So you've got all these social media profiles and pages and sites and feeds... and you're just not sure how to go about leveraging all that social real estate without losing control of your brand consistency. How can you capitalize on those opportunities to generate discussion and get valuable feedback with what's in your digital asset library without running sacrificing your hold on your brand?
In a piece I wrote for CMS Wire, I offer a quick overview of what DAM challenges social media marketing presents and how the right DAM software can help you make the most of the opportunities in social networks like Facebook, Twitter and YouTube.
Where Does Social Fit in Digital Asset Management?
There might be no better way to illustrate how important social media is to marketing than the attention that’s been paid to Facebook Pages’ transition to the Timeline format. For better or worse, it’s hard to hear this talked about by professional communicators without getting the sense that the world is being turned upside-down.
The same thing happens any time there’s something sufficiently “new” in social. People freaked when Twitter revamped its layout. They scrambled when YouTube rolled out its new UI.
For those of us in digital asset management (a core tool for many marketers), all the buzz around these products necessarily begs the question, “Where does social fit in DAM?”
Social Publishing for DAM
For some time now, we’ve been conscious of the fact that the deep penetration of social media into our lives (how we communicate, how we remember things, how we do business, how we inform ourselves, etc.) means that virtually everyone is a publisher. If your brand is on social media, there isn’t any reason why you should exercise less control over the way you’re represented in these channels than you do in, say, television or print advertising.
The Widen Media Collective recently added features that enable puiblishing to social networks directly from the digital asset management system. To see those and other features in action, request a live demo.