Software as a Service for Marketing

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Cost aside, what are the benefits with Software as a Service for marketing software?


I want to share a few pointers with you on the value of DAM SaaS versus installed software—cost aside. (Not to say Widen won’t outdo DAM software providers 9 times out of 10 in terms of total cost of ownership).

  • Freedom to focus on your core business
  • Greater consistency in service
  • No worrying about feature and security upgrades and patches
  • More reliable backups

Other considerations:  ease of sharing data with 3rd parties … availability of backup data centers for disaster recovery … access to enterprise level application services.


Look at this way…you trust a bank with your money, why not trust Widen with your digital assets—we’ve been creating and managing them since the industry began.

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