It happens all the time. You’re in a campaign planning meeting, creating the shot list for your photographer, getting your design team the right visuals for POP displays and aggregating product images for your web team. Everyone has an opinion about how many and what type of assets are right for this particular campaign, yet no one agrees. You’re not brainstorming, you’re guessing. And guessing rarely leads to strategic marketing that aligns with your brand’s growth targets. Media Collective's new analytics tool, set to launch in our next release, takes the guesswork out of it, and gives you the cold hard facts you need to make important decisions.
If you’re like most digital asset management administrators, you spend most of your week on the administrative tasks of managing the site: communicating to users, corralling assets from teams, verifying metadata is in place, etc. But how much time do you spend analyzing performance of the assets in your DAM? Like how much or little users engage with them? Or tracking the types of assets that are most used? Or comparing asset use from brand to brand?
Asset performance tracking is likely an untapped source of intelligence for your organization and content strategy. In fact, a Bain & Company (a Media Collective customer) analysis states that businesses that use an analytics-driven operational approach clearly outperformed their peers, driven by up to three times more effective decision making.
The tool is connected to a powerful data pipeline fed from asset events on your DAM site. It allows you to:
- View preconfigured dashboards loaded with graphs showing key indicators of asset and site performance to share with executives, across teams and other stakeholders
- Build your own charts with the chart editor
- Choose event data to see asset performance or site data to gain insights into users or storage on your site
- Customize charts with multiple chart types, filter and grouping options
- Choose relative time or date ranges
- Export results in a CSV format for easy manipulation
Stop guessing! Start identifying guess-a-thons on your teams and ask yourself how DAM data can help transform your content strategy. Also, register for the session What DAM Data and Analytics Can Tell You at the Widen Summit, where we’ll walk you through an actionable process for identifying problems that DAM data can help solve. #comingsoon
Questions or feedback? Contact the Widen Support Team at firstname.lastname@example.org for assistance. You can also share your ideas with us at www.widen.com/ideas.