We’ve been so impressed by the participation in our Media Collective customer storytelling contest that we’ve decided to join in on the fun as well!
We started this contest to encourage customers to think creatively about the content in their digital asset management systems. Our connection to the storytelling trend that many marketers and brand owners are paying attention to is extra special because we’re powering the visual content that builds the brands of all sizes. After all, the Media Collective houses the assets that tell the stories about your brand.
Through this contest, we’ve flipped the traditional asset management mindset and encouraged everyone to tell stories about your favorite digital assets. With two different contest options, we’re not only encouraging customers to create and share content in more meaningful ways, but we’re also offering fun and interesting ways to carry out digital asset management tasks.
We’re encouraging the use of storytelling techniques to creatively generate keywords/metadata for your assets in story option 1 and thinking differently about how to curate/group assets in story option 2.
Check out this slide deck to see the storytelling contest entries from the Widen marketing team.
How’d we do? Leave a comment or contact us.
Visit the Widen storytelling contest page for additional details and examples. Be sure to get your entries in before the contest closes July 4!