Streaming Media West - Online Video Trends

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I'm coming to you from the Streaming Media West Conference in San Jose, CA. I have never heard the letters CDN mentioned more in one day. However, I did notice that most sessions focus on the mad dash of many enterprise marketing efforts to create and distribute online video. Most mention nothing about where to store, add metadata and repurpose these assets amongst all the other digital assets a company owns and maintaing. Digital Asset Management seems to be missing in the discussion. The term Video Asset Management has come up several times, but in reference to managing the compressed videos that are uploaded to CDNs, not the original video asset, nor image assets that may have been used within it. As CDNs are a tool marketing departments use with other marketing software, It seems as though integration between Digital Asset Management and CDNs would be more popular. As part of an enterprise content management policy, DAM would be the central repository of video, which would then be pushed to a CDN. I hope to talk to more people about this tomorrow.

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