Streaming Media West - Online Video Trends

by ,

I'm coming to you from the Streaming Media West Conference in San Jose, CA. I have never heard the letters CDN mentioned more in one day. However, I did notice that most sessions focus on the mad dash of many enterprise marketing efforts to create and distribute online video. Most mention nothing about where to store, add metadata and repurpose these assets amongst all the other digital assets a company owns and maintaing. Digital Asset Management seems to be missing in the discussion. The term Video Asset Management has come up several times, but in reference to managing the compressed videos that are uploaded to CDNs, not the original video asset, nor image assets that may have been used within it. As CDNs are a tool marketing departments use with other marketing software, It seems as though integration between Digital Asset Management and CDNs would be more popular. As part of an enterprise content management policy, DAM would be the central repository of video, which would then be pushed to a CDN. I hope to talk to more people about this tomorrow.

comments powered by Disqus

The Widen Blog

Where marketing and creative teams find actionable advice, practical resources, and success stories to flourish in a world connected by content.

Recent

Like what you're reading?

We can send you our best articles.

Widen Wins!

SIIA-CODiE-Software-Company-of-the-year-award

Widen Named Software Company of the Year in SIIA CODiE Awards

Read the article

 

Gain the competitive edge

Gaining-the-competitive-advantage-with-DAM

Read this guide to learn how to elevate your brand management to win with customer experience.

Get the paper

Are you ready for a DAM solution of your own? Get Started