Surrounding color

by ,

Last year, I published a blog called, Surround yourself with color. As long as it's gray! In the blog, I discussed how important viewing conditions were when evaluating color, and how surrounding colors affect how we see color.

Recently I came across a great website from the laboratory of Dale Purves, M.D. in the Center for Cognitive Neuroscience at Duke University. There are many interesting optical illusions that deal with color constancy, chromatic adaptation, color contrast, brightness contrast and other illusions that play tricks on the eye. All the illusions are interactive, allowing the viewer to mask off or adjust brightness on different parts of the image.


These exercises underscore the importance of maintaining proper viewing conditions when making critical color decisions. Give it a look. You won't believe your eyes!

Topics: Creative

comments powered by Disqus

The Widen Blog

Where marketing and creative teams find actionable advice, practical resources, and success stories to flourish in a world connected by content.

Like what you're reading?

We can send you our best articles.

Widen Wins!

Widen Wins "Best Digital Asset Management Platform (DAM)" at ClickZ Marketing Technology Awards

Widen Wins "Best Digital Asset Management Platform (DAM)" at ClickZ Marketing Technology Awards

Read the article


Justifying DAM Guide


Read this guide to learn how to calculate and justify the value of DAM to your organization

Get the free guide


Creative Harmony Guide

The Content Wrangler's Guide to Creative Harmony

Read this guide to help you elevate your brand with better file organization, sharing, and analytics in order to keep your content and your sanity in check.

Get the free guide


Video Guide

A Marketer's Guide to the Video Galaxy

This guide will explain how the right tools, and optimizing your video workflow can have a serious impact on internal cost savings, and increased sales.

Get the guide


Brand Guide

How to Make Youe Brand a Pillar of Strength

The simple strategies in this guide will help you tackle brand management successfully, one step at a time.

Get the guide


Are you ready for a DAM solution of your own? Get Started