This is the fourth video in the series of Widen customer interviews with Nicole Askari, Graphic Designer/Art Director, at Colomer Beauty Brands. In this video, Nicole talks about the importance of having an easy to use web user interface with their online digital asset management system and how Widen has provided just that. It was essential for Colomer Beauty Brands to have an online digital media management resource that looks sleek and professional, fits their brand, and be customizable to fit their marketing and creative workflows. Nicole talks about how digital asset management solutions need to be user friendly and organized so marketing communications, creative and sales people have the free will to use their brand-approved digital assets. They login, find what they need, explore brand assets available to them, download what they need in usable file formats and have such a pleasant user experience that they come back again. Watch the video to learn more about the attraction of a self-service user experience with Widen web-based DAM solutions at Colomer Beauty Brands.