You do a lot with your digital media. What if you could do a lot... better? Digital asset management programs come in many shapes and sizes. Because organizational DAM needs vary, so do the solutions that are available. Still, good DAM systems generally provides at least a few common benefits. Those core benefits include the ability to easily:
Find things — DAM systems make it easy to find the assets you’re looking for. This is a principle foundation of any quality DAM system. Search in a DAM system is only as good as the metadata attached to assets. A software-as-a-service (SaaS) DAM system is particularly useful in this respect, as the vendor may help the system administrators determine the best taxonomy and metadata to employ.
Organize things — Good digital asset management tools make it easy to form collections and groups out of assets in multiple categories. This is especially helpful for marketing campaigns that target particular segments of the population, but draw from a variety of assets.
Share things — Easy and efficient communication among a group of people with the same goals is one of the main keys to quickly reaching objectives. A good DAM system makes it easy to share assets and collaborate with others in your marketing team or with external marketing partners.
Get things — A DAM system also has to make it easy to download assets from the system after retrieving them from a digital image library. Cloud-based DAM systems in particular let users download available assets 24 hours a day, anywhere in the world, as long as they have an Internet connection.
Use things — Assets can be downloaded but if they aren't available in the correct formats, they become more difficult (or impossible) to use. This is why quality DAM systems perform automatic file conversions; this way, assets can be quickly employed for any number of uses.
Take a free trial of Widen software-as-a-service DAM to experience the basic benefits of a DAM system.