The Final Four…Of Content Management

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With the NCAA tournament in full swing, I thought it would only be appropriate to have the most common available methods of marketing asset management face off as well.  Although there are always upset victories, as this year has proven beyond the shadow of a doubt, I feel that Widen’s run through the finals is pretty much a sure thing.  Let me explain…

In the first round of the Content Management Final Four Widen was paired against Installed Software Solutions.  This would be comparable to the team with a rich history that just hasn’t really done much to update their recruiting or style of play.  Installed Software used to reign supreme, but their time has come and gone.  With Widen operating on the convenient hosted platform and also absorbing all of the IT load in regards to managing your marketing assets, the first game wasn’t much of a match up.  Widen seals the victory with pricing that is much more palatable to marketing and creative departments that doesn’t require regular software and hardware upgrades.

In the finals Widen has come up against the Shared Drive / Internal Network.  This is the relatively new team on the block that’s kind of scrappy and always seems to just barely get the job done.  While the teams may look similar to some, any experienced content manager fan will realize the difference is in the organization.  Widen’s search engine and conversion capabilities keep you on your toes, as any file format can be ingested, converted and delivered.  The Shared Drive / Internal Network seems to keep up for a little bit, but sloppy play ensues as soon as files are misplaced and re-work becomes a standard task.  Victory is ours!

While Widen has earned the 2008 Content Management Final Four Championship, they certainly won’t rest on their accomplishments, as they will continue to update and upgrade their services and application three times per year.  Be sure to tune in again next year as Widen defends their title against contenders and pretenders alike in the 2009 Content Management Final Four.

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