The gamification of business software

by ,

Lions, tigers and bears. Cloud, social, and mobile. Consumerization, gamification and customer experience. Oh my!

These trends are all playing a role in the business of software and the world of business in general.
But, what does all that mean to you and us?
We recently sat down with a handful of our talented developers to talk about where they get their inspirations for the ideas they act on during our “Hackathon days” competitions. Watch the “mini documentary” video to learn more about Widen’s Hackathon days.
In that set of interviews, one of our talented developers, Ben Dotte, talks about where he finds a source of ideas and inspirations when it comes to designing enjoyable customer experiences - video games.
Ben expands on the point here to enlighten us as to why people play video games and the impact it's having on the development of business software - such as our digital asset management solution, Widen Media Collective.
Watch this clip to learn more about Ben's take on gaming and software design.
Check out our demo options to get a first hand look at our DAM software or contact us to get in touch about what we’re up to with creating enjoyable user experiences.
We welcome any further comments below about how the trends of gaming and other online consumer experiences are influencing the world of business software.

Topics: Culture & Company

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