The Importance of “Ease of Use” with Digital Asset Management at Oceania Cruises

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This is the fourth video in the series of Widen customer interviews with Jason Barinaga, Manager of eCommerce Initiatives, at Oceania Cruises, Inc. In this video, Jason talks about how “ease of use” for their external users – travel agents and media personnel – is of great significance for the success of their digital asset management solution. Internally, the Oceania Cruises graphics department takes on the responsibility of managing the system which includes uploading, categorizing and organizing brand assets. He talks about how the administrators of the Widen DAM tool find it very user friendly to upload assets, catalog and add meta-tags/descriptions, etc. The ability to create and manage various levels of access and permissions is critical to managing the different user roles as well.  Jason talks about the positive feedback their users have provided about the ease of use of the Widen Media Collective from a customer service and functionality standpoint in doing everything that they need it to do and provide. Watch the video to learn more about the importance of “ease of use” with digital asset management at Oceania Cruises.

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