The intangible value of the Widen User Summit

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So far, most of the User Summit coverage has been about the learning sessions. A lot of great information was shared, and attendees picked up tips how to make best use of the Media Collective.

I did touch here and there on some of the fun moments in the summit. Because unstructured time to connect, be social, and enjoy the summit are a key part of the event, it deserves its own post.

Social events serve a dual purpose. They give people an opportunity to relax and unwind and allow customers to connect with each other and Widen staff. In today’s business world, it’s possible to work closely with someone and never see them face-to-face.

The Widen Summit started the afternoon of Monday, October 13 with pure fun. Attendees could take their pick of rock climbing, pizza-making, or a tour of the capital. Highlights below.

Rock climbing was a blast. Most of climbers were newbies, and the staff at Boulders got everyone into their harnesses and up the wall.

climbing at boulders gym

Jake Athey, Marketing Director at Widen, brought along a GoPro camera so that you can vicariously experience the thrill of rock climbing:

Pizza-making also provided an opportunity for people to get to know each other and experience an excellent new Madison restaurant, Cento.

widen user summit pizza making at cento

Steve Salt took his pizza making skills home with him:

The last option was a private tour of Madison’s gorgeous capital building. The group got a peek inside of some of the areas no longer open to the public, including the Trumpeter’s Balcony.

tour of capital

The night ended with a reception at Cooper’s Tavern on the square:

widen user summit reception cooper's tavern

widen user summit reception cooper's tavern

And Frankie Buckle went back to her hotel to enjoy the view.

For a social media overview of the Summit, check out the #WidenSummit timeline on 

Topics: Events, Widen Summit

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