So much of the draw of digital asset management is related to achieving brand consistency. If you're using video, this is a concern that should probably extend into how you approach presenting your video content online.
Your digital asset library and video asset management efforts will get you more bang for your buck when you use custom video players.
Online video publishing is playing a growing role in e-marketing. What are some of the ways your brand uses video, and what are the things you wish you could do, but can't or don't know how? Chances are, a lot of these problems could be helped if you went with custom video players.
The other benefit is that you're able to hand-pick the videos that appear in the playlist (assuming you choose to include one in your player). This eliminates the need to worry about people being drawn away from your brand when they come across your videos on YouTube, only to be offered content from your competitors on the same screen.
As long as you have the right talent in your organization, you can do some powerful things with custom players. Let us know if you're already using them, and how.