At the core, Digital Asset Management systems are simply a repository where one can store and manage assets for later retrieval. What separates a DAM system from using a folder structure on your desktop or shared drives is the ease of searching and attaining those assets.
- Creative professionals spend an average of 1 out of 10 hours of their time on file management. Searches alone account for a full third of that time.
- An average of $8,200 per person per year is spent on file management activities which include searching, verification, organization, back-up and security.
- The average creative person looks for a media file 83 times a week and fails to find that asset 35% of the time. DAM solutions will drop that figure to 5%.
- Digital Asset Management ROI is between 8:1 to 14:1.