To Know Your Brand is My Mission

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Here at Widen, we welcome any prospective client, current customer or vendor to come meet us and tour our facility.  Ok, coming to Madison, Wisconsin in January may not sound too fun for you at -10 below zero, but we try to make it an exciting adventure for everyone. 

I have a very nice 42” LCD TV behind my desk that is our welcome sign, where we put up the guests names, company web pages, and logo.  We had the social media experts at Sway come share some insights with us today.  (There’s some really great stuff that they’re doing in the social media space to propel marketing into 2009 and beyond!)  So, getting back to my blog title, I must do my research on the company before I put the information up on the screen.  The reasoning behind that is I have several employees that walk by the front desk asking who is coming, when are they coming and what does that company do.  (Plus, I enjoy getting to know all the different companies and industries we have the pleasure of working with). 

We may be meeting with them for digital asset management demos, business branding initiatives, video management or premedia services.  Regardless, we have the opportunity to touch several top brands and make our mark the efforts for brand consistency and marketing distinction. 

So, I like to do a little research on the companies visiting us so I may answer the questions that are brought up to me when anyone walks by.  If you would like to stop by and take a tour, be our guest.  I’d like to put your name and company up on our welcome sign.

Widen Welcomes Sway 

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