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How Winning Teams Build and Maintain Brand Consistency

by Serai Schueller, June 20, 2018

Your brand is a way for customers to identify your business. It is how they recognize and differentiate you from the competition. But, just as a sports team is more than the uniform they wear, a strong brand is more than a logo or tagline. To its most loyal fans, it’s a community. It’s an emotional connection, a badge of honor, and a driving force in why people buy what they buy. According to a recent Nielsen survey, nearly 60 percent of global respondents prefer to buy new products from brands familiar to them, and 21 percent say they purchased a new product because it was from a brand they like.

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Topics: Brand management

What to Pack in Your Brand Identity Kit

by Serai Schueller, June 14, 2018

Whether your brand is traveling down the hall to a colleague's office or across the globe, you need to safeguard it for the journey ahead. With freelancers, marketing agencies, internal teams, and many others using your brand in communications and content, it's easy for inconsistencies and misuse to arise. A brand identity kit can help by providing disparate groups and individuals with the tools and information they need to uphold your brand consistently. While every brand identity kit looks different, here are a few essentials to pack in yours:

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Topics: Marketing, Brand management

How Varian Saved Thousands of Dollars by Monitoring Content Analytics

by Nina Brakel-Schutt, May 29, 2018

Sandra De Biasi is the project manager of digital assets and graphics at Varian, a Fortune 500 company and provider of radiation oncology treatment software and hardware.

At Varian, she manages their digital asset management system, which has played an integral role in managing the company’s brand assets during their recent corporate rebrand. Here’s her exciting story about how monitoring content analytics in their DAM system helped secure their valuable brand assets.

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Topics: Customer Stories, DAM, Brand management, Connectivity Report

The Ultimate Brand Management Checklist

by Nina Brakel-Schutt, February 6, 2018

As a marketer, you know firsthand how important it is for your potential and existing customers to feel good about your brand. If your images are fuzzy, your emails riddled with typos, and your messages contradictory, you are not exactly painting a picture of trust, authority, and excellence. But, with so much to juggle, how can you ensure that every single piece of content you touch is on-brand?

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Topics: Brand management

Why Brand Management is a Key Success Factor for Modern-day Marketers

by Nina Brakel-Schutt, February 2, 2018

Regardless of funding, revenues, or company size, one of the strongest differentiators an organization can have is its brand. But brand strength doesn't happen on its own. It's a competitive advantage that needs to be earned. It takes organizational self-reflection, focus, and discipline to create a brand that customers prefer over competitors. So it must be tended to and carefully managed. It must have rules placed around it to be easily upheld and presented appropriately. And it needs to be considerate to a quickly changing world with numerous cultural nuances.

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Topics: Brand management

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Research Report

2018 Widen Connectivity Report

Read this report and discover six golden findings about customer experience, artificial intelligence (AI), personalization, data analytics, and digital transformation.

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Marketing Trends and Digital Asset Management

4 marketing trends to master using digital asset managment

This paper explores four 2018 marketing trends and how they align with digital asset management.

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Workflow Workbook

This creative workflow workbook is intended to help you start the dialogue with your teams to figure out what’s going on with your current creative workflows and how your teams can start producing better work together.

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