As a brand in this day and age, you are (whether you realize it or not) in the experience business. Transactions are no longer a simple exchange of dollars for goods or services; consumers demand more. They expect you to win their affections and loyalty by delivering consistent, memorable experiences at each and every interaction. And, because of this, the digital assets and content you use to tell your story, educate your audiences, and represent your brand, are more important than ever. To help them deliver on this experience economy, more and more brands turn to digital asset management (DAM) systems. Here’s how the right DAM system can help!