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Brand Assets and How to Get the Most Out of Them

by Jason McAloon, April 5, 2021


Your company’s brand is the culmination of every experience a person has with your organization. It tells the world who your company is, and what you do. It is a differentiator that identifies your products or services as distinct from others in your market. And the world’s strongest brands stand out by building and maintaining brand consistency.

A range of elements — both tangible and intangible — contribute to a consistent brand experience, including tone, voice, and visual design. And each of these elements are thoughtfully and strategically developed over time, using your brand assets.

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Topics: Brand management

Protect Your Brand With Digital Asset Management

by Nate Holmes, March 29, 2021


You’re putting your brand at risk when you don’t use a centralized system to store and manage your digital assets. That risk comes from crashed hard drives, missing metadata, and the slow creep (or disastrously fast explosion) of inconsistent brand experiences. If you want to avoid unintended damage to your company’s lifeblood, it’s time to learn how to protect your brand with a digital asset management (DAM) system.

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Topics: DAM, Brand management

Digital Branding and the Role of DAM Software

by Jason McAloon, March 25, 2021


There’s no denying that we live in a digital world. From the millions of websites and apps at our disposal to the internet-connected phone in our pockets, the evidence is all around us. According to the 2020 Global Digital Overview from We Are Social and Hootsuite, the average internet user now spends 6 hours and 43 minutes online every day. 

After the changes in behavior brought on by the COVID-19 pandemic, we rely on the web for just about everything. Whether we’re shopping, researching a new product, or communicating with a business, we often turn to the convenience, practicality, and safety of digital channels.

So, given the digital nature of today’s consumers, how should businesses approach branding? And, furthermore, what role does digital asset management (DAM) software, like the Widen Collective®, play in a brand’s quest to win the attention, loyalty, and dollars of these buyers?

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Topics: DAM, Brand management

Brand Success: What’s DAM Got to Do With It?

by Jason McAloon, March 23, 2021


If you want to achieve success as a brand in this day and age, it’s time to fully embrace the reality that you’re in the experience business. Transactions are no longer a simple exchange of money for goods or services; consumers demand more. They expect you to win their affection and loyalty by delivering consistent, memorable experiences at each and every interaction.

Because of this, the digital assets and content you use to tell your story, educate your audiences, and represent your brand, are more important than ever. To thrive and grow in the experience economy, more and more successful brands turn to digital asset management (DAM) systems.

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Topics: Marketing, Brand management

Why Is Brand Management Important to Marketers?

by Jason McAloon, March 18, 2021


Every marketer knows that brand management is important, but not everyone agrees on the reasons why. That’s because the strength of your brand is dependent on customer perception, and influencing how you’re perceived by a market is extremely complicated. To build a brand that customers choose over competitors, you need to start with a clearly defined brand vision, organizational self-reflection, and company-wide discipline. 

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Topics: Brand management

Create a Brand Style Guide With This Branding Checklist

by Jason McAloon, July 30, 2020


You know how important it is for potential and existing customers to feel good about your brand. Their impression of your brand creates expectations around the quality and value of your offering, and what it will feel like to use your product or service. Create positive expectations and your customers buy from your brand before they think of others in your market — that’s branding 101.

To create that kind of impression, every business needs to tell a memorable story about who they are, what they stand for, and why that’s valuable. Once you’ve got this story down, you’ve got to tell it consistently across all touchpoints to foster a clear, reliable, and strong recall of your brand story and its value.

That’s where your brand style guide comes in. It bundles up all the information and resources your internal and external teams need to represent your brand. With clear instructions on how to use all your brand assets, you can create and maintain brand consistency.

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Topics: Brand management

Portals Functionality and Best Practices

by Molly Hamm, May 18, 2020

The Portals app in the Widen Collective® offers a flexible, attractive, and easy way to share content within a branded environment. 

Our blog post Portals Examples and Use Cases showcases a range of creative and powerful ways that our customers are using portals to share assets, connect teams, and advance brand stories. In this article, we’ll share functionality details and best practices that will help you build a portal that meets your unique content and business needs.

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Topics: Creative, Portals, Brand management

Getting the Most From Your DAM System With Widen’s Brand Management Maturity Model

by Lexy Spry, April 29, 2020

Managing your brand to deliver great customer experiences is no easy task. You need efficient content distribution, effective marketing automation, on point social media, relationship management, and so much more. A digital asset management (DAM) system helps teams create, organize, publish, and analyze content in today’s complicated marketing environment. It is the central content hub from which you can deliver top-notch customer experiences.

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Topics: Content Strategy, Brand management

The Widen Brand Management Maturity Model: Your Path to Greater ROI

by Jake Athey, December 11, 2019

Whether you’ve been using the Widen Collective® for months or years, you might wonder: How are we doing?

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Topics: DAM, Brand management

The Importance of Version Control for Managing Digital Assets

by Molly Hamm, November 20, 2019


Locating the current version of a creative file can often feel like a wild goose chase. You might have a dozen to choose from, each with a slightly different headline, or logo, or font. Why have they all been updated recently? Did the company font change? Was the headline rewritten based on analytics? Which one do you use?

Trying to manage various versions of brand assets can be downright maddening. 

Fortunately, version control can help you easily organize every last asset and retrieve the one you need, instantly.

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Topics: Brand management

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Where marketing and creative teams find actionable advice, practical resources, and success stories to flourish in a world connected by content.

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