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The Widen Brand Management Maturity Model: Your Path to Greater ROI

by Jake Athey, December 11, 2019

Whether you’ve been using the Widen Collective® for months or years, you might wonder: How are we doing?

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Topics: DAM, Brand management

The Importance of Version Control for Managing Digital Assets

by Molly Hamm, November 20, 2019


Locating the current version of a creative file can often feel like a wild goose chase. You might have a dozen to choose from, each with a slightly different headline, or logo, or font. Why have they all been updated recently? Did the company font change? Was the headline rewritten based on analytics? Which one do you use?

Trying to manage various versions of brand assets can be downright maddening. 

Fortunately, version control can help you easily organize every last asset and retrieve the one you need, instantly.

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Topics: Brand management

How Winning Teams Build and Maintain Brand Consistency

by Serai Schueller, June 20, 2018


Your brand is a way for customers to identify your business. It is how they recognize and differentiate you from the competition. But, just as a sports team is more than the uniform they wear, a strong brand is more than a logo or tagline. To its most loyal fans, it’s a community. It’s an emotional connection, a badge of honor, and a driving force in why people buy what they buy. According to a
recent Nielsen survey, nearly 60 percent of global respondents prefer to buy new products from brands familiar to them, and 21 percent say they purchased a new product because it was from a brand they like.

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Topics: Brand management

How Varian Saved Thousands of Dollars by Monitoring Content Analytics

by Widen Marketing, May 29, 2018

Sandra De Biasi is the project manager of digital assets and graphics at Varian, a Fortune 500 company and provider of radiation oncology treatment software and hardware.

At Varian, she manages their digital asset management system, which has played an integral role in managing the company’s brand assets during their recent corporate rebrand. Here’s her exciting story about how monitoring content analytics in their DAM system helped secure their valuable brand assets.

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Topics: Customer Stories, DAM, Content Strategy, Brand management

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