There’s no denying that we live in a digital world. From the millions of websites and apps at our disposal to the internet-connected phone in our pockets, the evidence is all around us. According to the 2020 Global Digital Overview from We Are Social and Hootsuite, the average internet user now spends 6 hours and 43 minutes online every day.
After the changes in behavior brought on by the COVID-19 pandemic, we rely on the web for just about everything. Whether we’re shopping, researching a new product, or communicating with a business, we often turn to the convenience, practicality, and safety of digital channels.
So, given the digital nature of today’s consumers, how should businesses approach branding? And, furthermore, what role does digital asset management (DAM) software, like the Widen Collective®, play in a brand’s quest to win the attention, loyalty, and dollars of these buyers?