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The Essential Guide to Visual Content Marketing

by Serai Schueller, October 2, 2019

These days, you can do some pretty impressive things with content. However, you’re not the only one using content to win the attention and mindshare of consumers. Thanks to the success that content marketing has seen over the years, there’s a lot (and we mean a lot) of competition out there.

To break through the noise, you need to add some horsepower to your content marketing efforts by incorporating visual content. But, to do this effectively, you need to understand what visual content marketing is and how to create a winning strategy. 

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Topics: Featured, Content, Marketing, DAM

How to Do a Content Audit

by Nate Holmes, April 30, 2019

When’s the last time you took a step back from planning and creating content to evaluate the content you already have? Conducting a content audit is an important part of maintaining your content library and optimizing your future content.

While there is no single content audit template for every team’s needs, there are four major steps that any team or business can use. Plus, there are certain content audit tools that can help facilitate your process – just like this free, downloadable content audit spreadsheet that you can use to get started right now!

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Topics: Content, Content Strategy

Improving Your Team’s Social Media Workflow

by Courtney Roe, April 15, 2019

In about 15 years social media has gone from an entirely new concept to an integral part of everyday life. Now, any marketing mix that doesn’t include social media is unusual. With nearly 80% of Americans possessing a profile on a social networking platform, marketing through social media is one of the best ways to reach members of your target audience — no matter who they are. Plus, almost all prominent social platforms have paid advertising options that brands can leverage to increase exposure to relevant audiences. If you want to reach potential customers and key stakeholders, you need to be using social media.

But that doesn’t mean that social media marketing is easy, or even altogether straightforward! You and your team have probably struggled with how to create the right kind of content to engage the right people, and how to best measure success online. Don’t worry, you’re not alone — social media is a difficult and confusing tool for many marketing teams. A great step toward demystifying social media marketing is to streamline your social media workflow.

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Topics: Content, Marketing, Workflow, Content Strategy

The Digital Asset Lifecycle

by Courtney Roe, April 10, 2019

As your business grows, so will your library of assets. Assets include everything from videos to photos to graphics and more. And, as you know, creating assets takes time, money, and resources which are all lost if you don’t have a plan for creating, maintaining, and storing them.

How you interact with your assets should be dictated by where each falls in its lifecycle. For instance, you will treat a new asset differently than one that’s been around for years. In some cases, as an asset reaches the end of its lifecycle it may be time to retire it altogether. Having a solid understanding of your digital asset lifecycle will help you keep track of your assets during each stage of its life.

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Topics: Creative, Content, Workflow

The DAM Data Report of 2017

by Nora Gehin, January 31, 2018

Admins spend a lot of time in the Widen Collective®. Whether they’re auditing the system, doing some clean up, adding metadata, or sharing a collection with a colleague, we know they take pride in a well-oiled digital asset management machine. But have you ever wondered what all that DAM work adds up to?

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Topics: Content, DAM, Integrations, Content Analytics, Portals

The state of connectivity for marketers and creatives: Research findings

by Widen Marketing, January 4, 2017

Connectivity is something everyone experiences to some degree. At Widen, we talk about it often because we’re aware that connectivity affects our clients and our teams every day.

In this three-part series on connectivity for marketers and creatives, we’ll be discussing:

  1.     Connectivity research findings
  2.     Connectivity and digital asset management (DAM)
  3.     The future of connectivity

Before we get started with part 1 of the series, let’s begin with a baseline definition of connectivity.

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Topics: Content, Marketing

Digital asset optimization — the facts about SEO and DAM

by Joey Donovan Guido, Cuppa SEO, LLC, November 16, 2016

If you work with visual content and a DAM system, you’ve probably heard the term search engine optimization (SEO) mentioned more than once. And although you know it’s important, SEO can be hard to understand — let alone master.

Since the mastery part can take years, let’s focus our attention today on gaining a clear understanding of what SEO is, and how you can begin using it more productively within your digital asset management system — specifically with your visual content and embed codes. We’ll also debunk a couple of SEO myths, too.

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Topics: Content, DAM

Intelligent Content Strategies for the Modern Marketer

by Jake Athey, September 20, 2016

What is intelligent content?

As the name implies, it’s got to be smart, right? But beyond that, things may not be as clear.

Today, we’ll be sharing some of our learnings and philosophies revolving around intelligent content strategies and their relevance to the modern marketer. In addition to good, clear information, we’ll also give you opportunities to clarify your organization’s strategy with a little bit of homework, which in the long run will make your content marketing process easier, more efficient — and more successful.

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Topics: Content, Marketing

2016 In-House Creative Industry Report points to digital asset management (DAM) as a high impact tool for creatives

by Widen Marketing, June 27, 2016

The 2016 In-House Creative Services Report is here! And it shows that creatives are increasingly in need of ways to manage their organization’s brand assets, especially when they’re competing for creative dollars, showing they’re a well-run business within a business, and proving their creative ROI. It’s no surprise then, that digital asset management (DAM) has become a mission-critical tool for creatives to provide more value. In fact, 49% of the creative teams surveyed in the report are using DAM systems today.
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Topics: Creative, Content

Top 10 tips for a DAM-centric path to intelligent content

by Jake Athey, June 1, 2016

How successful is your organization at creating intelligent content?

Whether you’re a savvy digital asset management (DAM) software user or just getting started, the following 10 tips can help you make improvements in the creation and sharing of your visual content in an intelligent, efficient way.

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Topics: Content, Marketing, DAM

The Widen Blog

Where marketing and creative teams find actionable advice, practical resources, and success stories to flourish in a world connected by content.

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Forrester Wave: Digital Asset Management for Customer Experience, Q4 2019 Preview

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2020 Connectivity Report

2020 Widen Connectivity Report Preview

Read this report to learn about the value of visual design in a connected marketing world.

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