When managing and accessing digital content, it’s essential to know what metadata is and how it works. When used intelligently, metadata makes it easier to organize, share, and use libraries of images, videos, documents, and other digital assets. This leads to workflow efficiencies, increased collaboration and productivity, and improved digital experiences on every channel.
Hundreds of brands — from NFL teams to global e-commerce companies — rely on metadata to make content findable and searchable. Metadata is a foundation of digital asset management (DAM) but its benefits reach far beyond the DAM platform itself.
This metadata guide for DAM outlines the most important things to know about what metadata is, why it matters, and how to use it strategically. Let’s start by defining metadata.