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Applying the Scientific Method to Marketing Analytics

by Nate Holmes, January 18, 2022


Staring at the analytics section of an application wondering “What do I do with this?” can be anxiety-inducing. Leaders and teammates often want to know “What does the data tell us so we can make informed decisions?” But it’s not always that simple. So let’s take a step back and explore how to gain actionable insights from your data.  

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Topics: DAM, Marketing Insights, Content Analytics

Important DAM Metrics to Measure Performance

by Serai Schueller, August 26, 2020


Being able to leverage your content from a centralized location is one thing, but being able to optimize it based on how it’s being used is another. This ability extends the value of your digital asset management (DAM) system and ensures your teams can collaborate, coordinate, and control your brand across its entire content lifecycle — from creation to archive. 

Data-driven decisions are one of the key DAM success factors and should be leveraged to maximize your DAM investment. These decisions are also pivotal to your brand’s success. Informed by the right DAM metrics, you can foster a more mature brand that excels across all five brand management pillars: strategy, people, process, technology, and impact. 

So how can you reap the benefits of your content data? It starts with understanding exactly what it is, where it can take you, and how to use it.

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Topics: Content Analytics

Guide Your Creative Budget With DAM Data

by Danielle Templeton, November 21, 2017

JL Audio is a U.S. manufacturer of high-end consumer audio products. Great presentation of their products is critical for sales, so a considerable amount of their creative budget goes to photography — high-quality photography where the lighting, props, and layout are just right. These shots are divided into tabletop “catalog product shots” and more conceptual “beauty shots.”

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Topics: Customer Stories, DAM, Content Analytics

Four Questions to Answer With Asset-Level Analytics

by Nate Holmes, March 23, 2017


Google Analytics gives you insight into website traffic, navigation, and conversions. Social media analytics gives you engagement and share data. But what about the individual assets that make up your content? Are you spending time creating the right assets? Where are they being used?

Identifying those key data points to measure the value of your content will help your teams prioritize what they create. That data is accessible from your digital asset management system (DAM). In fact, analytics is just one of the foundations of DAM. So take advantage of asset-level analytics and use it to answer these four questions.

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Topics: Marketing Insights, Content Analytics

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