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6 Not-So-Complicated Ways to Get to Know your Audience

by Nate Holmes, March 26, 2018

As a marketer, it’s your job to get to know the people you are trying to reach. You likely know a lot about them already, and that is valuable. But, audiences are complicated. Over time, they grow and evolve. Their wants, needs, goals, and pain points change right along with the environment around them. And, while it’s tempting to rely on audience assumptions that have taken hold over the years, you need to know what content and information they need from you today. To get you started, here are six not-so-complicated ways to get to know your complicated audience!

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Topics: Content Strategy, Content Marketing

How to Craft a Winning Content Mission Statement

by Nate Holmes, February 27, 2018

Between endless marketing channels, new technologies, and responsibility overload, it’s easy for businesses, large and small, to lose sight of the big picture. As a content marketer in this busy world, you need to step back, pop your head out of the nitty-gritty and tactics of the day, and think about the rationale behind your actions. To do this, and to do it consistently, you need a content mission statement.

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Topics: Content Strategy, Content Marketing

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