Marketing teams are always looking ahead, preparing for deadlines that will bring the next big campaign or project to life. But it’s important that they also periodically look back, and review all of the content that’s been created. Conducting a content audit gives teams a holistic view of their content inventory, helps them identify gaps, and surfaces opportunities for repurposing or reuse.
While there isn’t a one-size-fits-all approach to a content audit, there are four major steps that any team or business can do. Plus, there are tools to help make the process more manageable.