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Delivering Podcasts to Amazon Alexa From the Widen Collective

by Nate Holmes, May 2, 2018

Nearly half of Americans use digital voice assistants, according to the Pew Research Center. This new channel presents opportunities and challenges for brands, one of which is delivering audio content straight into the home or office via voice command.

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Topics: Customer Stories, DAM, MarTech, Integrations, Content Strategy

6 Not-So-Complicated Ways to Get to Know your Audience

by Nate Holmes, March 26, 2018

As a marketer, it’s your job to get to know the people you are trying to reach. You likely know a lot about them already, and that is valuable. But, audiences are complicated. Over time, they grow and evolve. Their wants, needs, goals, and pain points change right along with the environment around them. And, while it’s tempting to rely on audience assumptions that have taken hold over the years, you need to know what content and information they need from you today. To get you started, here are six not-so-complicated ways to get to know your complicated audience!

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Topics: Content Strategy, Content Marketing

How to Craft a Winning Content Mission Statement

by Nate Holmes, February 27, 2018

Between endless marketing channels, new technologies, and responsibility overload, it’s easy for businesses, large and small, to lose sight of the big picture. As a content marketer in this busy world, you need to step back, pop your head out of the nitty-gritty and tactics of the day, and think about the rationale behind your actions. To do this, and to do it consistently, you need a content mission statement.

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Topics: Content Strategy, Content Marketing

4 Ways DAM Can Inform Your Best-Ever Content Strategy

by Nate Holmes, December 22, 2017

Smart businesses of every kind know that they need a content strategy to succeed in the information-overloaded world of today. They need a guiding beacon, a grand vision that’ll steer the development, delivery, and management of their content. But where do you begin?

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Topics: DAM, Content Strategy

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2018 Widen Connectivity Report

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Marketing Trends and Digital Asset Management

4 marketing trends to master using digital asset managment

This paper explores four 2018 marketing trends and how they align with digital asset management.

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Workflow Workbook

This creative workflow workbook is intended to help you start the dialogue with your teams to figure out what’s going on with your current creative workflows and how your teams can start producing better work together.

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