Sandra De Biasi is the project manager of digital assets and graphics at Varian, a Fortune 500 company and provider of radiation oncology treatment software and hardware.

At Varian, she manages their digital asset management system, which has played an integral role in managing the company’s brand assets during their recent corporate rebrand. Here’s her exciting story about how monitoring content analytics in their DAM system helped secure their valuable brand assets.

Nearly half of Americans use digital voice assistants, according to the Pew Research Center. This new channel presents opportunities and challenges for brands, one of which is delivering audio content straight into the home or office via voice command.

As a marketer, it’s your job to get to know the people you are trying to reach. You likely know a lot about them already, and that is valuable. But, audiences are complicated. Over time, they grow and evolve. Their wants, needs, goals, and pain points change right along with the environment around them. And, while it’s tempting to rely on audience assumptions that have taken hold over the years, you need to know what content and information they need from you today. To get you started, here are six not-so-complicated ways to get to know your complicated audience!

Between endless marketing channels, new technologies, and responsibility overload, it’s easy for businesses, large and small, to lose sight of the big picture. As a content marketer in this busy world, you need to step back, pop your head out of the nitty-gritty and tactics of the day, and think about the rationale behind your actions. To do this, and to do it consistently, you need a content mission statement.

Smart businesses of every kind know that they need a content strategy to succeed in the information-overloaded world of today. They need a guiding beacon, a grand vision that’ll steer the development, delivery, and management of their content. But where do you begin?

When’s the last time you’ve taken a step back from the planning and creation of content to evaluate it?

It’s a healthy thing to do. A content audit is a systematic review of your content. This systematic review helps you organize, evaluate, and then refine your content.

In this post, we’ll walk through four major steps and share a spreadsheet to help you conduct a content audit to help inform your content strategy.