When a t-shirt is no longer wearable, is your instinct to throw it away or to turn it into a dust cloth? When you cook bacon, do you toss the grease or save it for your favorite chili recipe? Repurposing is a smart and effective way to get more use out of your resources while preventing waste.
More and more organizations are reaping the benefits of content repurposing. For example, a graphic for a slide deck can be repurposed for a social media post. A clip from one video can become b-roll for another. This savvy approach to content creation and repurposing not only helps your team extract more value from content but also supports a consistent message and brand style across multiple channels and campaigns.
A digital asset management (DAM) system plays a crucial role in an organization’s ability to reuse and repurpose content. A DAM system facilitates secure storage, searchable metadata, file conversions, and easy sharing for your digital assets, whether those assets are final content deliverables or individual pieces.