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Widen's Response to the 10 Characteristics of a Digital Asset Management System

by Widen Marketing, July 1, 2014

Editor's note: This post was updated on December 12, 2017.

In 2014, Elizabeth Keathley wrote a piece issued by the DAM Foundation to help buyers identify a DAM system. The post looked to clarify what DAM systems are and are not. Later, the DAM Foundation came out with a revised list, The Ten Characteristics of a DAM system, which echoes many of the earlier characteristics of a system to help true DAM vendors show core competence in DAM. It also helps those looking at vendors to build their DAM strategy.

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Topics: Content, Product Updates, Marketing

How MINI USA curates user generated content with the help of Widen DAM

by Jake Athey, January 23, 2014

We love sharing innovative customer stories! One of our favorites comes from BEAM Interactive and how they help their client MINI USA (yes, the sweet small cars) curate user generated content.
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Topics: Customer Stories, Content, Marketing

Tips for shooting better video for the non video professional

by Al Falaschi, November 5, 2012

Video has proven to be one the best, if not the single best, communication tools for marketing departments. It’s ability to show, introduce, explain, demonstrate, and elicit an emotional response is without equal. I am a firm believer that “content is king.” What do I mean by that? I mean that it’s less important that your video be professionally shot and edited — with high-dollar graphics, scenes, actors, sets, and music beds — than it is that the content of that video be timely, accurate, and effective. Viewers will endure substandard production quality if the content is engaging.

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Topics: Culture & Company, Content, Marketing

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