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14 Tips to Take Better Marketing Photos With Your Smartphone Camera

by Molly Hamm, July 21, 2020

Photographs have the power to tell stories, engage emotions, and inspire action — without using a single word. That’s why marketers rely on them to connect with their audiences across markets, channels, and devices. 

To keep pace with the ever-growing need for compelling visual imagery, marketers are relying less on expensive equipment and formal photoshoots, and more on smartphones. Not only has the technology in smartphone cameras advanced significantly in recent years, but they allow images to be created quickly and affordably. 

And because smartphones are always with us, they are also fueling user-generated content — which marketers use to support their content marketing strategies. Afterall, consumers are more likely to take recommendations from friends and family members than brands when making buying decisions. And further, we enjoy sharing photos with each other, as evidenced by 50+ billion photos uploaded to Instagram to date!

But using a smartphone to take outstanding shots entails more than just aiming and tapping. Here are some simple tips and tricks that can help even amateur photographers take pictures that measure up to marketing standards. 

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Topics: Photography, Creative

Portals Functionality and Best Practices

by Molly Hamm, May 18, 2020

The Portals app in the Widen Collective® offers a flexible, attractive, and easy way to share content within a branded environment. 

Our blog post Portals Examples and Use Cases showcases a range of creative and powerful ways that our customers are using portals to share assets, connect teams, and advance brand stories. In this article, we’ll share functionality details and best practices that will help you build a portal that meets your unique content and business needs.

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Topics: Creative, Portals, Brand management

The Value of Visual Design in a Connected Marketing World

by Jason McAloon, January 29, 2020


In Widen’s third annual Connectivity Report, we explore how using quality visual design in marketing content can bring a human touch to the digital experiences we engage in everyday. 

Widen defines connectivity as the state of interdependence between people, objects, systems, and information. We look at visual design as the application of aesthetics that evoke an emotional response. 

Through surveys and interviews with over 300 global creative and marketing professionals, we’ve gleaned insights into how visual design can captivate audiences and power marketing connectivity — leading to a positive perception of products/services, team pride, and more traffic on core marketing channels like your website.

While words are critical to communication, visuals are the common ground that all humans understand, despite language differences. When visuals are designed in a way that beauty abounds, a problem is solved, or interpretations are made at lightning speed, then communication is accelerated.


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Topics: Creative, Marketing

Introducing Widen Design Services

by Widen Marketing, November 26, 2019

Visual aesthetics matter. Within 0.05 seconds, users have already made a decision about your website. The same goes for your digital asset management (DAM) system. That’s why we’re excited to announce the launch of Widen design services. This new service offering helps organizations elevate their DAM sites with engaging design that enhances user experience and drives user adoption. 

While it’s easy to see the importance that design plays in user adoption, it can often be hard to prioritize it when you’re balancing everything else that comes with launching or relaunching a DAM system. With design services, customers partner with the Widen team to create inspiring and informative on-brand designs aimed at giving users a memorable DAM experience. 

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Topics: Creative, Announcements

Brand Relaunch 101: Creating a Successful Brand Rollout Plan

by Jason McAloon, September 4, 2019

For better or worse — but hopefully, for better — my fashion sense has evolved over time.  It’s changed with the times, my environment, and my purpose. 

Your brand is exactly the same. No one gets their look and feel right on the first try. It’s an evolution influenced by many factors. Including company acquisitions, updates to an organization’s purpose statement, expansion into new locations, or just the march of time. You’re slowly acquiring the pieces that make you, you and the same is true of your brand. 

That’s why it’s important to be strategic in your approach to a brand relaunch. 

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Topics: Creative, Brand management

The Ultimate Guide to Writing a Creative Brief

by Jason McAloon, June 19, 2019

Once you’ve decided on a new marketing campaign, you’ll be tempted to jump right in. Slow down! You’re missing an important first step: the creative brief. A creative brief is essential for getting all internal stakeholders on the same page before executing a project. All new creative endeavors should start with a brief, so use the tips in this guide to help you draft one that is clear, concise, and informative.

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Topics: Creative, Marketing

The Digital Asset Lifecycle

by Courtney Roe, April 10, 2019

As your business grows, so will your library of assets. Assets include everything from videos to photos to graphics and more. And, as you know, creating assets takes time, money, and resources which are all lost if you don’t have a plan for creating, maintaining, and storing them.

How you interact with your assets should be dictated by where each falls in its lifecycle. For instance, you will treat a new asset differently than one that’s been around for years. In some cases, as an asset reaches the end of its lifecycle it may be time to retire it altogether. Having a solid understanding of your digital asset lifecycle will help you keep track of your assets during each stage of its life.

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Topics: Creative, Content, Workflow

Improving Your Creative Workflow with DAM

by Courtney Roe, March 26, 2019

 

Your brand’s next big marketing campaign is on the horizon, and your team isn’t prepared at all. You still need to ideate the campaign vision, create all the assets, finalize the designs, and get approval from the necessary parties. The sheer amount of work yet to be done is paralyzing, and your team is really feeling the pressure. And worse, you know that right when you’ve finished this project, it will all start again with the next one.  Does this sound familiar?

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Topics: Creative, DAM, Workflow

Two Question Survey to Measure Success of Creative Projects

by Nate Holmes, March 1, 2018

When you’re reporting the happenings in your creative team, what do you share? The quantity of content created, tracking of hours scheduled versus hours spent, and total cost of a project all frame up your creative team as a cost. If that’s all you’re reporting, you’re not positioning your team as the value-creating operation it is. Cost is only part of the story.

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Topics: Creative

Tech versus touch: Understanding what connectivity really means to marketers

by Widen Marketing, March 9, 2017


The word “connect” has taken on a range of meanings in recent years. And how could it not, given all the contexts where it’s used?

“Connect with us on Facebook.”
“We should connect our software platforms.”
“We have to make that one-to-one connection with customers.”

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Topics: Creative, Marketing

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