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Tech versus touch: Understanding what connectivity really means to marketers

by Nina Brakel-Schutt, March 9, 2017

The word “connect” has taken on a range of meanings in recent years. And how could it not, given all the contexts where it’s used?

“Connect with us on Facebook.”
“We should connect our software platforms.”
“We have to make that one-to-one connection with customers.”

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Topics: Creative, Marketing

2016 In-House Creative Industry Report points to digital asset management (DAM) as a high impact tool for creatives

by Nina Brakel-Schutt, June 27, 2016

The 2016 In-House Creative Services Report is here! And it shows that creatives are increasingly in need of ways to manage their organization’s brand assets, especially when they’re competing for creative dollars, showing they’re a well-run business within a business, and proving their creative ROI. It’s no surprise then, that digital asset management (DAM) has become a mission-critical tool for creatives to provide more value. In fact, 49% of the creative teams surveyed in the report are using DAM systems today.
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Topics: Creative, Content

Who needs DAM? If you’re shooting 10,000 photos of a beetle, you probably do.

by Widen Marketing, May 9, 2016

Sorry to bug you... But when I came across the Microsculpture project from UK photographer Levon Biss and his exhibit at the Oxford University Museum of Natural History, I said to myself, “What a great visual arts story about a man that is so passionate about his work!”. It's a story about a project that encompasses a wide range of disciplines from science (entomology), photography, microscopy, digital imaging, digital asset management, color management, and large format printing.

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Topics: Photography, Creative, DAM

Ink: Where Art, Science and Manufacturing Collide

by Widen Marketing, April 22, 2016

You probably know that it takes four colors of ink to make a photo come to life on a printing press - cyan, magenta, yellow and black. But do you know how that ink came to life?

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Topics: Creative, Marketing

Make better edits with a RAW photo workflow

by Widen Marketing, March 10, 2016

If you’re shooting, you should be capturing your photos in RAW format. It gives you much greater capabilities to edit images, allowing you to produce vibrant, attention-getting visuals for marketing materials.

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Topics: Resources, Photography, Creative

How the University of Michigan powers its content with digital asset management

by Jake Athey, March 1, 2016

What does it mean to be a university in 2016?

In order to provide a quality education and pull together their collegiate sports teams, universities need students. And, although this seems like an obvious statement, the way in which universities attract and engage with students has evolved into something completely new.

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Topics: Customer Stories, Creative, Content

Top themes from the Content2Conversion conference

by Nina Brakel-Schutt, February 19, 2016

I just left sunny Arizona after three knowledge-packed days at the Content2Conversion marketing conference. It’s pretty ridiculous how gorgeous Scottsdale is right now. One speaker joked that he got more vitamin D in two hours in Arizona than he has in two months in the Midwest. Being from the Midwest, I can back that statement as true. The themes from content marketing events tend to be similar, but I really enjoyed the special sauce that folks shared at this event. Those extras that, when added, make their content a lot more powerful.
  •      Progressive profiling
  •      Persona recalibration
  •      Mini campaigns instead of drip campaigns
  •      Gap maps for content development
  •      Staggered forms inside of content
The list could go on and on. So instead, I’ve summed up 7 important topics from the event and steps you can take to act on each.
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Topics: Events, Creative, Content, Marketing

Widen infographic wins Killer Content Award

by Laurel Norris, February 10, 2016


 Next week, two members of our marketing team are headed to the B2B Content2Conversion Conference in Scottsdale, Arizona. While we always encourage the team to learn and expand their skill set, this conference is particularly exciting because Mary Turner, a graphic designer at Widen, is accepting a Killer Content Award for the infographic “How to effectively use visual storytelling for your brand.”

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Topics: Events, Culture & Company, Creative, Content

Design a dazzling digital experience for DAM users

by Jake Athey, January 25, 2016

Did you know that a well-designed dashboard makes for a great user experience – and a positive experience for users means they are more likely to use a system? Create the Media Collective dashboard of your dreams with our new designs and templates.

Below are links to the templates and resources that will help you create an engaging dashboard are below, plus some examples from the Dashboard Design Assistance Program has been running successfully for the last several weeks.  Check out some cool examples as inspiration for your own dashboard.

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Topics: Resources, Creative

16 tips to take better marketing photos with your smartphone camera

by Widen Marketing, March 4, 2015

“The best camera is the one that you have with you.” - Chase Jarvis

“Why can’t we just call it a smartcamera, not a smartphone. I mean who makes phone calls anymore?” - Me

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Topics: Photography, Creative

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Research Report

2018 Widen Connectivity Report

Read this report and discover six golden findings about customer experience, artificial intelligence (AI), personalization, data analytics, and digital transformation.

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Marketing Trends and Digital Asset Management

4 marketing trends to master using digital asset managment

This paper explores four 2018 marketing trends and how they align with digital asset management.

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Workflow Workbook

This creative workflow workbook is intended to help you start the dialogue with your teams to figure out what’s going on with your current creative workflows and how your teams can start producing better work together.

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