The Ultimate Guide to Writing a Creative Brief

by Nina Brakel-Schutt, June 19, 2019

Once you’ve decided on a new marketing campaign, you’ll be tempted to jump right in. Slow down! You’re missing an important first step: the creative brief. A creative brief is essential for getting all internal stakeholders on the same page before executing a project. All new creative endeavors should start with a brief, so use the tips in this guide to help you draft one that is clear, concise, and informative.

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Topics: Creative, Marketing

The Digital Asset Lifecycle

by Courtney Roe, April 10, 2019

As your business grows, so will your library of assets. Assets include everything from videos to photos to graphics and more. And, as you know, creating assets takes time, money, and resources which are all lost if you don’t have a plan for creating, maintaining, and storing them.

How you interact with your assets should be dictated by where each falls in its lifecycle. For instance, you will treat a new asset differently than one that’s been around for years. In some cases, as an asset reaches the end of its lifecycle it may be time to retire it altogether. Having a solid understanding of your digital asset lifecycle will help you keep track of your assets during each stage of its life.

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Topics: Creative, Content, Workflow

Improving Your Creative Workflow with DAM

by Courtney Roe, March 26, 2019

 

Your brand’s next big marketing campaign is on the horizon, and your team isn’t prepared at all. You still need to ideate the campaign vision, create all the assets, finalize the designs, and get approval from the necessary parties. The sheer amount of work yet to be done is paralyzing, and your team is really feeling the pressure. And worse, you know that right when you’ve finished this project, it will all start again with the next one.  Does this sound familiar?

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Topics: Creative, DAM, Workflow

Two Question Survey to Measure Success of Creative Projects

by Nate Holmes, March 1, 2018

When you’re reporting the happenings in your creative team, what do you share? The quantity of content created, tracking of hours scheduled versus hours spent, and total cost of a project all frame up your creative team as a cost. If that’s all you’re reporting, you’re not positioning your team as the value-creating operation it is. Cost is only part of the story.

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Topics: Creative

Tech versus touch: Understanding what connectivity really means to marketers

by Nina Brakel-Schutt, March 9, 2017


The word “connect” has taken on a range of meanings in recent years. And how could it not, given all the contexts where it’s used?

“Connect with us on Facebook.”
“We should connect our software platforms.”
“We have to make that one-to-one connection with customers.”

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Topics: Creative, Marketing

2016 In-House Creative Industry Report points to digital asset management (DAM) as a high impact tool for creatives

by Nina Brakel-Schutt, June 27, 2016

The 2016 In-House Creative Services Report is here! And it shows that creatives are increasingly in need of ways to manage their organization’s brand assets, especially when they’re competing for creative dollars, showing they’re a well-run business within a business, and proving their creative ROI. It’s no surprise then, that digital asset management (DAM) has become a mission-critical tool for creatives to provide more value. In fact, 49% of the creative teams surveyed in the report are using DAM systems today.
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Topics: Creative, Content

Who needs DAM? If you’re shooting 10,000 photos of a beetle, you probably do.

by Widen Marketing, May 9, 2016

Sorry to bug you... But when I came across the Microsculpture project from UK photographer Levon Biss and his exhibit at the Oxford University Museum of Natural History, I said to myself, “What a great visual arts story about a man that is so passionate about his work!”. It's a story about a project that encompasses a wide range of disciplines from science (entomology), photography, microscopy, digital imaging, digital asset management, color management, and large format printing.

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Topics: Photography, Creative, DAM

Ink: Where Art, Science and Manufacturing Collide

by Widen Marketing, April 22, 2016

You probably know that it takes four colors of ink to make a photo come to life on a printing press - cyan, magenta, yellow and black. But do you know how that ink came to life?

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Topics: Creative, Marketing

Make better edits with a RAW photo workflow

by Widen Marketing, March 10, 2016

If you’re shooting, you should be capturing your photos in RAW format. It gives you much greater capabilities to edit images, allowing you to produce vibrant, attention-getting visuals for marketing materials.

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Topics: Photography, Creative

How the University of Michigan powers its content with digital asset management

by Jake Athey, March 1, 2016

What does it mean to be a university in 2016?

In order to provide a quality education and pull together their collegiate sports teams, universities need students. And, although this seems like an obvious statement, the way in which universities attract and engage with students has evolved into something completely new.

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Topics: Customer Stories, Creative, Content

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