For better or worse — but hopefully, for better — my fashion sense has evolved over time. It’s changed with the times, my environment, and my purpose.
Your brand is exactly the same. No one gets their look and feel right on the first try. It’s an evolution influenced by many factors. Including company acquisitions, updates to an organization’s purpose statement, expansion into new locations, or just the march of time. You’re slowly acquiring the pieces that make you, you and the same is true of your brand.
That’s why it’s important to be strategic in your approach to a brand relaunch.