Request demo
Try it now

2016 In-House Creative Industry Report points to digital asset management (DAM) as a high impact tool for creatives

by Widen Marketing, June 27, 2016

The 2016 In-House Creative Services Report is here! And it shows that creatives are increasingly in need of ways to manage their organization’s brand assets, especially when they’re competing for creative dollars, showing they’re a well-run business within a business, and proving their creative ROI. It’s no surprise then, that digital asset management (DAM) has become a mission-critical tool for creatives to provide more value. In fact, 49% of the creative teams surveyed in the report are using DAM systems today.
Continue Reading

Topics: Creative, Content

Who needs DAM? If you’re shooting 10,000 photos of a beetle, you probably do.

by Widen Marketing, May 9, 2016

Sorry to bug you... But when I came across the Microsculpture project from UK photographer Levon Biss and his exhibit at the Oxford University Museum of Natural History, I said to myself, “What a great visual arts story about a man that is so passionate about his work!”. It's a story about a project that encompasses a wide range of disciplines from science (entomology), photography, microscopy, digital imaging, digital asset management, color management, and large format printing.

Continue Reading

Topics: Photography, Creative, DAM

Make better edits with a RAW photo workflow

by Widen Marketing, March 10, 2016

If you’re shooting, you should be capturing your photos in RAW format. It gives you much greater capabilities to edit images, allowing you to produce vibrant, attention-getting visuals for marketing materials.

Continue Reading

Topics: Photography, Creative

Widen infographic wins Killer Content Award

by Widen Marketing, February 10, 2016

 

 Next week, two members of our marketing team are headed to the B2B Content2Conversion Conference in Scottsdale, Arizona. While we always encourage the team to learn and expand their skill set, this conference is particularly exciting because Mary Turner, a graphic designer at Widen, is accepting a Killer Content Award for the infographic “How to effectively use visual storytelling for your brand.”

Continue Reading

Topics: Events, Culture & Company, Creative, Content

What does the color in your logo say about your brand?

by Widen Marketing, January 24, 2014


What does red make you think about?
Does blue make you feel peaceful or stable?
When you see yellow, do you think warm, happy thoughts?

Continue Reading

Topics: Photography, Creative

Color Management with PDF Workflow Standards: From the 2012 PIA Color Manangement Conference

by Widen Marketing, February 5, 2013

At the recently concluded PIA Color Management Conference in Scottsdale AZ, Dov Isaacs, Principal Scientist with Adobe Systems, reviewed where we are and where we've been with PDF workflows…

Continue Reading

Topics: Photography, Creative, Marketing

Advanced RGB Workflows: From the 2012 PIA Color Management Conference

by Widen Marketing, January 28, 2013

PIA Color Management Conference - Advanced RGB Workflows

Continue Reading

Topics: Photography, Creative

Future Trends: From the 2012 PIA Color Management Conference

by Widen Marketing, January 25, 2013

PIA Color Management Conference - Future Trends

Continue Reading

Topics: Photography, Creative

Call me Mr. Biv

by Widen Marketing, July 13, 2012

What do x-rays, Ray Romano, and the Tampa Bay Rays have in common?

Continue Reading

Topics: Creative

The Challenge of Fine Jewelry Reproduction

by Widen Marketing, March 29, 2012

"Accept the challenges so that you can feel the exhilaration of victory." - George S. Patton

Continue Reading

Topics: Creative

The Widen Blog

Where marketing and creative teams find actionable advice, practical resources, and success stories to flourish in a world connected by content.

Recent

Like what you're reading?

We can send you our best articles.

Top DAM solutions

Forrester Wave: Digital Asset Management for Customer Experience, Q4 2019 Preview

Widen recognized as a “Strong Performer” in the Q4 2019 Forrester Wave report.

Get the report

 

The DAM Evaluation Toolkit

The DAM Evaluation Toolkit: Your path to the right DAM solution

Your guide to finding the right digital asset management (DAM) solution for your organization.

Get the toolkit

 

Agile Not Fast white paper

Digital Assets Should Be Agile, Not Fast: See why agile teams, assets, and processes create collaborative content, better brands, and faster content marketing

See why agile teams, assets, and processes create collaborative content, better brands, and faster content marketing

Get the white paper

Are you ready for a DAM solution of your own? Request a demo