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Widen infographic wins Killer Content Award

by Widen Marketing, February 10, 2016


 Next week, two members of our marketing team are headed to the B2B Content2Conversion Conference in Scottsdale, Arizona. While we always encourage the team to learn and expand their skill set, this conference is particularly exciting because Mary Turner, a graphic designer at Widen, is accepting a Killer Content Award for the infographic “How to effectively use visual storytelling for your brand.”

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Topics: Events, Culture & Company, Creative, Content

Innovation thrives with hackathon days at Widen

by Widen Marketing, February 19, 2015

By Annette Jensen, Software Development Manager at Widen

In the past, when I read about creative companies and how there were specialized teams working specifically on innovation, I often wondered how someone might land a position like that? I have seen these job descriptions, and I always thought that it would make a dream job for me. Now, I can't help wondering, however, just how sustainable is it to keep an entire team focused solely on innovation?

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Topics: Culture & Company

MARTECH is more about butterflies than unicorns

by Matthew Gonnering, January 20, 2015

All this talk about a mythical creature relating to the role of a marketing technologist may make it seem like this role is untouchable. Fear not, being a marketing technologist is absolutely within your grasp; it’s less of a unicorn and more of a butterfly. However, this professional metamorphosis requires a set of competencies to guide us. 

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Topics: Culture & Company, Content, Marketing

Dream Job for DAMsters

by Matthew Gonnering, December 17, 2014


Widen Is Adding Qualified Digital Asset Managers to Growing Team

Dear Digital Asset Enthusiast,

Your unending quest to organize marketing content is met with great appreciation across the digital asset management (DAM) community and beyond. You create beauty within the digital asset experience by establishing engaged marketing and creative teams, meaningful metadata, educated user communities and a constant analytics stream that informs future digital asset decisions.

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Topics: Culture & Company

Connecting marketing content with the seven dimensions of wellness

by Widen Marketing, November 11, 2014

We’re still sharing great content from the 2014 Widen User Summit, and now we’re getting into the heavy hitters. We just published coverage of Joe Pulizzi’s talk on content marketing, and this post focuses on Widen CEO Matthew Gonnering’s “7 Dimensions of Wellness”.

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Topics: Culture & Company, Widen Summit

Integrity Drives Customer Satisfaction

by Matthew Gonnering, November 3, 2014

Above all else, integrity drives customer satisfaction.  That is what we learned from a recent customer survey after running complex modeling to determine the intrinsic and extrinsic drivers of customer satisfaction.  With 359 customers reporting on our 2014 annual customer survey, the results were clear.  The truthfulness of our efficiency & design, availability, security & privacy, responsiveness & customer service, and documentation are key drivers of customer satisfaction, with truthfulness being far and away the most significant aspect. 

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Topics: Culture & Company, Content, Marketing

The Widen partnership series: Being a Widen partner – with Jeff Kelch, President of Clio Scan and Digital

by Widen Marketing, October 2, 2014

Partnerships at Widen are fairly new, but on the rise. We’re approached by several organizations each month, wanting to know more our partner program, how we approach partnerships, and what they stand to gain from being a Widen partner. 

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Topics: Culture & Company

Walter Mitty puts digital asset management on Hollywood’s radar

by Widen Marketing, August 16, 2014

Last night, I watched Ben Stiller’s version of The Secret Life of Walter Mitty. Okay, I’m a little (maybe a lot) behind since it was in theaters at Christmas of 2013, but outings to the movies just aren’t as frequent when you have young children. It was, however, worth the wait. I was pleasantly surprised by the remake of the 1947 movie. Much attention was given to aesthetics and a clever mix of visual media really brought the dreamy quality of the story to life.

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Topics: Culture & Company

Prototyping the Widen DAM integration with Getty Images

by Al Falaschi, May 30, 2014

A hackathon, also known as a hack day or hackfest, is an event in which software developers work intensively on a software project of their choice for a day or two with the goal of creating a usable piece of software for educational, social, or business purposes. Widen has dubbed our own hackathon as “Hackathon Days” where the goal is to “deliver” usable software within two days. Denna Ballew, Widen’s development manager, uses Hackathon Days, which happen twice per year, to allow Widen developers to work on anything they want, to flex their creative muscles and to explore technologies that have not been used yet.

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Topics: Culture & Company

Widen Helps Funk Out Cancer!

by Widen Marketing, November 21, 2013

According to Merriam-Webster, the term "funk" probably originated ultimately from the French word funquer (Picard dialect) which means "to give off smoke." On October 19th, Widen Enterprises presented “FUNK OUT CANCER,” a concert and silent auction in the memory of Kate Gates Falaschi (wife of Widen’s Customer Marketing Manager Al Falaschi)...and it was definitely smokin’. 
The event was held at the Barrymore Theatre in Madison, WI and featured music from Youngblood Brass Band, Mama Digdowns Brass Band, and Phat Phunktion, which is Al’s band. The evening also hosted a silent auction with over 50 items. All funds generated from the silent auction, ticket sales, and corporate sponsors were earmarked for the University of Wisconsin Carbone Cancer Center where Kate was treated. 
“It is one of the coolest events I have ever been a part of,” stated Libby Maurer, a Widen project manager that helped plan the event. “The collective energy of hundreds of people pulling in the same direction for a fantastic cause is indescribable.”
“It’s hard not to set expectations when planning an event like this, both in terms of the entertainment, and in the amount we’d like to donate,” said Al Falaschi. “I’m happy to say that my expectations were exceeded in every way.” 
In total, Widen will be presenting a check for $41,296.00 to the University of Wisconsin Carbone Cancer Center to be used specifically for cancer research. Including the $33,000 donation from  the previous Funk Out Cancer event, Widen’s two year total exceeds $74,000 donated to cancer research.
We’d also like to thank the sponsors that made it possible:
Clear Channel Madison, Ron and Jennifer Skoronski, Hacienda Tres Rios Resort, Badger Max, M3 Insurance, Hollister, Exact Sciences, Ross Simons, Baker Tilly, Suttle Straus, Tri-North, La-Z-Boy, Mason Companies, Monkey Bar Gym, and the Oshkosh Invitational Golf Tournament. 
Check out the Smartimage photo gallery with shots from the event.
For more information, visit
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Topics: Events, Culture & Company

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