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Drive your marketing ROI with DAM

by Nina Brakel-Schutt, December 8, 2017

How Carnival Cruise Line uses content analytics to measure their sales communications performance

As businesses compete more on experience, sales teams face the challenge of communicating the experience. A great way to do that is with dynamic video content. But if your team creates content that goes against marketing conventions like “shorter videos are better,” how do you know if it’s working?  

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Topics: Customer Stories, DAM, Marketing Insights, Content Analytics

Guide your creative budget with DAM data

by Nina Brakel-Schutt, November 21, 2017

JL Audio is a U.S. manufacturer of high-end consumer audio products. Great presentation of their products is critical for sales, so a considerable amount of their creative budget goes to photography — high-quality photography where the lighting, props, and layout are just right. These shots are divided into tabletop “catalog product shots” and more conceptual “beauty shots.”

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Topics: Customer Stories, DAM, Content Analytics

Being a Widen DAMster with Debra Berard, Senior Business Analyst

by Nina Brakel-Schutt, September 21, 2017

Editor’s note: Deb Berard has moved to a new organization but her experience with DAM is still relevant to other DAMsters. Enjoy!

We caught up with Deb Berard, Senior Business Analyst and DAM admin at New Teacher Center, which is headquartered in Santa Cruz, CA. Here’s her take on the value digital asset management (DAM) brings to their team and business.

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Topics: Customer Stories, DAMsters, DAM

Listening and message repetition are key to user adoption

by Nora Gehin, July 21, 2017

We all know that training your users on how to use the Widen Collective is important. If you don’t train them, they won’t know how to use the tool and, eventually, they’ll give up on using it altogether. But training them can be difficult if you’re unsure of where to start. The first step is always listening to users and figuring out what they need. Start by asking questions such as, “How can I help you use the Widen Collective more efficiently?” But what if the response is, “What’s the Widen Collective?” This very well may be the starting point for some organizations, as was the case with Brady Corporation.

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Topics: Customer Stories, DAM

The benefits of a digital creative review and approval process | Case Study

by Nate Holmes, July 12, 2017


Latrisha Eilers would print and staple a stack of 15 sheets of paper together, walk to a marketer’s desk, and then leave it there for review. It was now that person’s responsibility to review and mark up that piece of artwork. So when Latrisha, a production design supervisor at Spectrum Brands, says her creative department’s review and approval process was manual, she means it literally.

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Topics: Customer Stories, Workflow

How a DAM system cleanup helped Kerry boost users by 270%

by Nora Gehin, June 27, 2017

What do you do when no one is using your DAM system? When talking about the system involves phrases like, “Ugh, I keep trying to find stuff in there, but I never can!” or, “Ha! I never go in there anymore!” Or when you hear that employees are turning to Google to find brand images, taking screen grabs of them, and using low-resolution images in brand collateral. Well, your initial reaction might be to scream, because that’s the first thing we thought of. But after you let it all out, you may realize that all you need is a DAM cleanup — which was exactly the case for Kerry Ingredients.

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Topics: Customer Stories, DAM

Customers take the stage at the 2017 Widen Summit

by Melanie Olsen, June 13, 2017

Learn from the most powerful group of people in the whole DAM world — you, the DAM practitioners. Each of you brings a unique background and skillset to the Widen DAMster community. At this year’s Widen Summit, you’ll hear about others’ DAM problems and successes as you explore new ways to use DAM to address your organizational challenges.

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Topics: Events, Widen Summit, Customer Stories

The content hangover cure: Never wake up wondering where your content is ever again

by Jake Athey, May 17, 2017

 

As you may have guessed from the title, today we’re sharing real-world, proven strategies on how to make your visual content easily accessible so you never “wake up” wondering where your content is ever again.

Some of you may have already caught the analogy to the movie trilogy, “The Hangover.” Since the information we’re sharing here was originally presented at the Intelligent Content Conference (ICC) in Las Vegas, NV, we thought it would be fun to include some movie references throughout the article.

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Topics: Events, Customer Stories, DAM

What’s love got to do with it? Zoosk says DAM!

by Al Falaschi, April 6, 2017

Katherine Knight is responsible not only for marketing but also for the love lives of hundreds of thousands of relationships all over the world. As director of marketing at Zoosk, a leading online global dating platform in over 80 countries, her work powers a platform that over 33 million people rely on to find true love. She oversees all of Zoosk’s digital marketing and advertising and uses the Widen Collective to house all of their creative assets.

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Topics: Customer Stories, Photography, Marketing, DAM, Video, Workflow

Portals contest 2017

by Jake Athey, March 20, 2017

We want to share more great examples and inspirations with all of you, so we're holding a little contest. You get to learn by doing. Everyone gets to learn by seeing new ways to share assets using Portals.

Build a new portal and share it with us at marketing@widen.com and we’ll send you a $10 Amazon.com gift card for building a complete portal. The Widen team will vote on our favorite portal and announce the winner of a new Apple TV on April 18.

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Topics: Customer Stories, Announcements

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