The Best DAM Contest is always a highlight of our annual Widen Summit. Four exceptional Widen customers showcase how they use their Collective^® site to meet unique user needs. Each contestant has a different use case, a different strategy, and a different winning approach to their DAM system.

We’re always proud to share the good news about our customers, especially when they’re doing great things with our technology!

Sargento recently won a 2019 MarTech Stackie Award for best marketing technology stack design. While MarTech Today spotlighted the story of how Sargento cooked up their stack, I had the chance to meet with Cami Schenck, the senior marketing manager of media and digital at Sargento Foods to learn more about the secret ingredients.

The Marketing Communications unit at the University of Georgia is responsible for capturing photographs that highlight what’s going on across campus. Their team of four photographers produce a lot of images, from student features to campus scenes. These photos are used in various channels and repurposed by many of the schools and colleges.

Photographers shoot and deliver images for a specific job. For example, an environmental portrait of a professor for a specific story. And as part of this job, they might capture other scenes — like the professor doing research or interacting with a graduate student. While some of these additional shots get used, Rick O’Quinn, Operations Manager at the University of Georgia, says “a lot of good images were kind of falling through the cracks.”

They say a picture’s worth 1,000 words. But could it also be worth 1,000 tastes? At Johnsonville, that’s just what you’ll find...mouth-watering images that will have you reaching for your grill tongs. And it’s Kelly Owens’ job to make sure everyone can find each delicious photo they need.

In the final installment of our four-part 2018 Best DAM Contest series, we meet Melinda Lee from Kerry.

Her approach to digital asset management (DAM) and the Best DAM Contest is global adoption and growth, with continual improvements to meet the needs of users across continents. Learn more about Melinda and her DAM story.

In the third installment of our four-part 2018 Best DAM Contest series, we meet Barb Mitrovic, from the American Society for Quality (ASQ).

Her approach to digital asset management (DAM) and the Best DAM Contest is really all about her users, and making their work-life better. Learn more about Barb and her DAM story.

In the second installment of our four-part 2018 Best DAM Contest series, we meet Caroline Gardner, formerly of New Balance.

Her approach to digital asset management (DAM) and the Best DAM Contest is hard work and continued optimization, not striving for perfection. Learn more about Caroline and her DAM story.

In this four-part series we’ll get to know the admins who took center stage at the Best DAM Contest during the 2018 Widen Summit. This contest gives contestants eight minutes to highlight the best parts of their Widen Collective^® site and share their biggest accomplishments with all Summit attendees. The Summit audience then votes for the most inspirational, engaging, and aspirational DAM story.

No two stories are alike as each contestant faces different challenges in their role as an admin and each offers a unique perspective about what they gained through their participation in the contest.

Read more about the admins, their accomplishments, and their DAM stories starting with our 2018 winner, Leah Hammes from McCormick & Company.

Globalization and e-commerce present huge opportunities for consumer packaged goods companies. Deloitte estimates online sales of consumer packaged products will increase by 350% to $36 billion in 2018 from $8 billion as recently as 2013.

YMCA England and Wales creates communities where young people can truly belong, contribute and thrive. Each of the 116 YMCA locations share a common mission, however, they have struggled to present the YMCA England and Wales brand consistently across their marketing initiatives.