While shopping online has been around for a while, the dynamics of e-commerce are changing. After all, one in four people across the globe now make purchases online — and this number is only growing.
According to statista, “In 2021, retail e-commerce sales amounted to approximately 4.9 trillion US dollars worldwide. This figure is forecast to grow by 50% over the next four years, reaching about 7.4 trillion dollars by 2025.” While this kind of rapid growth is exciting, it brings with it some challenges, too. It demands that companies scale along every part of the value chain, and marketing is no exception.
So how can marketers keep pace with these business trends? By relying on the same thing that their customers do: technology. Shoppers want to move fast with minimal friction along their buying journey. That’s where digital asset management (DAM) and product information management (PIM) software comes in.
Let’s explore how DAM and PIM technology are helping e-commerce teams move faster to meet consumer needs.