WatchGuard is a company that’s more than nice to have around. For over 20 years, they’ve provided simple, smart solutions that have taken the world of cyber security by storm. Backed by big-data visibility, their products and services help businesses of all sizes feel confident that their network and WiFi are safe and secure from the villains and perpetrators of cyberspace. But, like all superheroes, WatchGuard’s success was not without a few challenges (and victories) of their own.

Sandra De Biasi is the project manager of digital assets and graphics at Varian, a Fortune 500 company and provider of radiation oncology treatment software and hardware.

At Varian, she manages their digital asset management system, which has played an integral role in managing the company’s brand assets during their recent corporate rebrand. Here’s her exciting story about how monitoring content analytics in their DAM system helped secure their valuable brand assets.

Nearly half of Americans use digital voice assistants, according to the Pew Research Center. This new channel presents opportunities and challenges for brands, one of which is delivering audio content straight into the home or office via voice command.

At Widen, we love sharing and learning from our customers’ success stories. That’s why we sat down with Alberto Orihuela, digital media specialist and digital asset management admin for Zeiss Microscopy. Alberto shared how he and the Zeiss team overcame their greatest content management challenge. Here is what he had to say!

Last October at the Widen Summit, an annual event for customers, we hosted the first-ever Best DAM contest. The contest featured five outstanding administrators that advanced digital asset management at their organization. During the contest, each admin shared information about their system, users, structure, and creativity during an eight-minute presentation in front of 200 industry professionals and four judges. Audience members and judges voted on a winner.

To compensate for the lack of other senses, e-commerce shoppers make decisions based on compelling, detailed photography. It used to take Balsam Brands weeks, if not a month, to make product photography accessible. With the Widen Collective®, photography is available in a day.

The Minnesota Vikings brand relies on powerful, quality imagery, generating thousands of photos every game. With their old digital asset management system, it could take up to three months to make those widely accessible. With the Widen Collective, those gameday images are available in 24 hours.

How Carnival Cruise Line uses content analytics to measure their sales communications performance

As businesses compete more on experience, sales teams face the challenge of communicating the experience. A great way to do that is with dynamic video content. But if your team creates content that goes against marketing conventions like “shorter videos are better,” how do you know if it’s working?  

JL Audio is a U.S. manufacturer of high-end consumer audio products. Great presentation of their products is critical for sales, so a considerable amount of their creative budget goes to photography — high-quality photography where the lighting, props, and layout are just right. These shots are divided into tabletop “catalog product shots” and more conceptual “beauty shots.”

Editor’s note: Deb Berard has moved to a new organization but her experience with DAM is still relevant to other DAMsters. Enjoy!

We caught up with Deb Berard, Senior Business Analyst and DAM admin at New Teacher Center, which is headquartered in Santa Cruz, CA. Here’s her take on the value digital asset management (DAM) brings to their team and business.