Marketing organizations today are in constant competition to deliver the absolute best customer experience possible. But in a mad dash to achieve excellence, many businesses fall short. They are focused more on speed for the sake of speed, rather than ensuring their teams, assets, and processes can move more nimbly — and therefore more quickly when their customers need it most.
At Widen, we know how important agility is in fueling a superior customer experience. We also know how critical an organization’s digital assets and their content marketing efforts are to this endeavor. After all, a brand’s photos, images, videos, sales content, and other digital assets are how they bring their content marketing strategies to life, tell their brand story, educate consumers, and ultimately mold the experience of their customers.
To explore this topic further, we joined forces with our friends and long-time partners at The Content Advisory (TCA) and Content Marketing Institute (CMI) to discuss how agility, not speed, is the key to better customer experiences through faster content marketing.