The names of people, places, and things help us understand and navigate the world. The same holds true in digital environments, where descriptive names allow files to be easily understood, located, and retrieved.

Simpson Strong-Tie is one of the world's largest suppliers of structural building products. Their products include everything from fastening systems and structural connectors to software, and their Marketing department creates promotional material for all of them — both in print and online.

Producing and managing all of this imagery is an enormous job! Just ask Mark Hausler, who is one of their senior graphic designers. However, the recent addition of a digital asset management (DAM) platform with two powerful integrations — Adobe Creative Cloud and Hybris — has dramatically improved the speed and accuracy of their creative workflows.

The Marketing Communications unit at the University of Georgia is responsible for capturing photographs that highlight what’s going on across campus. Their team of four photographers produce a lot of images, from student features to campus scenes. These photos are used in various channels and repurposed by many of the schools and colleges.

Photographers shoot and deliver images for a specific job. For example, an environmental portrait of a professor for a specific story. And as part of this job, they might capture other scenes — like the professor doing research or interacting with a graduate student. While some of these additional shots get used, Rick O’Quinn, Operations Manager at the University of Georgia, says “a lot of good images were kind of falling through the cracks.”

Compelling images move people. Marketers and creatives have known this for a long time and rely on strong visuals as a foundational element of brand storytelling. They also rely on dependable, easy-to-access tools, so they can spend more time crafting the story itself and less on a cumbersome process.

If you’ve ever managed digital photos you already know many of the challenges. Like how organizing hundreds or thousands of photos can quickly get out of control. How time-consuming it is to search endlessly for the right photo. Or how risky it can be to use a photo that you may or may not still have permission to use. The bottom line is ⏤ if you want to make your brand story more effective, you can’t afford to compromise on managing your assets. You need a robust photo management software solution.

They say a picture’s worth 1,000 words. But could it also be worth 1,000 tastes? At Johnsonville, that’s just what you’ll find...mouth-watering images that will have you reaching for your grill tongs. And it’s Kelly Owens’ job to make sure everyone can find each delicious photo they need.

Your brand’s next big marketing campaign is on the horizon, and your team isn’t prepared at all. You still need to ideate the campaign vision, create all the assets, finalize the designs, and get approval from the necessary parties. The sheer amount of work yet to be done is paralyzing, and your team is really feeling the pressure. And worse, you know that right when you’ve finished this project, it will all start again with the next one.  Does this sound familiar?

Intentional or not, your social media presence impacts your brand perception. Wendy's uses witty, well-crafted Tweets to support their brand image. Their Twitter bio reads, "We like our tweets the same way we like to make hamburgers: better than anyone expects from a fast food joint." On the other hand... a Facebook page that hasn’t been updated or monitored in five years also says a lot about a brand.

Globalization and e-commerce present huge opportunities for consumer packaged goods companies. Deloitte estimates online sales of consumer packaged products will increase by 350% to $36 billion in 2018 from $8 billion as recently as 2013.

There’s no denying that we live in a digital world. From the millions of websites and apps at our disposal to the internet-connected phone in our pockets, the evidence is all around us. As consumers, the same holds true. We rely on the web for just about everything. Whether we’re shopping, researching a new product, or communicating with a business, we often turn to the convenience and practicality of digital channels.