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UX Methodologies for DAM Admins

by Lauren Pemberton, December 13, 2017

User experience, or UX, is a popular field in the software industry as its practitioners hope to create interfaces that are simple, intuitive, and engaging so products are successful sooner. At Widen, we have a UX team with designers, researchers, and content strategists focused on improving how users interact with our software, from searching to uploading to configuring the site. As our research has progressed, we’ve realized that many Widen Collective® site admins have questions and problems that could be informed by the same UX methods our researchers are using.

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Topics: DAM, UX

Drive your marketing ROI with DAM

by Nina Brakel-Schutt, December 8, 2017

How Carnival Cruise Line uses content analytics to measure their sales communications performance

As businesses compete more on experience, sales teams face the challenge of communicating the experience. A great way to do that is with dynamic video content. But if your team creates content that goes against marketing conventions like “shorter videos are better,” how do you know if it’s working?  

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Topics: Customer Stories, DAM, Marketing Insights, Content Analytics

Guide your creative budget with DAM data

by Nina Brakel-Schutt, November 21, 2017

JL Audio is a U.S. manufacturer of high-end consumer audio products. Great presentation of their products is critical for sales, so a considerable amount of their creative budget goes to photography — high-quality photography where the lighting, props, and layout are just right. These shots are divided into tabletop “catalog product shots” and more conceptual “beauty shots.”

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Topics: Customer Stories, DAM, Content Analytics

Improve the health of your metadata with controlled vocabularies

by Nate Holmes, November 17, 2017

Metadata is the heart of your digital asset management (DAM) system. Without it, your system won’t receive the nutrients needed to function. With hundreds upon thousands of visual assets pumping through your DAM system, you need healthy metadata that’s accurate, organized, and relevant to how users search. Otherwise, folks will be hardpressed to efficiently and effectively find the digital assets they need.

In this post, we’ll discuss how controlled vocabulary lists (CVLs), when used correctly, can improve your metadata. Plus, we’ll walk through a quick exercise showing you how to turn your existing metadata into hard-working CVLs.

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Topics: DAM

An intro to the five foundations of digital asset management

by Courtney Roe, November 16, 2017

First off, if you’re researching digital asset management (DAM) for the first time, welcome to the world of DAM puns. You’ll have plenty of DAM meetings, DAM calls, and DAM work to do.

You’ve likely heard that DAM provides benefits like increased brand control, improved productivity when finding and sharing content, and an accelerated time to market. But is that just marketing speak? If not, how do you make that a reality for your organization?

While DAM software is critical to providing the organization and structure, how it’s set up and maintained is just as critical — if not more.

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Topics: DAM

The DAM, creative work, and content operations trends driving us into the future

by Jake Athey, November 14, 2017

A month ago at the Widen Summit, we revealed how your feedback and aspirations have shaped the future of DAM. We also showed how the most important trends in content, creative operations, and data have informed our product roadmap. If you missed the Summit, don’t worry: below, you can find out how we’re evolving Widen’s Software-as-a-Service experience to help your brand reach its highest potential.

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Topics: DAMsters, DAM

A DAM admin’s guide to making it all work

by Nate Holmes, November 3, 2017

Organizations can achieve a lot with a digital asset management (DAM) system. But not all vendors will emphasize how critical a DAM admin is to making it all work.

There’s no tool that magically delivers brand consistency. A DAM admin is required to set up governance structures to make sure the right people are uploading, downloading, and accessing brand-approved assets in the DAM.

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Topics: DAMsters, DAM

Being a DAM admin isn’t just another task

by Jake Athey, November 2, 2017

Would you invest in a state-of-the-art boat and fill it with precious goods, just to let it bounce around the ocean without a captain?

Probably not.

So, why would your digital asset management (DAM) system be any different? If you invest your time, money, and energy in a powerful solution and valuable digital assets, you need a qualified and dedicated individual to steer it toward success.

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Topics: DAM

How to use Widen Collective version 12.0 updates

by Nate Holmes, November 1, 2017

The Widen Collective product vision builds on DAM to connect marketing content across the entire content lifecycle, from ideas to analytics. Most importantly, to connect the people and teams to create, manage, and use your content.

We’re really excited about these version 12.0 updates and we think you will be too — since these are heavily influenced by your feedback.

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Topics: Product Updates, DAM, Workflow, Portals, Image recognition

Do DAM professionals think image recognition is finally ready for digital asset management?

by Jake Athey, October 13, 2017

The use of machine learning and artificial intelligence (AI) has received a lot of hype in the digital asset management (DAM) community, and rightfully so. One of the biggest pain points for DAM software users is finding time to tag their growing library of digital assets with accurate and clear metadata so they can easily search for and find their visual content.

With more and more DAM software providers rolling out image recognition and auto-tagging tools, we can’t help but stop and wonder – Is image recognition technology finally ready for DAM?

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Topics: DAM, Image recognition, Survey

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