Quality content is a powerful market differentiator. It can help organizations resonate with consumers, strengthen their brand perception, and ultimately drive revenue.  It’s no wonder that demand for outstanding creative work — from photography and graphics to copy and video — is at an all-time high. Organizations seeking to bring velocity to their creative workflows are increasingly turning to digital asset management (DAM) solutions, to store, organize, and manage their content.

Brands are adding 360° product imagery to their sites and increasing online conversions by as much as 47%. Are you? Whether you’re in B2B or B2C, we’ve compiled what you need to know about 360° spinsets and how to take them from creation to your downstream channels.

In the world of digital asset management (DAM), embed codes are often an unsung hero. While DAM systems get a lot of praise for storing, organizing, managing, tracking, and analyzing your digital assets; embed codes quietly make publishing content easy.

Embed codes are asset-specific HTML that allow you to publish visual content across multiple platforms with ease. Whenever updates are made to the master file in the DAM system, the new version is automatically updated everywhere it’s embedded. 

These days, you can do some pretty impressive things with content. However, you’re not the only one using content to win the attention and mindshare of audiences. Thanks to the success that content marketing has seen over the years, there’s a lot (and we mean a lot) of competition out there. For example, there are over 4.2 million blogs written each day. Pair that with the nearly 1.8 billion websites out there — and you have a lot of content to contend with.   

To break through the noise, you need to add some horsepower to your content marketing efforts by incorporating visual content. To help you do this effectively, it’s important to know the what, why, and how behind it.

You’re putting your brand at risk when you don’t use a centralized system to store and manage your digital assets. That risk comes from crashed hard drives, missing metadata, and the slow creep (or disastrously fast explosion) of inconsistent brand experiences. If you want to avoid unintended damage to your company’s lifeblood, it’s time to learn how to protect your brand with a digital asset management (DAM) system.

There’s no denying that we live in a digital world. From the millions of websites and apps at our disposal to the internet-connected phone in our pockets, the evidence is all around us. According to the 2020 Global Digital Overview from We Are Social and Hootsuite, the average internet user now spends 6 hours and 43 minutes online every day. 

After the changes in behavior brought on by the COVID-19 pandemic, we rely on the web for just about everything. Whether we’re shopping, researching a new product, or communicating with a business, we often turn to the convenience, practicality, and safety of digital channels.

So, given the digital nature of today’s consumers, how should businesses approach branding? And, furthermore, what role does digital asset management (DAM) software, like the Widen Collective^®, play in a brand’s quest to win the attention, loyalty, and dollars of these buyers?

The start of the pandemic in 2020 forced consumer packaged goods (CPG) companies to streamline their e-commerce experiences. And unexpected changes in customer behavior brought with it expedited digital trends that are disrupting the consumer-goods industry forcing them to shift away from traditional success models. For example, online sales of food and beverages reached an all-time high of $66 billion in 2020 and according to NielsenIQ, online CPG food and beverage sales could reach as high as $109 billion in 2021. What once was a shopping trend embraced by a select few, is now a common occurrence for many households. 

However, this kind of rapid growth also brings with it some challenges. It demands that companies scale along every part of the value chain, and marketing is no exception. Widen customer HARMAN International, a global consumer electronics company, found their marketing communications tools and processes became a hindrance to delivering products to market, so they invested in a product information management (PIM) system and then a digital asset management (DAM) system. 

Let’s take a closer look at what HARMAN has achieved with their DAM and PIM investments.

Purchasing and implementing a digital asset management (DAM) system can feel overwhelming. There are new concepts to learn, stakeholders to educate, and aggressive timelines to meet. There might even be concerns that this investment won’t improve workflows as anticipated.  

If you have similar thoughts and feelings, you aren’t alone. Many of our customers felt anxious about the launch of their Widen Collective^® site. But with the help of the Widen’s Implementation team, they have replaced these worries with DAM success stories. We've captured their experiences in our DAM implementation series on the Widen podcast, designed for anyone who is thinking about, preparing for, or working through a DAM implementation. 

Like an orchestra conductor, a brand manager coordinates many individual efforts into a unified, engaging, and memorable experience. This is especially true for global companies, where regional marketing content must align with the company's brand identity and accommodate local languages, tastes, and cultural norms. 

If you are a digital asset management (DAM) administrator at an international company, you know this can be a complex and dynamic challenge! Let’s look at some configurations and features in the Widen Collective^® that can help you manage multilingual content, enhance collaboration across regions, and ultimately create a cohesive brand experience. 

Getting the right content to the right people at the right time is challenging, especially when you need to meet the unique needs of audiences and teams across the globe. You must create compelling, on-brand content with consistent messaging, while flexing to accommodate different language, regional, and cultural demands. 

But, have no fear — DAM is here! In this article we’ll explore how a digital asset management (DAM) solution, specifically the Widen Collective^®, helps global organizations like yours rise above the content chaos to deliver meaningful and powerful digital experiences. Let’s dive in.