When it comes to digital asset management (DAM), there’s not a one-size-fits-all solution. Your business has different needs, workflows, priorities, budgets, and resources than your neighbor, so finding the best solution comes down to what is right for your organization.
Before getting too far in the evaluation process, take some time to understand what you need out of a DAM solution. Only then can you figure out which DAM delivery model will best help you achieve your goals.
Topics: DAM
User experience, or UX, is a popular field in the software industry. The goal of UX is to create interfaces that are simple, intuitive, and engaging so products are successful sooner. At Widen, we have a UX team with designers, researchers, and content strategists focused on improving how users interact with our software, from searching to uploading to configuring the site. As our research has progressed, we’ve realized that many Widen Collective® site admins could benefit from using the same UX methods as our researchers to optimize their Collective sites for users.
Just as UX research hopes to reveal how users will use a company’s software, Collective admins are concerned with actions taken in their digital asset management (DAM) system and how their colleagues or clients are interacting with the site. A simple way to get a baseline on user engagement is to look at Widen Insights.
Businesses need a lot (and we mean a lot) of digital content. Product images, sell sheets, videos, branded graphics, and more — there’s no shortage of content types organizations rely on to power their online and offline efforts. There’s a problem though. Managing all of these files, plus the workflows to support them, is tough without the help of digital asset management (DAM).
Today we’ll discuss what DAM entails and how it’s helping a wide range of organizations, industries, and roles harness the true power of their content to build stronger brands and deliver superior customer experiences.
Topics: DAM
The world of marketing is moving at lightning speed. In just a short time, brands embraced big data, personalization, and customer experience as must-haves in their marketing mix. The adage about serving the right content, to the right person, at the right time, on the right channel, is no longer exceptional — it’s expected.
Fast forward five years from now and online marketing will evolve into a largely immersive experience powered by mixed media — including augmented reality (AR) and virtual reality (VR) experiences — and immersive channels like 3D installations. Consumers will inevitably “live” marketing, rather than be “targets” of it.
And, just as it has in the past, digital asset management (DAM) and product information management (PIM) technologies will continue to facilitate and move digital marketing forward. But before we get into that, let’s talk about the trend every marketer should have on their radar — immersive omnichannel marketing and how it’ll change the future of storytelling.
Topics: Featured, Marketing, DAM
It’s easy to confuse digital asset management (DAM) systems and content management systems (CMS). That’s largely because the words “content” and “digital assets” are often used interchangeably. But each term can have quite different meanings to marketing teams. That overlapping language isn’t likely to change, so understanding DAM vs. CMS starts with knowing what each type of system does and how they can work together.
A CMS is responsible for managing content on your website and a DAM system manages content for your whole organization allowing for distribution across multiple channels. DAM systems can publish and manage content on your website too (and a good one does) but that’s not its only function. Let’s start with a clear definition of each and then take a close look at the differences between DAM and CMS tools.
Incorporating a digital asset management (DAM) system into your business’s repertoire of invaluable technological resources is a decision that will have a significant impact on marketing strategies. A DAM platform is the central source of truth for content that can help you improve cross-functional collaboration, automate manual tasks, simplify asset searching, and deliver a consistent brand across all channels.
With so much at stake and so many vendors selling DAM systems, it’s important to carefully consider your business priorities.
Topics: DAM
Not too long ago, artificial intelligence (AI) was just a concept from science fiction movies. But today, AI is changing the status quo of entire industries — including marketing technology (martech). When it comes to digital asset management (DAM), image recognition software has a valuable and growing role in metadata creation by automatically tagging assets during the upload process.
Let’s take a look at how image recognition software works and the efficiencies it can bring to DAM workflows.
Topics: DAM, Integrations, Image recognition
Quality content is a powerful market differentiator. It can help organizations resonate with consumers, strengthen their brand perception, and ultimately drive revenue. It’s no wonder that demand for outstanding creative work — from photography and graphics to copy and video — is at an all-time high. Organizations seeking to bring velocity to their creative workflows are increasingly turning to digital asset management (DAM) solutions, to store, organize, and manage their content.
Topics: DAM
Brands are adding 360° product imagery to their sites and increasing online conversions by as much as 47%. Are you? Whether you’re in B2B or B2C, we’ve compiled what you need to know about 360° spinsets and how to take them from creation to your downstream channels.
Topics: DAM, Widen Collective, PIM
In the world of digital asset management (DAM), embed codes are often an unsung hero. While DAM systems get a lot of praise for storing, organizing, managing, tracking, and analyzing your digital assets; embed codes quietly make publishing content easy.
Embed codes are asset-specific HTML that allow you to publish visual content across multiple platforms with ease. Whenever updates are made to the master file in the DAM system, the new version is automatically updated everywhere it’s embedded.
Continue ReadingTopics: Content, DAM, Workflow
2021 Widen Connectivity Report
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DAM+PIM for customer experience
Learn how DAM and PIM technologies work together to create meaningful conversations with customers, and anchor customer experience success.
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