Like an orchestra conductor, a brand manager coordinates many individual efforts into a unified, engaging, and memorable experience. This is especially true for global companies, where regional marketing content must align with the company's brand identity and accommodate local languages, tastes, and cultural norms.
If you are a digital asset management (DAM) administrator at an international company, you know this can be a complex and dynamic challenge! Let’s look at some configurations and features in the Widen Collective® that can help you manage multilingual content, enhance collaboration across regions, and ultimately create a cohesive brand experience.