Social Media and DAM: Tips for Managing Social Media Assets

by Nate Holmes, February 27, 2019

Intentional or not, your social media presence impacts your brand perception. Wendy's uses witty, well-crafted Tweets to support their brand image. Their Twitter bio reads, "We like our tweets the same way we like to make hamburgers: better than anyone expects from a fast food joint." On the other hand... a Facebook page that hasn’t been updated or monitored in five years also says a lot about a brand.

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Topics: Marketing, DAM

How DAM and PIM Streamline E-commerce

by Nate Holmes, January 31, 2019

Globalization and e-commerce present huge opportunities for consumer packaged goods companies. Deloitte estimates online sales of consumer packaged products will increase by 350% to $36 billion in 2018 from $8 billion as recently as 2013.

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Topics: Customer Stories, DAM, Integrations

Digital Branding and the Role of DAM Software

by Serai Schueller, January 29, 2019

There’s no denying that we live in a digital world. From the millions of websites and apps at our disposal to the internet-connected phone in our pockets, the evidence is all around us. As consumers, the same holds true. We rely on the web for just about everything. Whether we’re shopping, researching a new product, or communicating with a business, we often turn to the convenience and practicality of digital channels.

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Topics: DAM, Brand management

How DAM Will Impact the Future of Digital Marketing

by Jake Athey, January 16, 2019

 
The world of marketing is moving at lightning speed. In just a short time, brands have embraced big data, personalization, and customer experience. The adage about serving the right content, to the right person, at the right time, on the right channel is no longer exceptional. Fast forward five years and online marketing will evolve into a largely immersive experience powered by visual, audio, and tactile content. Consumers will inevitably “live” marketing, rather than be “targets” of it.
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Topics: Featured, Marketing, DAM

YMCA England and Wales Delivers a Consistent Brand Across Channels

by Nate Holmes, January 2, 2019

YMCA England and Wales creates communities where young people can truly belong, contribute and thrive. Each of the 116 YMCA locations share a common mission, however, they have struggled to present the YMCA England and Wales brand consistently across their marketing initiatives.

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Topics: Customer Stories, DAM

What Are the Different Types of Metadata Fields?

by Brooke Emley, December 17, 2018

 
 

When you fill out a survey, you aren’t given a long string of questions in paragraph form with one text area for your response. Not only would it be hard for you, the survey taker, to provide all the requested information; but it would also be incredibly time intensive for the survey analyzer to organize and understand all of the response data.

Instead, surveys are organized with questions and corresponding answer fields. All of the survey information has its own designated area, and is easy to access.

Like survey fields, metadata fields organize the individual pieces of data about other data.

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Topics: DAM

The Importance of Brand Consistency

by Serai Schueller, December 14, 2018

It’s often said that branding is an essential aspect of marketing. Branding refers to the emphasis and efforts placed on the symbols, names, logos, slogans, designs, and other attributes associated with a company or product. Brands use emotional and functional elements, such as digital assets like images, videos, and other content, to establish and nurture relationships with their consumers. The better the relationship, the better the brand recognition.

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Topics: DAM

Managing a DAM System as a Team: An Interview with ASQ

by Nate Holmes, December 11, 2018

We're big advocates for DAM administrators. After all, admins play an essential role in the success of any digital asset management (DAM) system. They lead technical system maintenance; marketing global processes and procedures; metadata creation and consistency; training; and user support.

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Topics: DAM

Why Choose a SaaS Digital Asset Management Solution

by Jake Athey, December 10, 2018

Businesses are creating more content to meet the demands of new channels, products, and markets. More content means more challenges. Marketing and creative teams are dealing with questions like: What content do we have? Where is it stored? Can I reuse it? Do we have it translated in German? Is this graphic available in PNG format? Is this the most recent version? While file storage tools can work as a temporary fix, more and more businesses are using a digital asset management (DAM) system to centralize, organize, govern, and distribute content.

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Topics: DAM

4 Marketing Trends to Master With Digital Asset Management

by Nina Brakel-Schutt, December 4, 2018

Which trends are marketing-driven organizations focused on? Inquiring minds want to know! If you said artificial intelligence, actionable data, customer experience, and building the right technology mix, you’re spot on. Connecting digital asset management (DAM) to these trends needs to be a priority for all marketing teams who want to maximize content value, create deeper emotional connections with their audiences, and improve the overall customer experience.

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Topics: Marketing, DAM

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Creative Harmony Guide

The Content Wrangler's Guide to Creative Harmony

Read this guide to help you elevate your brand with better file organization, sharing, and analytics in order to keep your content and your sanity in check.

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Brand Guide

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