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Migrating From a Folder Based DAM System | Sandra De Biasi on the Widen Implementation Podcast

by Nate Holmes, March 9, 2018

Think about how you want people to search for assets. This will give [you] a better picture of how things should be set up. How your asset groups should be set up. How roles should be set up.” - Sandra De Biasi

In episode two of the Widen Implementation podcast, we hear from Sandra De Biasi of Varian Medical Systems. Sandra started with Varian Medical Systems as a contractor to evaluate and revamp their asset management. Their previous DAM system relied on folder structures which lead to people hunting and asking around for assets. Changing to a metadata driven system required a lot of upfront work but it has improved asset management for Varian.

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Topics: DAM, DAM Implementation Podcast

Zeiss Microscopy Overcomes the Challenge of Supporting Regional Marketing and Sales

by Courtney Roe, March 6, 2018

At Widen, we love sharing and learning from our customers’ success stories. That’s why we sat down with Alberto Orihuela, digital media specialist and digital asset management admin for Zeiss Microscopy. Alberto shared how he and the Zeiss team overcame their greatest content management challenge. Here is what he had to say!

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Topics: Customer Stories, DAM

A four month DAM implementation | Michael Shattuck on the Widen Implementation Podcast

by Nate Holmes, February 21, 2018

“I think that the biggest fear was probably that we would end up in the same place that we had been at that current time.” - Michael Shattuck

In episode one of the Widen Implementation Podcast, Bill Banham and guest Michael Shattuck discuss what it took to implement a new DAM system with around 60,000 assets to approximately 1,000 global users in under four months. Michael shares how he and his team successfully selected, migrated to, and launched the Widen Collective®.

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Topics: DAM, DAM Implementation Podcast

Three Ways to Engage DAM Users From Best DAM Contest 2017 Winner, Jane Leuchter

by Laurel Norris, February 9, 2018

Last October at the Widen Summit, an annual event for customers, we hosted the first-ever Best DAM contest. The contest featured five outstanding administrators that advanced digital asset management at their organization. During the contest, each admin shared information about their system, users, structure, and creativity during an eight-minute presentation in front of 200 industry professionals and four judges. Audience members and judges voted on a winner.

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Topics: Widen Summit, Customer Stories, DAM

DAM Pros Share Their Implementation Stories in a New Podcast Series

by Nate Holmes, February 7, 2018

Purchasing and implementing a digital asset management system can feel overwhelming. There are new concepts to learn, stakeholders to educate, budget to earn, and aggressive timelines to meet, all while there’s a lingering fear of what happens if we invest in process and system changes and end up in the same disorganized, convoluted place we are right now.

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Topics: DAM

Balsam Brands Increases Efficiency of Displaying Product Imagery on E-commerce Site

by Nate Holmes, January 25, 2018

To compensate for the lack of other senses, e-commerce shoppers make decisions based on compelling, detailed photography. It used to take Balsam Brands weeks, if not a month, to make product photography accessible. With the Widen Collective®, photography is available in a day.

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Topics: Customer Stories, DAM

Minnesota Vikings improve access and experience of delivering brand-critical imagery

by Nate Holmes, January 19, 2018

The Minnesota Vikings brand relies on powerful, quality imagery, generating thousands of photos every game. With their old digital asset management system, it could take up to three months to make those widely accessible. With the Widen Collective, those gameday images are available in 24 hours.

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Topics: Customer Stories, DAM

4 Ways DAM Can Inform Your Best-Ever Content Strategy

by Nate Holmes, December 22, 2017

Smart businesses of every kind know that they need a content strategy to succeed in the information-overloaded world of today. They need a guiding beacon, a grand vision that’ll steer the development, delivery, and management of their content. But where do you begin?

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Topics: DAM, Content Strategy

10 Articles That Will Help DAM Admins Succeed in 2018

by Nate Holmes, December 21, 2017

Looking at marketing trends for 2018, there’s going to be more content designed to fuel the buyer’s journey, creative to support more targeted ads, and content to support the digital world continuing to go hyperlocal. If you’re a DAM admin, those trends mean more content being managed in the DAM system.

So, we’ve selected 10 of our favorite posts from 2017 that will help you succeed in 2018.

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Topics: DAM

Your Auto-tagging Recipe for Success

by Jake Athey, December 15, 2017

Artificial intelligence, once the invention of science fiction, is quickly changing the status quo for entire industries and businesses, including the world of digital asset management. DAM users of today can now use image recognition technology to help relieve the burden of manually tagging their images. There are many auto-tagging integration options available to DAM vendors, but at Widen, we’ve approached things with our very own special spin.

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Topics: DAM, Integrations, Image recognition

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