It’s no secret that today’s brands run on imagery: logos, company photos, product imagery, social media assets, and so much more. Brands use this content to tell a unique, compelling story about their company’s mission, products, and services. Without these images, this story is a lot harder to tell. That’s why it’s critical to store all of these visual brand assets in a secure and easy-to-access location, but what does that look like?

Just as people have relied on physical libraries for centuries to access, organize, and manage physical content, digital libraries exist to do the same for digital content. Without a central source it becomes much harder to keep track of brand assets, putting teams at risk of wasting time, money, and resources to recreate or track down the content they need to use to tell their story. That’s where image management comes in.

Data is a hot topic; it’s easy to find resources on gathering, organizing, and using data, but putting that information to use is a different story. Real, practical, actionable data insights are a rare find. With more data available to us than ever before, how do you make sure you’re seeing the right data and using it to make the changes that count?

Our newly rebuilt Insights experience will help you shift your focus from organizing metrics and creating dashboards and instead, allow you to spend more time putting your findings into action. 

DAM administrators maintain and promote the global digital asset management (DAM) solution. They lead in areas of technical system maintenance, marketing global processes and procedures, communications, metadata creation and consistency, system training, and user support. Sounds like a lot? It is. But a DAM admin is key to effective and efficient digital operations. 

For a while now, there’s been a natural convergence of digital asset management (DAM) and product information management (PIM) in the market. PIM solutions have taken on DAM capabilities; DAM tools have taken on PIM capabilities. That capability sharing makes sense. 

When you consider the modern customer experience, rich media assets like images and videos, which are organized via DAM, and product information like descriptions and measurements, which are organized via PIM, are experienced together. Customers see both on a single page, but companies don't always manage them together behind the scenes. Naturally, Widen customers began managing product information as asset metadata in their DAM site, so many asked if we would build PIM capabilities in Widen DAM. So we did!

Every customer interaction is an opportunity to build customer loyalty. And brands that consistently deliver compelling, accurate, and relevant experiences are able to rise above their competition.

But this is no small feat! Even one misstep can put a brand’s reputation at risk.  

That’s why companies of all shapes and sizes need brand management to safeguard their identity and control their narrative.

Selecting a digital asset management (DAM) solution is like shopping for a new car. Not only are there scores of options to choose from, but the right fit depends on your unique needs.

Do you want four-wheel drive for winter driving? A third row of seats for the kids? Self-driving features powered by artificial intelligence (AI)? The ability to tow your boat to the lake house? The criteria and priorities are endless. 

The same is true with DAM software. There’s a wide range of vendors, each with unique functionality and service offerings. Fortunately, we’ve assembled a suite of tools and guides to simplify your selection process — and they’re all available in the Widen resource library. 

Your brand’s next big marketing campaign is on the horizon, and your team isn’t prepared at all. You still need to ideate the campaign vision, create all the assets, finalize the designs, and get approval from the necessary parties. The sheer amount of work yet to be done is paralyzing, and your team is really feeling the pressure. And worse, you know that as soon as you’ve finished this project, it will all start again with the next one.  Does this sound familiar?

While shopping online has been around for a while, the dynamics of e-commerce are changing. After all, one in four people across the globe now make purchases online — and this number is only growing.

According to statista, “In 2021, retail e-commerce sales amounted to approximately 4.9 trillion US dollars worldwide. This figure is forecast to grow by 50% over the next four years, reaching about 7.4 trillion dollars by 2025.” While this kind of rapid growth is exciting, it brings with it some challenges, too. It demands that companies scale along every part of the value chain, and marketing is no exception.

So how can marketers keep pace with these business trends? By relying on the same thing that their customers do: technology. Shoppers want to move fast with minimal friction along their buying journey. That’s where digital asset management (DAM) and product information management (PIM) software comes in. 

Let’s explore how DAM and PIM technology are helping e-commerce teams move faster to meet consumer needs. 

It takes a lot of work to implement and manage a digital asset management (DAM) system. From integrating your DAM platform with other technologies to organizing your product images, sell sheets, videos, branded graphics, and other assets. Getting the most out of your DAM solution requires maintenance and optimization – including creating a taxonomy that’s easy to navigate and evolve. 

In today’s modern workplace content creation is almost constant. New files like contracts, presentations, photography, and creative assets are being added daily, if not hourly.

When these files are created, inherently, so is their metadata — or data about data. Metadata can include things like the document’s name, date, file size, and creator. 

As a result, companies are awash with content and its related metadata. They need a system for keeping it all organized. That’s where metadata management comes in.