Go to a Major League Baseball game and you’ll be hard-pressed to make it out of there without a bag of peanuts (allergies permitting) and the familiar jingle of “Take Me Out to the Ballgame” playing through your head. Talk to any digital asset management (DAM) vendor and you may not get snacks and a catchy tune, but you will hear at least one member of the vendor team proclaim in a singsong voice that “no two DAM implementations are alike.” And it’s true.
Your organization’s structure, bandwidth, workflows, assets, and technologies will factor into your unique implementation experience and strategy. That said, there is one major characteristic all DAM system implementations share — and that is their importance in driving the long-term success of DAM within an organization. So given their monumental importance, how do you ensure your DAM implementation is a success?