<img src="https://d5nxst8fruw4z.cloudfront.net/atrk.gif?account=D6K+n1QolK10/9" style="display:none" height="1" width="1" alt="">

DAM to Support Sales | Josh Hafer on the Widen Implementation Podcast

by Nate Holmes, July 11, 2018

We’ve been able to provide people with materials, templated materials, that deliver on our brand equities on a much stronger basis than what we were doing earlier, where people were pulling things out of nowhere and putting them all together.” –– Josh Hafer, Heaven Hill Brands

Continue Reading

Topics: DAM, Widen Podcast, DAM Implementation

Prepare for Digital Asset Management Implementation With a Playbook

by Nate Holmes, July 2, 2018

Digital asset management (DAM) can be an intimidating subject.

The goal is clear. Help people find and use the digital assets they need. But the metadata, taxonomy, roles, permissions, and integrations to make that possible can give even the savviest teams hesitation. Then you factor in the unique organizational structures, workflows, technologies, and change management and it’s no surprise that some DAM programs stall.

Continue Reading

Topics: DAM, DAM Implementation

Lessons in DAM | Jeanne Duncan on the Widen Implementation Podcast

by Nate Holmes, June 8, 2018

“The company was growing at a really fast rate, and we knew we couldn’t keep up with doing things the way we’ve always done it,” — Jeanne Duncan, Masco Coatings Group

Digital asset management was new to Jeanne Duncan and her team at Masco Coatings Group. She’s worked at the manufacturing company for 19 years, and throughout most of that time, they had gotten by without a digital asset system. Their creative team relied on those who worked there for a long time and just knew where to find things. “The company was growing at a really fast rate, and we knew we couldn’t keep up with doing things the way we’ve always done it,” says Jeanne.

Continue Reading

Topics: DAM, Widen Podcast, DAM Implementation

DAM Saves the Day | Sheryl Connor on the Widen Implementation Podcast

by Nate Holmes, May 11, 2018

We looked at our workflow, and things that we were doing manually, we thought, ‘Okay, we can do that using the DAM.’" — Sheryl Connor, Exactech

Eight weeks before the Exactech national sales meeting, Sheryl Connor and her small team set out to implement their Widen Collective® digital asset management system. It’s the busiest time of year for their creative team, but they were inspired to launch the new system at the big event. Sheryl and the team decided to focus on their international customers and the product launch materials they needed for 2018 and got to work implementing the DAM system.

Continue Reading

Topics: DAM, Widen Podcast, DAM Implementation

Supporting Business Growth | Colleen Raccioppi on the Widen Implementation Podcast

by Nate Holmes, May 4, 2018

“Think about what's going to make it easy to manage on the admin part and what's going to make it easy for your users.” — Colleen Raccioppi

Exactech develops and produces innovative bone and joint restoration products that help surgeons worldwide make patients more mobile. They work with offices and distributors around the globe. To support their rapid growth without losing control over their content and brand, their leadership team tasked Colleen Raccioppi to find a better way to create, store, manage, and distribute assets internally, to investors, and to doctors.

Continue Reading

Topics: DAM, Widen Podcast, DAM Implementation

Maintenance Matters | Jason Kuhl on the Widen Implementation Podcast

by Nate Holmes, April 27, 2018

Maintenance is going to keep this thing [DAM system] clean and working for everyone.” – Jason Kuhl, Daktronics

There’s a good chance you see Daktronics products every day. Their products range from your local high school scoreboard to digital signage in Times Square and Piccadilly Circus. Working in multiple markets and business units, made storing files on a server a real headache.

Continue Reading

Topics: DAM, Widen Podcast, DAM Implementation

Start DAM Simple | Richard Carlson on the Widen Implementation Podcast

by Nate Holmes, April 17, 2018

“Some of the verbiage and nomenclature that I take for granted in my department doesn't make any sense for someone working in research and development, for example. So, really get a broad consensus and keep it simple. You can introduce complexity along the line if you need to, but it's only going to be harder to manage it first.” — Richard Carlson, Behr

Continue Reading

Topics: Widen Podcast, DAM Implementation

DAM for Lifestyle Products | Megan Peck on the Widen Implementation Podcast

by Nate Holmes, March 29, 2018

 

Somebody in the creative department uploading it [an asset] may tag it differently than somebody in sales. My job is to look at these things from a higher, 30,000-foot view and find out all these different ways to make these things accessible to people in different roles with different mindsets.” – Megan Peck, YETI

 

In episode four of the Widen Implementation podcast, host Bill Banham and guest Megan Peck chat about YETI’s adoption of digital asset management. As a manufacturer of outdoor lifestyle products, it’s important for YETI’s DAM system to support easy access to creative content but prevent use of unreleased products and photographs.

Continue Reading

Topics: DAM, Widen Podcast, DAM Implementation

Advancing Production with Digital Asset Management | Mike Michonski on the Widen Implementation Podcast

by Nate Holmes, March 16, 2018

I've learned that proper delegation will actually get you across the finish line a lot faster and a lot better than if you try to do it all yourself. – Mike Michonski

In episode three of the Widen Implementation podcast, Mike Michonski shares his experiences of rolling out and maintaining the Widen Collective®. Mike is a national production director at Total Traffic & Weather Network, the leading provider of traffic, transit, news, and weather information in the United States. TTWN plays part in the daily lives of more than 120 million people!

Continue Reading

Topics: Widen Podcast, DAM Implementation

Migrating From a Folder Based DAM System | Sandra De Biasi on the Widen Implementation Podcast

by Nate Holmes, March 9, 2018

Think about how you want people to search for assets. This will give [you] a better picture of how things should be set up. How your asset groups should be set up. How roles should be set up.” - Sandra De Biasi

In episode two of the Widen Implementation podcast, we hear from Sandra De Biasi of Varian Medical Systems. Sandra started with Varian Medical Systems as a contractor to evaluate and revamp their asset management. Their previous DAM system relied on folder structures which lead to people hunting and asking around for assets. Changing to a metadata driven system required a lot of upfront work but it has improved asset management for Varian.

Continue Reading

Topics: DAM, Widen Podcast, DAM Implementation

The Widen Blog

Where marketing and creative teams find actionable advice, practical resources, and success stories to flourish in a world connected by content.

Like what you're reading?

We can send you our best articles.

Research Report

2018 Widen Connectivity Report

Read this report and discover six golden findings about customer experience, artificial intelligence (AI), personalization, data analytics, and digital transformation.

Get the free report

 

Marketing Trends and Digital Asset Management

4 marketing trends to master using digital asset managment

This paper explores four 2018 marketing trends and how they align with digital asset management.

Get the paper

 

Workflow Workbook

This creative workflow workbook is intended to help you start the dialogue with your teams to figure out what’s going on with your current creative workflows and how your teams can start producing better work together.

Get workbook

Recent

Are you ready for a DAM solution of your own? Get Started