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DAM Pros Share Their Implementation Stories on the Widen Podcast

by Nate Holmes, February 9, 2021


Purchasing and implementing a digital asset management (DAM) system can feel overwhelming. There are new concepts to learn, stakeholders to educate, and aggressive timelines to meet. There might even be concerns that this investment won’t improve workflows as anticipated.  

If you have similar thoughts and feelings, you aren’t alone. Many of our customers felt anxious about the launch of their Widen Collective® site. But with the help of the Widen’s Implementation team, they have replaced these worries with DAM success stories. We've captured their experiences in our DAM implementation series on the Widen podcast, designed for anyone who is thinking about, preparing for, or working through a DAM implementation. 

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Topics: DAM, Widen Podcast

Optimizing DAM Processes for Global Teams

by Molly Hamm, January 15, 2021

Like an orchestra conductor, a brand manager coordinates many individual efforts into a unified, engaging, and memorable experience. This is especially true for global companies, where regional marketing content must align with the company's brand identity and accommodate local languages, tastes, and cultural norms. 

If you are a digital asset management (DAM) administrator at an international company, you know this can be a complex and dynamic challenge! Let’s look at some configurations and features in the Widen Collective® that can help you manage multilingual content, enhance collaboration across regions, and ultimately create a cohesive brand experience. 

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Topics: DAM

Why DAM is Critical to Global Organizations

by Courtney Roe, January 7, 2021


Getting the right content to the right people at the right time is challenging, especially when you need to meet the unique needs of audiences and teams across the globe. You must create compelling, on-brand content with consistent messaging, while flexing to accommodate different language, regional, and cultural demands. 

But, have no fear — DAM is here! In this article we’ll explore how a digital asset management (DAM) solution, specifically the Widen Collective®, helps global organizations like yours rise above the content chaos to deliver meaningful and powerful digital experiences. Let’s dive in.


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Topics: DAM

How DAM Can Benefit Your Nonprofit

by Molly Hamm, December 7, 2020


Nonprofit organizations in the service sector advance causes that make our world a better place. But because they often do so with limited resources, spending decisions are made with thoughtful consideration. After all, every dollar, pound, or euro spent helps a person in need!

Investments in new technology often have a significant impact on nonprofit budgets. But the right solution can create operational efficiencies that extend the reach and impact of an organization's work — and offset the initial cost. Let’s look at how Widen customers are using our digital asset management (DAM) system, the Widen Collective®, to do just that.

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Topics: Customer Stories, DAM

Words of Wisdom for a Successful DAM Implementation

by Serai Schueller, November 30, 2020



Implementing a DAM system can feel like a big undertaking. For many organizations, this process is uncharted territory! But have no fear. Many others have been in your shoes, wrestling with the complexity of it all, and lived to tell their stories. In fact, they have some pretty sound advice. Check out what these nine implementation survivors have to say about the key to a successful DAM implementation.

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Topics: DAM, DAM Implementation

Five Ways DAM and Project Management Tools Can Help Your Teams Meet Deadlines

by Nate Holmes, November 25, 2020


If you’re looking for tools to help your teams meet their deadlines, you’re not alone. Marketing departments manage numerous projects and campaigns simultaneously, and keeping them all on schedule is a huge challenge. Teams are so used to being behind on deadlines that it’s often considered normal to miss them. This puts stress on your teams, and the quality of work can suffer.

So what do you do? Here are five things you can do with your project management and digital asset management (DAM) software to help your teams hit their deadlines more often. 

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Topics: DAM, Workflow

How to Collect, Organize, and Edit Metadata

by Molly Hamm, November 3, 2020

 

It’s impossible to overstate the importance of search tools in our digital world. With endless content across e-commerce marketplaces, digital databases, and software platforms, search functionality helps us find the information we need. When it comes to digital asset management (DAM) solutions, search allows users to quickly and easily locate the exact file they want among thousands — or even hundreds of thousands — of assets. 

But here’s the thing: searching in a DAM system only works if content is tagged with metadata. And developing quality metadata is a time-intensive undertaking that’s both an art and a science. If you’re feeling overwhelmed about metadata creation and management, this article is here to help. We’ll discuss what you need to know about collecting, organizing, and editing metadata to power your search tools and set your DAM site up for success.

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Topics: DAM

The Four Stops You Need to Plot on Your DAM Site Audit Roadmap

by Courtney Roe, October 27, 2020


Call it what you will, a site audit, an assessment, a snapshot, an overview. Any way you look at it, you need to know the current state of your DAM system before you can get it where it needs to go. And while the path might not always look the same, there are four important stops everyone should plan to make along the way: analytics, users, aesthetics, and governance.

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Topics: DAM

Improve the Health of Your Metadata with Controlled Vocabularies

by Nate Holmes, October 19, 2020

Metadata is the lifeblood of your digital asset management (DAM) platform. With hundreds or thousands of visual assets pumping through your DAM system, you need healthy metadata that’s accurate, organized, and relevant to how users search. Otherwise, folks will be hard-pressed to efficiently and effectively find the digital assets they need.

In this post, we’ll discuss how controlled vocabulary lists (CVLs) can improve your metadata. Plus, we’ll walk through a quick exercise to show you how to turn your existing metadata into hard-working CVLs.

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Topics: DAM

Types of Digital Asset Management Systems

by Molly Hamm, October 12, 2020


Digital asset management (DAM) software has been helping marketing teams organize their content for decades. This technology first emerged in the 1990s to help print and publishing companies manage their photos and videos, and has since evolved to be an essential platform in marketing technology (martech) ecosystems.  

Today’s DAM marketplace is packed with vendors offering similar features and functionality across these 10 core characteristics. But not all systems are equal, as many have unique offerings that support specific workflows or business goals. So let’s take a look at some areas of technical or operational focus that often differentiate one DAM platform from another.

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Topics: DAM

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