Shopping online has its advantages. You can browse 24/7. You can quickly compare prices. You can avoid crowds during a pandemic. But all of these conveniences come with a big sacrifice – direct experience with the product before purchasing it.
To make up for this lack of product interaction, brands must use content to convey its value. Detailed photographs, short-form videos, descriptions, and specifications shape the shopper’s perception of the product. And when all of this content is combined, the product becomes information.
Managing all of this content for an entire product inventory is no small task. Let’s take a closer look at some of the common e-commerce content challenges that businesses face.