What is omnichannel retailing?
Omnichannel retailing refers to the use of various sales channels (physical and digital storefronts) to create a unified, seamless brand experience for consumers on any platform, at any time. When done effectively, users should be able to move freely from one channel to the next, building a relationship that improves the overall buying experience and encourages brand loyalty.
Most businesses today use multiple platforms and channels for sales. Brands are spread across websites, social media, print catalogs, and brick and mortar stores. Since sales on various channels can essentially act independently of one another, if they aren’t set up properly they can create a disjointed or inconsistent experience for the consumer.