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Omnichannel Retail Trends for 2021

by Nate Holmes, January 18, 2021


What is omnichannel retailing?

Omnichannel retailing refers to the use of various sales channels (physical and digital storefronts) to create a unified, seamless brand experience for consumers on any platform, at any time. When done effectively, users should be able to move freely from one channel to the next, building a relationship that improves the overall buying experience and encourages brand loyalty. 

Most businesses today use multiple platforms and channels for sales. Brands are spread across websites, social media, print catalogs, and brick and mortar stores. Since sales on various channels can essentially act independently of one another, if they aren’t set up properly they can create a disjointed or inconsistent experience for the consumer.

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Topics: e-commerce

8 Essential E-commerce Tools for Growing Your Business

by Nate Holmes, August 24, 2020

The steady growth in e-commerce sales over the past three decades has been significantly accelerated by the coronavirus crisis. Research from McKinsey found that since COVID-19, there's been a 15-30% increase in consumers who make purchases online, suggesting that digital shopping is here to stay.

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Topics: e-commerce

Why Your Business Needs PIM for E-commerce

by Nate Holmes, August 3, 2020

In today’s digital landscape, staying ahead of the curve is more important than ever as brands vie for profitability in a crowded, competitive online marketplace. Finding an effective approach to managing product information is critical...it allows you to be confident that your product data is complete, consistent, and up-to-date at every stage of the process.

A product information management (PIM) system can help you manage data associated with your product lines. PIM e-commerce solutions offer significant benefits that can promote higher profitability in today's fiercely cutthroat consumer and B2B markets.

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Topics: PIM, e-commerce

Managing Product Attributes: A Guide

by Nate Holmes, July 13, 2020

My dog Rosie may only weigh 18 pounds but she is a power chewer. So when I search for dog toys online, you bet I rely on product information to find ones that can withstand the crushing strength of her little puppy jaws.

Understanding what information your shoppers need to shop and purchase online is critical.

Read on, as we discuss the basics of developing and communicating the attributes of your products in the marketing field, including a definition of these attributes, their importance, and best practices for attribute management.

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Topics: PIM, e-commerce

The Most Common Content Challenges of E-commerce

by Nate Holmes, July 6, 2020

Shopping online has its advantages. You can browse 24/7. You can quickly compare prices. You can avoid crowds during a pandemic. But all of these conveniences come with a big sacrifice – direct experience with the product before purchasing it.

To make up for this lack of product interaction, brands must use content to convey its value. Detailed photographs, short-form videos, descriptions, and specifications shape the shopper’s perception of the product. And when all of this content is combined, the product becomes information.

Managing all of this content for an entire product inventory is no small task. Let’s take a closer look at some of the common e-commerce content challenges that businesses face.

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Topics: PIM, e-commerce

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Gartner PIM Report

Market Guide for Product Information Management Solutions 2020

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Gartner research helps leaders evaluate solution benefits and technology choices.

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Forrester DAM and PIM Report

DAM And PIM Are The Power Couple For Your Content Strategy

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Forrester research explores how an integrated DAM+PIM approach can improve omnichannel commerce

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DAM+PIM: Creating Highly Compatible and Quality Customer Experiences

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