Your content influences how customers find, choose, buy, and use your products. Sales channels and regions need product assets and attributes to represent your products across in-store displays, sales conversations, email promotions, and websites. So it’s essential to have a way to give your teams, partners, and customers accurate, frictionless access to this information. 

At Widen, we know that consumers expect accurate, coordinated, and compelling product content across every channel and touchpoint. And our customers agree:

Being organized is important because the retailers have spoken: strong product assets are no longer a luxury, they are an expectation.

Martin Hill, Director of Digital Sales at PRADCO Outdoor Brands

But bringing a unified and compelling experience to life is a complicated endeavor — especially as e-commerce continues to expand. It requires a clear strategy, cross-team collaboration…and the right technology. 

In our new guide, How to Prepare for Product Launches with DAM, we outline how Widen, our digital asset management (DAM) and product information management (PIM) solution, can help teams scale their product content workflows to keep pace with digital business — and accelerate time to market.