Building trust is tricky. And as the saying goes, trust is hard to earn but easy to lose. So what does that have to do with digital asset management (DAM)? A lot!

Each year, the Widen Summit focuses on concepts that are key to DAM success. 

In 2017, we honed in on what it takes to set better goals. Expanding on that in 2018, we learned how to tackle those goals using a strong strategy framework. This year though, we took a step back to realize that in order for people to believe in your goals and strategy, you need to first earn their trust. And this theme carried throughout our three days together — taking center stage in workshops, sessions, and keynotes. 

While the Widen Summit is much more than presentations, we’ve got a stellar lineup of speakers. Widen customers and employees will be sharing their expertise on a wide range of subjects including connecting DAM and business strategy, metadata, user experience, analytics, brand identity, video management, and more!

The Widen Summit is the largest annual gathering of members of the Widen community, with three days packed full of learning, professional development, and fun. This year is all about creating the moment, because great brand experiences don’t just happen. They require planning, strategy, coordination, and execution.

Whether 2018 will be your first Summit or your seventh, here are 18 reasons why you should attend!

Attending, participating, and hosting live events is one of the best ways to connect to our customers and other industry professionals. We learn a lot by getting out and experiencing different cities, and know that you do, too! That’s why we’re hitting the ground running with a 2018 event plan that includes 11 industry conferences, six Widen Workshops, and more.

We can all think of a million reasons not to attend a conference. It’s time away from your regular tasks, it costs money to travel, and you’re never sure if the conference will really be worth it. Am I right?

Well, it’s time to stop making excuses because this is no ordinary conference. And we’ve got five reasons why that you can take to your boss to prove it!

Widen Summit attendees will arrive in October with a range of roles, knowledge levels, and expectations. No matter what individual goals may be, the collective goal is that each and every one of you will go back to your place of employment with actionable plans and new strategies. Plan to take your Widen Collective site and your working process around it to the next level at this year’s Summit.

When it comes to learning styles, each of us have preferred methods of instruction. One size doesn’t fit all when it comes to how we understand things, enrich ourselves, and grow professionally. The experience you have at the Widen Summit is aimed to prepare, teach, and equip you with the latest and greatest in DAM and beyond. In addition to the experience, we have some great offerings outside of this year’s 16 breakout sessions. (Pssst. Stay tuned for more on the breakout session lineup in next month’s Summit blog!)

Register your team to attend the Summit

People. Priority. Process. Three big topics of discussion for digital marketing teams everywhere and the core of all presentations at this year’s Henry Stewart DAM Europe 2017 conference.

Widen was a sponsor of #DAMEU a couple of weeks ago. It was fun to see the familiar faces of DAM veterans like David Lipsey, John Horodyski, and Theresa Regli overseas, and downright awesome to be in London.

Learn from the most powerful group of people in the whole DAM world — you, the DAM practitioners. Each of you brings a unique background and skillset to the Widen DAMster community. At this year’s Widen Summit, you’ll hear about others’ DAM problems and successes as you explore new ways to use DAM to address your organizational challenges.

Technology is the future, right? Sure, technology tools are amazing! They help you achieve more than you could on your own. They keep you organized, save time, and keep your business competitive. But what about the people behind the tools?