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Who is excited about ContentTECH tomorrow?

by Widen Marketing, February 23, 2016

We’re looking forward to ContentTECH and we think you should be to because marketers need technology to help them create, publish, and share great content. ContentTECH is a free, one-day, virtual event happening tomorrow from 10am EST - 4pm EST.  It’s run by the Content Marketing Institute, one of the major players on the content marketing scene.

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Topics: Events, Content, Marketing

Widen infographic wins Killer Content Award

by Widen Marketing, February 10, 2016


 Next week, two members of our marketing team are headed to the B2B Content2Conversion Conference in Scottsdale, Arizona. While we always encourage the team to learn and expand their skill set, this conference is particularly exciting because Mary Turner, a graphic designer at Widen, is accepting a Killer Content Award for the infographic “How to effectively use visual storytelling for your brand.”

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Topics: Events, Culture & Company, Creative, Content

Coming to a city near you: Widen Customer Regional Workshops

by Melanie Olsen, January 26, 2016

We value our customers more than anything and in order to provide them with the best experience possible, we have decided to host regional workshops in three cities across the United States to help our customers to connect, learn, and have some fun!

In 2016, Widen customer regional workshops are being scheduled in New York City, Chicago, and Los Angeles.

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Topics: Events, Featured

Lessons learned at the 7th annual AMA Marketing Conference in Madison, Wisconsin

by Widen Marketing, March 16, 2015

I never tire of attending marketing events. There’s always some perspective shared that I haven’t yet considered, great people to network with, and new ideas for our company’s annual conference, the Widen Summit. The 7th annual AMA Marketing Conference in Madison was no exception. 

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Topics: Events

Boost creative capabilities with Widen digital asset management

by Widen Marketing, November 13, 2014

We are hosting the second webinar in the #WidenSummit Wednesday Webinar series next week on Wednesday, November 19 at 12pm CT.  Register now for the session on “Powering Creative Operations” to learn how you can use digital asset management software in the creative workflow.

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Topics: Events, Widen Summit

The intangible value of the Widen User Summit

by Widen Marketing, October 22, 2014

So far, most of the User Summit coverage has been about the learning sessions. A lot of great information was shared, and attendees picked up tips how to make best use of the Media Collective.

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Topics: Events, Widen Summit

Go mobile with the Media Collective app

by Widen Marketing, October 15, 2014

Here’s a scary fact: more people have mobile phones than toothbrushes. Jake Athey and Craig Squire started off their mid-morning User Summit presentation on “Going Mobile” with that thought, but don’t worry, it got better.

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Topics: Events, Widen Summit

Let creatives be creative: DAM integrations for efficiency

by Widen Marketing, October 15, 2014

Following breakfast and a morning welcome from Widen CEO Matthew Gonnering the Widen User Summit returned to info sessions aimed at helping participants make the most of the Media Collective.

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Topics: Events, Widen Summit

Widen Helps Funk Out Cancer!

by Widen Marketing, November 21, 2013

According to Merriam-Webster, the term "funk" probably originated ultimately from the French word funquer (Picard dialect) which means "to give off smoke." On October 19th, Widen Enterprises presented “FUNK OUT CANCER,” a concert and silent auction in the memory of Kate Gates Falaschi (wife of Widen’s Customer Marketing Manager Al Falaschi)...and it was definitely smokin’. 
The event was held at the Barrymore Theatre in Madison, WI and featured music from Youngblood Brass Band, Mama Digdowns Brass Band, and Phat Phunktion, which is Al’s band. The evening also hosted a silent auction with over 50 items. All funds generated from the silent auction, ticket sales, and corporate sponsors were earmarked for the University of Wisconsin Carbone Cancer Center where Kate was treated. 
“It is one of the coolest events I have ever been a part of,” stated Libby Maurer, a Widen project manager that helped plan the event. “The collective energy of hundreds of people pulling in the same direction for a fantastic cause is indescribable.”
“It’s hard not to set expectations when planning an event like this, both in terms of the entertainment, and in the amount we’d like to donate,” said Al Falaschi. “I’m happy to say that my expectations were exceeded in every way.” 
In total, Widen will be presenting a check for $41,296.00 to the University of Wisconsin Carbone Cancer Center to be used specifically for cancer research. Including the $33,000 donation from  the previous Funk Out Cancer event, Widen’s two year total exceeds $74,000 donated to cancer research.
We’d also like to thank the sponsors that made it possible:
Clear Channel Madison, Ron and Jennifer Skoronski, Hacienda Tres Rios Resort, Badger Max, M3 Insurance, Hollister, Exact Sciences, Ross Simons, Baker Tilly, Suttle Straus, Tri-North, La-Z-Boy, Mason Companies, Monkey Bar Gym, and the Oshkosh Invitational Golf Tournament. 
Check out the Smartimage photo gallery with shots from the event.
For more information, visit
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Topics: Events, Culture & Company

Digital Asset Management for Agencies Webinar: The complete transcript featuring experiences, tips and advice from Leo Burnett and MEplusYOU

by Widen Marketing, March 25, 2013

We hosted a fantastic webinar last week titled  “Using Digital Asset Management to Give Creative Agencies a Competitive Edge”, which featured experiences, tips and advice from Frank Chagoya of Leo Burnett and Jake Lambert of MEplusYOU. You can read more background info in this earlier post.

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Topics: Events, Customer Stories

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