These days, you can do some pretty impressive things with content. However, you’re not the only one using content to win the attention and mindshare of audiences. Thanks to the success that content marketing has seen over the years, there’s a lot (and we mean a lot) of competition out there. For example, there are over 4.2 million blogs written each day. Pair that with the nearly 1.8 billion websites out there — and you have a lot of content to contend with.   

To break through the noise, you need to add some horsepower to your content marketing efforts by incorporating visual content. To help you do this effectively, it’s important to know the what, why, and how behind it.

A Google search for “digital asset management” will give you hundreds of vendors. Where do you start? Which vendor has what you need? What makes Widen different than other software solution providers? Why should I choose Widen? Our advisors field these questions every day, and our marketing team wanted to help answer them too. So, we embarked on a journey to capture the Widen Experience:

Your brand is a living, breathing, evolving thing. It delivers a promise and, as such, it has equity. It’s also one of the only true differentiators your company has, so don’t let it fragment into a bunch of different stories when a digital asset management (DAM) solution can keep it all together.

Keys to bring digital asset management into your content marketing process for the experience era.

In a recent discussion with one of our clients, Brooks Sports, we were talking about how Brooks utilizes content marketing to connect with people across the globe. There's an incredible connection between content marketing, digital asset management, and the “experience era” that we currently live in.

A powerful “content strategy” has become the bullseye of modern marketing, but too often, marketers miss their target.

We might have the sharpest arrows (content), but without the right bow, it’s hard to aim. Digital asset management (DAM) is the bow that allows you to launch content with precision -- and nail your content strategy.