These days, you can do some pretty impressive things with content. However, you’re not the only one using content to win the attention and mindshare of consumers. Thanks to the success that content marketing has seen over the years, there’s a lot (and we mean a lot) of competition out there.

To break through the noise, you need to add some horsepower to your content marketing efforts by incorporating visual content. But, to do this effectively, you need to understand what visual content marketing is and how to create a winning strategy. 

If you’re like many organizations these days, you may be on the hunt for ways to improve and streamline how you curate and promote assets so they better support your marketing stories.

This solution needs to be easy, efficient — and dare we say fun to use (it actually can be fun!).

If this sounds like you, then you might be interested in our Portals app.In this article, we’ll talk about what Portals is and what it does. We’ll also share lots of best practices and design tips to help you get the most out of your Brand Portals.

Digital asset management can get messy. Even with the right training and technology, the volume of assets and new users may exceed your bandwidth allocated to digital asset management. That’s why it’s important to take a step back and review your DAM system. We’ve created a checklist to help you understand how much of a priority your DAM cleanup should be and some options for next steps.

Customers, partners, friends, and colleagues, thank you for making 2016 another DAM good year! It’s community that fuels the Widen Experience, our vision for delivering marketing and content technology. We thank you for supporting that vision.

Just what is the Widen Experience? Watch our story for a little awakening.

For our year in review, we’d like to share some highlights from 2016 and then give you a preview of our plans for 2017.

A Google search for “digital asset management” will give you hundreds of vendors. Where do you start? Which vendor has what you need? What makes Widen different than other software solution providers? Why should I choose Widen? Our advisors field these questions every day, and our marketing team wanted to help answer them too. So, we embarked on a journey to capture the Widen Experience:

Your brand is a living, breathing, evolving thing. It delivers a promise and, as such, it has equity. It’s also one of the only true differentiators your company has, so don’t let it fragment into a bunch of different stories when a digital asset management (DAM) solution can keep it all together.

Words like the ones you're reading now have been the voice of marketers since marketing began. Marketers treat words in all their variations — clever phrases, slogans, jingles, catchwords — as the tools of their trade. Their assets. The how's and why's of using them to effectively convey a message has occupied creative people and marketing mavens throughout the years. Today though, thanks largely to the maturation of the Web, visual content has become the marketer's newest asset. Visual content marketing is being used to convey messages more effectively than words alone can do.

Thank you customers. The crowd has spoken!

Widen is honored to have been named a “Leader” in the G2 Crowd Grid℠ for Digital Asset Management | Spring 2016 report. Widen Media Collective and 20 other DAM vendors were ranked by customer satisfaction (based on user reviews) and market presence (based on market share, vendor size, and social impact). This was the first G2 Crowd report in which any DAM vendors earned the title “Leader.”

Have you ever sat down to think about the brands you love and rely on in your personal and professional life? What is it that makes you so loyal to them? Whether it’s a unique service, product offering or functionality, we bet at least one major benefit stands out. And in some cases, when a brand is truly compelling, it might be hard to imagine your life without it.