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The Essential Guide to Visual Content Marketing

by Serai Schueller, September 10, 2020


These days, you can do some pretty impressive things with content. However, you’re not the only one using content to win the attention and mindshare of audiences. Thanks to the success that content marketing has seen over the years, there’s a lot (and we mean a lot) of competition out there. For example, there are over 4.2 million blogs written each day. Pair that with the nearly 1.8 billion websites out there — and you have a lot of content to contend with.   

To break through the noise, you need to add some horsepower to your content marketing efforts by incorporating visual content. To help you do this effectively, it’s important to know the what, why, and how behind it.

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Topics: Featured, Content, Marketing, DAM

How DAM Will Impact the Future of Digital Marketing

by Jake Athey, January 16, 2019

 
The world of marketing is moving at lightning speed. In just a short time, brands have embraced big data, personalization, and customer experience. The adage about serving the right content, to the right person, at the right time, on the right channel is no longer exceptional. Fast forward five years and online marketing will evolve into a largely immersive experience powered by visual, audio, and tactile content. Consumers will inevitably “live” marketing, rather than be “targets” of it.
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Topics: Featured, Marketing, DAM

Is it time for some digital asset management clean up?

by Brooke Emley, March 27, 2017

Digital asset management can get messy. Even with the right training and technology, the volume of assets and new users may exceed your bandwidth allocated to digital asset management. That’s why it’s important to take a step back and review your DAM system. We’ve created a checklist to help you understand how much of a priority your DAM cleanup should be and some options for next steps.

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Topics: Featured, DAM

Widen’s 2016 year in review

by Jake Athey, December 27, 2016

Customers, partners, friends, and colleagues, thank you for making 2016 another DAM good year! It’s community that fuels the Widen Experience, our vision for delivering marketing and content technology. We thank you for supporting that vision.

Just what is the Widen Experience? Watch our story for a little awakening.

For our year in review, we’d like to share some highlights from 2016 and then give you a preview of our plans for 2017.

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Topics: Culture & Company, Featured

What is “The Widen Experience?”

by Al Falaschi, December 15, 2016

A Google search for “digital asset management” will give you hundreds of vendors. Where do you start? Which vendor has what you need? What makes Widen different than other software solution providers? Why should I choose Widen? Our advisors field these questions every day, and our marketing team wanted to help answer them too. So, we embarked on a journey to capture the Widen Experience:

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Topics: Culture & Company, Featured

10 easy ways to brand your Widen Collective DAM system

by Widen Marketing, August 16, 2016

Your brand is a living, breathing, evolving thing. It delivers a promise and, as such, it has equity. It’s also one of the only true differentiators your company has, so don’t let it fragment into a bunch of different stories when a digital asset management (DAM) solution can keep it all together.

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Topics: Featured, Marketing

Coming to a city near you: Widen Customer Regional Workshops

by Melanie Olsen, January 26, 2016

We value our customers more than anything and in order to provide them with the best experience possible, we have decided to host regional workshops in three cities across the United States to help our customers to connect, learn, and have some fun!

In 2016, Widen customer regional workshops are being scheduled in New York City, Chicago, and Los Angeles.

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Topics: Events, Featured

10 Thought-provoking posts from 2015

by Jake Athey, December 31, 2015

From content marketers to creatives, photographers to librarians, marketing interns to CMOs, we've gathered numerous ideas and learned ways that you connect your marketing content to build your brand. What follows are our top 10 favorite articles from this year, as shared in the order they were published by marketing, technology and leadership influences and authors everywhere.

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Topics: Featured

Content Marketing, DAM and the Experience Era

by Jake Athey, December 11, 2015

Keys to bring digital asset management into your content marketing process for the experience era.

In a recent discussion with one of our clients, Amy Clerget of Brooks Sports, we were talking about how Amy’s team utilizes content marketing to connect with people across the globe. What Amy spoke of crystalized the connection between content marketing, digital asset management and the “Experience Era” that we currently live in.

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Topics: Customer Stories, Featured, Marketing

Transforming Marketing with a DAM System | Brooks Sports | Widen

by Jake Athey, December 9, 2015

Do your marketing efforts "Run Happy?"

At October’s C3 Conductor event in New York, I had the pleasure of co-presenting with Amy Clerget, the project manager at Brooks Sports. Amy shared the story of how Brooks Sports transformed their marketing efforts when they implemented a digital asset management (DAM) system.

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Topics: Customer Stories, Featured, Marketing

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Where marketing and creative teams find actionable advice, practical resources, and success stories to flourish in a world connected by content.

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