The world of marketing is moving at lightning speed. In just a short time, brands embraced big data, personalization, and customer experience as must-haves in their marketing mix. The adage about serving the right content, to the right person, at the right time, on the right channel, is no longer exceptional — it’s expected.
Fast forward five years from now and online marketing will evolve into a largely immersive experience powered by mixed media — including augmented reality (AR) and virtual reality (VR) experiences — and immersive channels like 3D installations. Consumers will inevitably “live” marketing, rather than be “targets” of it.
And, just as it has in the past, digital asset management (DAM) and product information management (PIM) technologies will continue to facilitate and move digital marketing forward. But before we get into that, let’s talk about the trend every marketer should have on their radar — immersive omnichannel marketing and how it’ll change the future of storytelling.