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The Essential Guide to Visual Content Marketing

by Serai Schueller, September 10, 2020


These days, you can do some pretty impressive things with content. However, you’re not the only one using content to win the attention and mindshare of audiences. Thanks to the success that content marketing has seen over the years, there’s a lot (and we mean a lot) of competition out there. For example, there are over 4.2 million blogs written each day. Pair that with the nearly 1.8 billion websites out there — and you have a lot of content to contend with.   

To break through the noise, you need to add some horsepower to your content marketing efforts by incorporating visual content. To help you do this effectively, it’s important to know the what, why, and how behind it.

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Topics: Featured, Content, Marketing, DAM

How DAM Will Impact the Future of Digital Marketing

by Jake Athey, January 16, 2019

 
The world of marketing is moving at lightning speed. In just a short time, brands have embraced big data, personalization, and customer experience. The adage about serving the right content, to the right person, at the right time, on the right channel is no longer exceptional. Fast forward five years and online marketing will evolve into a largely immersive experience powered by visual, audio, and tactile content. Consumers will inevitably “live” marketing, rather than be “targets” of it.
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Topics: Featured, Marketing, DAM

What is “The Widen Experience?”

by Al Falaschi, December 15, 2016

A Google search for “digital asset management” will give you hundreds of vendors. Where do you start? Which vendor has what you need? What makes Widen different than other software solution providers? Why should I choose Widen? Our advisors field these questions every day, and our marketing team wanted to help answer them too. So, we embarked on a journey to capture the Widen Experience:

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Topics: Culture & Company, Featured

10 easy ways to brand your Widen Collective DAM system

by Widen Marketing, August 16, 2016

Your brand is a living, breathing, evolving thing. It delivers a promise and, as such, it has equity. It’s also one of the only true differentiators your company has, so don’t let it fragment into a bunch of different stories when a digital asset management (DAM) solution can keep it all together.

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Topics: Featured, Marketing

Content Marketing, DAM and the Experience Era

by Jake Athey, December 11, 2015

Keys to bring digital asset management into your content marketing process for the experience era.

In a recent discussion with one of our clients, Brooks Sports, we were talking about how Brooks utilizes content marketing to connect with people across the globe. There's an incredible connection between content marketing, digital asset management, and the “experience era” that we currently live in.

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Topics: Customer Stories, Featured, Marketing

The Content Activation Model: How to hit the DAM bullseye with your content strategy

by Jake Athey, October 30, 2015

A powerful “content strategy” has become the bullseye of modern marketing, but too often, marketers miss their target.

We might have the sharpest arrows (content), but without the right bow, it’s hard to aim. Digital asset management (DAM) is the bow that allows you to launch content with precision -- and nail your content strategy.

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Topics: Featured, Content, Marketing

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Where marketing and creative teams find actionable advice, practical resources, and success stories to flourish in a world connected by content.

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Market Guide for Product Information Management Solutions 2020

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Forrester DAM and PIM Report

DAM And PIM Are The Power Couple For Your Content Strategy

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Forrester research explores how an integrated DAM+PIM approach can improve omnichannel commerce

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DAM+PIM: Creating Highly Compatible and Quality Customer Experiences

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