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How DAM Will Impact the Future of Digital Marketing

by Jake Athey, August 18, 2021

 

The world of marketing is moving at lightning speed. In just a short time, brands embraced big data, personalization, and customer experience as must-haves in their marketing mix. The adage about serving the right content, to the right person, at the right time, on the right channel, is no longer exceptional — it’s expected. 

Fast forward five years from now and online marketing will evolve into a largely immersive experience powered by mixed media — including augmented reality (AR) and virtual reality (VR) experiences — and immersive channels like 3D installations. Consumers will inevitably “live” marketing, rather than be “targets” of it.

And, just as it has in the past, digital asset management (DAM) and product information management (PIM) technologies will continue to facilitate and move digital marketing forward. But before we get into that, let’s talk about the trend every marketer should have on their radar — immersive omnichannel marketing and how it’ll change the future of storytelling.

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Topics: Featured, Marketing, DAM

The Role of Product Information in Driving Audience Connections That Count

by Serai Schueller, May 10, 2021


The e-commerce space is overflowing with revenue potential for brands, but that’s no surprise. Online shopping has been on the rise for quite some time, affording brands with what’s projected to be a $5.4 trillion opportunity in 2022. But just because there’s opportunity, doesn’t mean every brand will find success on the digital shelf. 

In our 2021 Widen Connectivity Report, we explore the role of product information in helping brands achieve e-commerce success. We learn that while every brand is different, there are best practices that brands must follow in order to get the most out of their product information, strengthen audience connections, and ultimately deliver customer experiences that count. 

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Topics: Featured, Content, e-commerce

The Essential Guide to Visual Content Marketing

by Serai Schueller, March 30, 2021


These days, you can do some pretty impressive things with content. However, you’re not the only one using content to win the attention and mindshare of audiences. Thanks to the success that content marketing has seen over the years, there’s a lot (and we mean a lot) of competition out there. For example, there are over 4.2 million blogs written each day. Pair that with the nearly 1.8 billion websites out there — and you have a lot of content to contend with.   

To break through the noise, you need to add some horsepower to your content marketing efforts by incorporating visual content. To help you do this effectively, it’s important to know the what, why, and how behind it.

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Topics: Featured, Content, Marketing, DAM

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2021 Widen Connectivity Report

2021 Widen Connectivity Report, Connecting the dots between marketing, information, and customer experience

Learn how leading brands use product information to deepen audience connections and excel in the digital space.

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Enrich Customer Experiences With Product Content

A Forrester Consulting study: Enrich Customer Experiences With Product Content

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Gartner research helps leaders evaluate solution benefits and technology choices.

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DAM+PIM for customer experience

DAM+PIM: Creating Highly Compatible and Quality Customer Experiences

Learn how DAM and PIM technologies work together to create meaningful conversations with customers, and anchor customer experience success.

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