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Using Image Recognition Software to Streamline Your DAM Workflows

by Jake Athey, July 15, 2021


Not too long ago, artificial intelligence (AI) was just a concept from science fiction movies. But today, AI is changing the status quo of entire industries — including marketing technology (martech). When it comes to digital asset management (DAM), image recognition software has a valuable and growing role in metadata creation by automatically tagging assets during the upload process.

Let’s take a look at how image recognition software works and the efficiencies it can bring to DAM workflows.

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Topics: DAM, Integrations, Image recognition

Image Recognition and the Widen Collective®

by Nate Holmes, July 14, 2021


The use of machine learning and artificial intelligence (AI) is evolving in the digital asset management (DAM) community, and rightfully so. AI-powered tools support metadata creation, a time-consuming process that’s often one of the biggest pain points for DAM software administrators and users.

This is why these tools are no longer merely a nice-to-have. As digital libraries expand and AI becomes more sophisticated, image recognition and auto-tagging tools have become a must-have for any enterprise DAM solution. 

The adoption of AI tools in the Widen Collective® has kept pace with this evolution, and as with any other software developments within our platform, we’ve gathered customer feedback around the functionality to ensure the capabilities meet their needs.

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Topics: MarTech, Integrations, Image recognition

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