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How to Map Your Marketing Technology

by Nate Holmes, July 12, 2018

“Everything’s fast now and it’s totally unreasonable,” says comedian John Mulaney. “The world is run by computers. The world is run by robots. And sometimes they ask us if we’re a robot just because we’re trying to log in and look at our own stuff!”

Marketing teams face the opportunities (and temptations) of more channels, more content, and more technology. And thinking about how it all works together to deliver a consistent, effective customer experience can lead to more headaches.

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Topics: Marketing, MarTech, Integrations

Widen and TINT Launch Integration for Sourcing and Repurposing User-generated Content

by Jake Athey, July 10, 2018

Integration enables marketing teams to ingest user-generated content from TINT into the Widen Collective® with metadata and image rights

We’re thrilled to announce our integration with the social display platform TINT. Mutual customers can now ingest user-generated content (UGC) from social media via TINT directly into the Widen Collective with all the metadata, including image rights. The integration enables brands to easily repurpose UGC for marketing initiatives at scale without the risk of misusing images.

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Topics: Marketing, Integrations

Widen and Showpad Launch Integration to Give Salespeople Up-To-Date Content Faster

by Nate Holmes, June 26, 2018

Connector syncs Widen Collective assets in Showpad’s sales enablement platform so that salespeople can access accurate, brand-safe content quickly

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Topics: Integrations

Assembling an Effective Marketing Technology Team

by Dustin Pence, June 25, 2018

I’m so tired of talking about integrations.

There, I said it. Now you say it. Go ahead. I’ll wait.

“I’m so tired of talking about integrations.”

Excellent. The first step to recovery is admitting you have a problem.

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Topics: MarTech, Integrations

The World of Widen’s Digital Asset Management Integrations

by Nina Brakel-Schutt, May 7, 2018

When engaging in digital business today, marketing organizations need several systems to guide their work functions like file sharing, data management and analysis, and project management. So it’s not unusual for the management of so many systems to quickly become overwhelming with multiple logins, functionality overlaps, isolated files and data, and project bottlenecks.

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Topics: DAM, MarTech, Integrations

Delivering Podcasts to Amazon Alexa From the Widen Collective

by Nate Holmes, May 2, 2018

Nearly half of Americans use digital voice assistants, according to the Pew Research Center. This new channel presents opportunities and challenges for brands, one of which is delivering audio content straight into the home or office via voice command.

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Topics: Customer Stories, DAM, MarTech, Integrations, Content Strategy

The DAM Data Report of 2017

by Nora Gehin, January 31, 2018

Admins spend a lot of time in the Widen Collective®. Whether they’re auditing the system, doing some clean up, adding metadata, or sharing a collection with a colleague, we know they take pride in a well-oiled digital asset management machine. But have you ever wondered what all that DAM work adds up to?

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Topics: Content, Integrations, Content Analytics, Big Data, Portals

Your Auto-tagging Recipe for Success

by Jake Athey, December 15, 2017

Artificial intelligence, once the invention of science fiction, is quickly changing the status quo for entire industries and businesses, including the world of digital asset management. DAM users of today can now use image recognition technology to help relieve the burden of manually tagging their images. There are many auto-tagging integration options available to DAM vendors, but at Widen, we’ve approached things with our very own special spin.

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Topics: DAM, Integrations, Image recognition

Where to Start With Digital Asset Management Integrations to Connect Teams

by Nate Holmes, October 3, 2017


Digital asset management (DAM) systems provide that central source of truth for your assets. Versioning, governance, and metadata help your teams access the assets they need. But assets aren’t created in the DAM. And the DAM isn’t the platform your audience follows. So how do you take advantage of the structure and control of a DAM system when your assets need to be outside of it to be created and used?

How do you give your teams access to assets in the tools they’ve been using to do their job for years? It's just one of the many questions a DAM admin faces.

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Topics: DAM, Integrations

Two Free Ways to Use DAM for Salesforce and One Paid Integration

by Nate Holmes, March 13, 2017


Content is a powerful sales tool. 87% of buyers surveyed said that the solution provider they chose provided ample content to help them through each stage of the decision-making process (via DemandGen Report). Are your teams equipped to provide your buyers ample content throughout the decision-making process?

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Topics: Marketing, Integrations

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2018 Widen Connectivity Report

Read this report and discover six golden findings about customer experience, artificial intelligence (AI), personalization, data analytics, and digital transformation.

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Marketing Trends and Digital Asset Management

4 marketing trends to master using digital asset managment

This paper explores four 2018 marketing trends and how they align with digital asset management.

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This creative workflow workbook is intended to help you start the dialogue with your teams to figure out what’s going on with your current creative workflows and how your teams can start producing better work together.

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