<img src="https://d5nxst8fruw4z.cloudfront.net/atrk.gif?account=D6K+n1QolK10/9" style="display:none" height="1" width="1" alt="">

Widen and Hootsuite Launch Integration to Help Teams Get Their Content to Social Channels Faster

by Courtney Roe, July 24, 2018

Joint customers can now leverage the security and searchability of the Widen Collective within Hootsuite to post content and measure performance across major social networks.

Continue Reading

Topics: MarTech, Integrations

How to Map Your Marketing Technology

by Nate Holmes, July 12, 2018

“Everything’s fast now and it’s totally unreasonable,” says comedian John Mulaney. “The world is run by computers. The world is run by robots. And sometimes they ask us if we’re a robot just because we’re trying to log in and look at our own stuff!”

Marketing teams face the opportunities (and temptations) of more channels, more content, and more technology. And thinking about how it all works together to deliver a consistent, effective customer experience can lead to more headaches.

Continue Reading

Topics: Marketing, MarTech, Integrations

Widen and TINT Launch Integration for Sourcing and Repurposing User-generated Content

by Jake Athey, July 10, 2018

Integration enables marketing teams to ingest user-generated content from TINT into the Widen Collective® with metadata and image rights

We’re thrilled to announce our integration with the social display platform TINT. Mutual customers can now ingest user-generated content (UGC) from social media via TINT directly into the Widen Collective with all the metadata, including image rights. The integration enables brands to easily repurpose UGC for marketing initiatives at scale without the risk of misusing images.

Continue Reading

Topics: Marketing, Integrations

Widen and Showpad Launch Integration to Give Salespeople Up-To-Date Content Faster

by Nate Holmes, June 26, 2018

Connector syncs Widen Collective assets in Showpad’s sales enablement platform so that salespeople can access accurate, brand-safe content quickly

Continue Reading

Topics: Integrations

Assembling an Effective Marketing Technology Team

by Dustin Pence, June 25, 2018

I’m so tired of talking about integrations.

There, I said it. Now you say it. Go ahead. I’ll wait.

“I’m so tired of talking about integrations.”

Excellent. The first step to recovery is admitting you have a problem.

Continue Reading

Topics: MarTech, Integrations

The World of Widen’s Digital Asset Management Integrations

by Nina Brakel-Schutt, May 7, 2018

When engaging in digital business today, marketing organizations need several systems to guide their work functions like file sharing, data management and analysis, and project management. So it’s not unusual for the management of so many systems to quickly become overwhelming with multiple logins, functionality overlaps, isolated files and data, and project bottlenecks.

Continue Reading

Topics: DAM, MarTech, Integrations

Delivering Podcasts to Amazon Alexa From the Widen Collective

by Nate Holmes, May 2, 2018

Nearly half of Americans use digital voice assistants, according to the Pew Research Center. This new channel presents opportunities and challenges for brands, one of which is delivering audio content straight into the home or office via voice command.

Continue Reading

Topics: Customer Stories, DAM, MarTech, Integrations, Content Strategy

The DAM Data Report of 2017

by Nora Gehin, January 31, 2018

Admins spend a lot of time in the Widen Collective®. Whether they’re auditing the system, doing some clean up, adding metadata, or sharing a collection with a colleague, we know they take pride in a well-oiled digital asset management machine. But have you ever wondered what all that DAM work adds up to?

Continue Reading

Topics: Content, DAM, Integrations, Content Analytics, Portals

Your Auto-tagging Recipe for Success

by Jake Athey, December 15, 2017

Artificial intelligence, once the invention of science fiction, is quickly changing the status quo for entire industries and businesses, including the world of digital asset management. DAM users of today can now use image recognition technology to help relieve the burden of manually tagging their images. There are many auto-tagging integration options available to DAM vendors, but at Widen, we’ve approached things with our very own special spin.

Continue Reading

Topics: DAM, Integrations, Image recognition

Where to Start With Digital Asset Management Integrations to Connect Teams

by Nate Holmes, October 3, 2017


Digital asset management (DAM) systems provide that central source of truth for your assets. Versioning, governance, and metadata help your teams access the assets they need. But assets aren’t created in the DAM. And the DAM isn’t the platform your audience follows. So how do you take advantage of the structure and control of a DAM system when your assets need to be outside of it to be created and used?

How do you give your teams access to assets in the tools they’ve been using to do their job for years? It's just one of the many questions a DAM admin faces.

Continue Reading

Topics: DAM, Integrations

The Widen Blog

Where marketing and creative teams find actionable advice, practical resources, and success stories to flourish in a world connected by content.

Like what you're reading?

We can send you our best articles.

Creative Harmony Guide

The Content Wrangler's Guide to Creative Harmony

Read this guide to help you elevate your brand with better file organization, sharing, and analytics in order to keep your content and your sanity in check.

Get the free guide

 

Video Guide

A Marketer's Guide to the Video Galaxy

This guide will explain how the right tools, and optimizing your video workflow can have a serious impact on internal cost savings, and increased sales.

Get the guide

 

Brand Guide

How to Make Youe Brand a Pillar of Strength

The simple strategies in this guide will help you tackle brand management successfully, one step at a time.

Get the guide

Recent

Are you ready for a DAM solution of your own? Get Started