Widen and WNDYR announced today that they are partnering to simplify martech integrations for companies that use Widen’s digital asset management (DAM) platform. As Widen’s full-service integration deployment partner, WNDYR will handle managed and custom integrations. The partnership will improve the speed, quality, and variety of martech integrations available to Widen customers.

The work of a marketer is never done. In addition to tackling what’s already on your long to-do list, you’re constantly fielding new ideas to get more customers, faster. It’d be great if you could just hire more people, but that’s not always possible. And sometimes, it feels like even if you had 1,000 people on your marketing team, you could still find work for 1,001.

“Everything’s fast now and it’s totally unreasonable,” says comedian John Mulaney. “The world is run by computers. The world is run by robots. And sometimes they ask us if we’re a robot just because we’re trying to log in and look at our own stuff!”

Marketing teams face the opportunities (and temptations) of more channels, more content, and more technology. And thinking about how it all works together to deliver a consistent, effective customer experience can lead to more headaches.

Globalization and e-commerce present huge opportunities for consumer packaged goods companies. Deloitte estimates online sales of consumer packaged products will increase by 350% to $36 billion in 2018 from $8 billion as recently as 2013.

Joint customers can now leverage the security and searchability of the Widen Collective within Hootsuite to post content and measure performance across major social networks.

Integration enables marketing teams to ingest user-generated content from TINT into the Widen Collective® with metadata and image rights

We’re thrilled to announce our integration with the social display platform TINT. Mutual customers can now ingest user-generated content (UGC) from social media via TINT directly into the Widen Collective with all the metadata, including image rights. The integration enables brands to easily repurpose UGC for marketing initiatives at scale without the risk of misusing images.

Connector syncs Widen Collective assets in Showpad’s sales enablement platform so that salespeople can access accurate, brand-safe content quickly

I’m so tired of talking about integrations.

There, I said it. Now you say it. Go ahead. I’ll wait.

“I’m so tired of talking about integrations.”

Excellent. The first step to recovery is admitting you have a problem.

When engaging in digital business today, marketing organizations need several systems to guide their work functions like file sharing, data management and analysis, and project management. So it’s not unusual for the management of so many systems to quickly become overwhelming with multiple logins, functionality overlaps, isolated files and data, and project bottlenecks.

Nearly half of Americans use digital voice assistants, according to the Pew Research Center. This new channel presents opportunities and challenges for brands, one of which is delivering audio content straight into the home or office via voice command.