Developing Brand Guidelines

by Courtney Roe, April 17, 2019

Your brand is your company’s most important asset. It’s more than just words on a page or images on a screen ⏤ it’s how you communicate with and attract your audience. From your logo to every customer interaction, it’s the identity of your organization.  

To stand out in a competitive market, consumers need to easily understand who your company is and what you provide. Brand consistency helps consumers feel confident in their decision to become a customer because they know exactly what to expect from you with every interaction.

So, how do you ensure a consistent experience that builds brand loyalty? Develop strong brand guidelines.

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Topics: Marketing, Brand management

Improving Your Team's Social Media Workflow

by Courtney Roe, April 15, 2019

In about 15 years social media has gone from an entirely new concept to an integral part of everyday life. Now, any marketing mix that doesn’t include social media is unusual. With nearly 80% of Americans possessing a profile on a social networking platform, marketing through social media is one of the best ways to reach members of your target audience — no matter who they are. Plus, almost all prominent social platforms have paid advertising options that brands can leverage to increase exposure to relevant audiences. If you want to reach potential customers and key stakeholders, you need to be using social media.

But that doesn’t mean that social media marketing is easy, or even altogether straightforward! You and your team have probably struggled with how to create the right kind of content to engage the right people, and how to best measure success online. Don’t worry, you’re not alone — social media is a difficult and confusing tool for many marketing teams. A great step toward demystifying social media marketing is to streamline your social media workflow.

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Topics: Content, Marketing, Workflow, Content Strategy

Increasing Efficiency with Marketing Automation Tools

by Nate Holmes, March 6, 2019


The work of a marketer is never done. In addition to tackling what’s already on your long to-do list, you’re constantly fielding new ideas to get more customers, faster. It’d be great if you could just hire more people, but that’s not always possible. And sometimes, it feels like even if you had 1,000 people on your marketing team, you could still find work for 1,001.

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Topics: Marketing, MarTech, Integrations

Social Media and DAM: Tips for Managing Social Media Assets

by Nate Holmes, February 27, 2019

Intentional or not, your social media presence impacts your brand perception. Wendy's uses witty, well-crafted Tweets to support their brand image. Their Twitter bio reads, "We like our tweets the same way we like to make hamburgers: better than anyone expects from a fast food joint." On the other hand... a Facebook page that hasn’t been updated or monitored in five years also says a lot about a brand.

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Topics: Marketing, DAM

How to Map Your Marketing Technology

by Nate Holmes, February 18, 2019

“Everything’s fast now and it’s totally unreasonable,” says comedian John Mulaney. “The world is run by computers. The world is run by robots. And sometimes they ask us if we’re a robot just because we’re trying to log in and look at our own stuff!”

Marketing teams face the opportunities (and temptations) of more channels, more content, and more technology. And thinking about how it all works together to deliver a consistent, effective customer experience can lead to more headaches.

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Topics: Marketing, MarTech, Integrations

How DAM Will Impact the Future of Digital Marketing

by Jake Athey, January 16, 2019

 
The world of marketing is moving at lightning speed. In just a short time, brands have embraced big data, personalization, and customer experience. The adage about serving the right content, to the right person, at the right time, on the right channel is no longer exceptional. Fast forward five years and online marketing will evolve into a largely immersive experience powered by visual, audio, and tactile content. Consumers will inevitably “live” marketing, rather than be “targets” of it.
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Topics: Featured, Marketing, DAM

3 Questions to Ask About Every Piece of Your Marketing Campaign

by Widen Marketing, December 20, 2018

This blog is a guest post from Chris Yuhasz, President of POV Solution, and a result of a collaboration with Widen.

Marketing is about delivering the right message, at the right time, to the right person. No matter what your business is, you can’t run a successful marketing campaign without creating high-quality marketing collateral first.

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Topics: Marketing

4 Marketing Trends to Master With Digital Asset Management

by Nina Brakel-Schutt, December 4, 2018

Which trends are marketing-driven organizations focused on? Inquiring minds want to know! If you said artificial intelligence, actionable data, customer experience, and building the right technology mix, you’re spot on. Connecting digital asset management (DAM) to these trends needs to be a priority for all marketing teams who want to maximize content value, create deeper emotional connections with their audiences, and improve the overall customer experience.

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Topics: Marketing, DAM

Moments in the Making: A New Model for Brand Asset Management

by Jake Athey, October 29, 2018

What is a brand? Let me illustrate with a brand I'm partial to: New Balance. I used to think of New Balance as the maker of all white, extra wide “Dad” shoes. Now, as the proud owner of a dozen different pairs, I think of New Balance as a hipster modern shoe that goes with my jeans and shorts. I can wear them to church or to walk five miles. I can wear them anywhere!

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Topics: Marketing, Brand management

How DAM Fits into Your Omnichannel Strategy

by Serai Schueller, October 19, 2018

There’s a lot of talk these days about how important it is for brands to give their customers an omnichannel experience. And, it’s true. Your buyers demand more. They expect that no matter where or how they interact with your brand, that you’ll provide one, connected experience. They anticipate that as they move between both your online and offline channels that they’ll encounter the same seamless, on-brand experience across each and every touchpoint.

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Topics: Marketing

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Widen Wins "Best Digital Asset Management Platform (DAM)" at ClickZ Marketing Technology Awards

Widen Wins "Best Digital Asset Management Platform (DAM)" at ClickZ Marketing Technology Awards

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Justifying DAM Guide

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Creative Harmony Guide

The Content Wrangler's Guide to Creative Harmony

Read this guide to help you elevate your brand with better file organization, sharing, and analytics in order to keep your content and your sanity in check.

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Video Guide

A Marketer's Guide to the Video Galaxy

This guide will explain how the right tools, and optimizing your video workflow can have a serious impact on internal cost savings, and increased sales.

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Brand Guide

How to Make Youe Brand a Pillar of Strength

The simple strategies in this guide will help you tackle brand management successfully, one step at a time.

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