How DAM Will Impact the Future of Digital Marketing

by Jake Athey, January 16, 2019

 
The world of marketing is moving at lightning speed. In just a short time, brands have embraced big data, personalization, and customer experience. The adage about serving the right content, to the right person, at the right time, on the right channel is no longer exceptional. Fast forward five years and online marketing will evolve into a largely immersive experience powered by visual, audio, and tactile content. Consumers will inevitably “live” marketing, rather than be “targets” of it.
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Topics: DAM, Marketing, Featured

3 Questions to Ask About Every Piece of Your Marketing Campaign

by Widen Marketing, December 20, 2018

This blog is a guest post from Chris Yuhasz, President of POV Solution, and a result of a collaboration with Widen.

Marketing is about delivering the right message, at the right time, to the right person. No matter what your business is, you can’t run a successful marketing campaign without creating high-quality marketing collateral first.

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Topics: Marketing

4 Marketing Trends to Master With Digital Asset Management

by Nina Brakel-Schutt, December 4, 2018

Which trends are marketing-driven organizations focused on? Inquiring minds want to know! If you said artificial intelligence, actionable data, customer experience, and building the right technology mix, you’re spot on. Connecting digital asset management (DAM) to these trends needs to be a priority for all marketing teams who want to maximize content value, create deeper emotional connections with their audiences, and improve the overall customer experience.

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Topics: DAM, Marketing

Moments in the Making: A New Model for Brand Asset Management

by Jake Athey, October 29, 2018

What is a brand? Let me illustrate with a brand I'm partial to: New Balance. I used to think of New Balance as the maker of all white, extra wide “Dad” shoes. Now, as the proud owner of a dozen different pairs, I think of New Balance as a hipster modern shoe that goes with my jeans and shorts. I can wear them to church or to walk five miles. I can wear them anywhere!

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Topics: Brand management, Marketing

How DAM Fits into Your Omnichannel Strategy

by Serai Schueller, October 19, 2018

There’s a lot of talk these days about how important it is for brands to give their customers an omnichannel experience. And, it’s true. Your buyers demand more. They expect that no matter where or how they interact with your brand, that you’ll provide one, connected experience. They anticipate that as they move between both your online and offline channels that they’ll encounter the same seamless, on-brand experience across each and every touchpoint.

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Topics: Marketing

Omnichannel Marketing Strategy Starter

by Nate Holmes, October 15, 2018

Technology gives customers the freedom and power to research, purchase from, and communicate with brands. But in order to use technology effectively, marketing teams must deliver a seamless, superior experience.

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Topics: Marketing

Why Attend the Widen Summit? Attendee Case Studies

by Bill Banham, September 29, 2018

The Widen Summit is coming soon. The 2018 edition promises to bring together the largest gathering of the Widen community — people who work in the trenches planning, analyzing, strategizing, and managing digital content across the entire content lifecycle — to see what’s new, discuss industry best practices, learn what other customers are doing, and go back to work with actionable takeaways.

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Topics: Marketing

Omnichannel Marketing: What does it really mean?

by Serai Schueller, September 20, 2018

Marketers in this day and age can no longer win on price or quality of offering alone. There’s just too much competition. And with consumers making buying decisions based primarily on their experience with a company, it’s clear that brands must adopt a customer-first approach to marketing.

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Topics: Marketing

Brand Success: What’s DAM Got to Do With It?

by Serai Schueller, August 7, 2018

As a brand in this day and age, you are (whether you realize it or not) in the experience business. Transactions are no longer a simple exchange of dollars for goods or services; consumers demand more. They expect you to win their affections and loyalty by delivering consistent, memorable experiences at each and every interaction. And, because of this, the digital assets and content you use to tell your story, educate your audiences, and represent your brand, are more important than ever. To help them deliver on this experience economy, more and more brands turn to digital asset management (DAM) systems. Here’s how the right DAM system can help!

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Topics: Marketing, Brand management

How to Map Your Marketing Technology

by Nate Holmes, July 12, 2018

“Everything’s fast now and it’s totally unreasonable,” says comedian John Mulaney. “The world is run by computers. The world is run by robots. And sometimes they ask us if we’re a robot just because we’re trying to log in and look at our own stuff!”

Marketing teams face the opportunities (and temptations) of more channels, more content, and more technology. And thinking about how it all works together to deliver a consistent, effective customer experience can lead to more headaches.

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Topics: MarTech, Integrations, Marketing

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Creative Harmony Guide

The Content Wrangler's Guide to Creative Harmony

Read this guide to help you elevate your brand with better file organization, sharing, and analytics in order to keep your content and your sanity in check.

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A Marketer's Guide to the Video Galaxy

This guide will explain how the right tools, and optimizing your video workflow can have a serious impact on internal cost savings, and increased sales.

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Brand Guide

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The simple strategies in this guide will help you tackle brand management successfully, one step at a time.

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