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The 2018 Connectivity Report is Here

by Nina Brakel-Schutt, May 15, 2018

The connectivity between people, processes, and technologies allows marketers and creatives to perform their best and create incredibly meaningful experiences. But how? That’s what we decided to find out by talking with a range of professionals around the world about what’s behind true connectivity. Our team conducted and analyzed 32 phone interviews and 506 online surveys to generate the data.

The report explores how modern marketing organizations balance the power of technology with the familiarity of the human touch, and the role of connectivity in marketing operations, strategy, and business results. Among many findings, we discovered a significant gap between interest in artificial intelligence (AI) and understanding of that technology in marketing departments.

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Topics: Marketing

4 Marketing Trends to Master Using Digital Asset Management

by Nina Brakel-Schutt, April 23, 2018

Which trends are marketing-driven organizations focused on in 2018? Inquiring minds want to know! If you said artificial intelligence, actionable data, customer experience, and building the right technology mix, you’re spot on. Connecting digital asset management (DAM) to these trends needs to be a priority for all marketing teams who want to maximize content value, create deeper emotional connections with their audiences, and improve the overall customer experience.

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Topics: Marketing, DAM

What’s love got to do with it? Zoosk says DAM!

by Al Falaschi, April 6, 2017

Katherine Knight is responsible not only for marketing but also for the love lives of hundreds of thousands of relationships all over the world. As director of marketing at Zoosk, a leading online global dating platform in over 80 countries, her work powers a platform that over 33 million people rely on to find true love. She oversees all of Zoosk’s digital marketing and advertising and uses the Widen Collective to house all of their creative assets.

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Topics: Customer Stories, Photography, Marketing, DAM, Video, Workflow

Marketing Tech Talk Madison - on steroids in 2017

by Melanie Olsen, March 15, 2017

Marketing Tech Talks originated at Widen as a way for our staff to learn from other marketers and marketing technologists. During Tech Talks, practitioners share their marketing strategy stories and how technology has played a role in them. The group also talks about common marketing problems and how people, process, and technology work together to create solutions.

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Topics: Events, Marketing, MarTech

Two free ways to use DAM for Salesforce and one paid integration

by Nate Holmes, March 13, 2017


Content is a powerful sales tool. 87% of buyers surveyed said that the solution provider they chose provided ample content to help them through each stage of the decision-making process (via DemandGen Report). Are your teams equipped to provide your buyers ample content throughout the decision-making process?

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Topics: Marketing, Integrations

Tech versus touch: Understanding what connectivity really means to marketers

by Nina Brakel-Schutt, March 9, 2017


The word “connect” has taken on a range of meanings in recent years. And how could it not, given all the contexts where it’s used?

“Connect with us on Facebook.”
“We should connect our software platforms.”
“We have to make that one-to-one connection with customers.”

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Topics: Creative, Marketing

The collective vision for the future of digital marketing today | Widen

by Jake Athey, February 21, 2017

 
The immersive marketing era builds on a solid DAM foundation.
 
Within the next year, today’s hot marketing concepts will become commonplace. Brands have already embraced big data, personalization, and customer experience. The old adage about serving the right content, to the right person, at the right time, on the right channel will no longer be exceptional. In the next five years, online marketing will evolve into an immersive experience. Powered by visual, audio, and tactile content, immersive marketing will blend physical and digital life. Consumers will live marketing rather than be “targets” of it.
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Topics: Featured, Marketing, DAM

Are you making the right investments in marketing technology?

by Nate Holmes, February 15, 2017


To make an impact for our organization, we look first to innovation. We look to introduce something novel, a new technology or a new process. Offering something new feels good. But is innovation the only way to make a positive impact?

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Topics: Marketing, DAM, MarTech

The state of connectivity for marketers and creatives: The future of connectivity

by Nina Brakel-Schutt, January 10, 2017

Thus far in this series, we’ve talked about connectivity research findings, as well as connectivity and DAM. In the final part of the series, we’ll examine the following question: Where will connectivity go into the future?

From the perspective of our research, the future of connectivity entails more data, more authenticity — and more community. Marketers will have to find the right common ground between digital and human experience.

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Topics: Resources, Marketing, DAM

The state of connectivity for marketers and creatives: Connectivity and DAM

by Jake Athey, January 6, 2017

In Part 1 of this series, we shared our research findings around connectivity for marketers and creatives. Here, in Part 2, we’re going to reveal the relationship between connectivity and digital asset management (DAM) software. After all, DAM is what Widen is best known for!

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Topics: Resources, Content, Marketing

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Research Report

2018 Widen Connectivity Report

Read this report and discover six golden findings about customer experience, artificial intelligence (AI), personalization, data analytics, and digital transformation.

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Marketing Trends and Digital Asset Management

4 marketing trends to master using digital asset managment

This paper explores four 2018 marketing trends and how they align with digital asset management.

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Workflow Workbook

This creative workflow workbook is intended to help you start the dialogue with your teams to figure out what’s going on with your current creative workflows and how your teams can start producing better work together.

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