The foundation of search engine optimization (SEO) starts with the content that makes up your pages. Digital assets like images and videos can add SEO value to your website pages when they have keyword-relevant information associated with them and are published in the appropriate format and size. Often, managing images for SEO can seem daunting but a digital asset management (DAM) system makes it easier to optimize all these crucial SEO factors at scale.
That’s because DAM features enable you to fill out the specific digital asset SEO details that build maximum value on a page once they’re published. You can use a DAM solution to do tasks such as standardize file names; add alt text to images and videos; and resize your assets to optimize page load speeds.
Here are the main things to consider when it comes to using DAM to support your SEO strategy.