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The Essential Remote Working Tools for Your Marketing and Creative Teams

by Courtney Roe, April 1, 2020

As employees and companies see the benefits of remote work (fewer distractions, flexible schedule, higher employee retention, just to name a few), it’s no surprise that working from home (WFH) — or working from anywhere (WFA) — is becoming more widely accepted and expected.  Tasks that could once only be done only from the office are now being completed in homes, coffee shops, and coworking spaces around the world. With this increase in remote teams, the need for reliable, flexible technology is at an all-time high. 

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Topics: Marketing

Marketing Collateral and What It Means

by Serai Schueller, March 2, 2020

The use of marketing collateral is not a new strategy. Yet, the concept itself is worth revisiting every now and again. Like most things, it’s not static. Business environments, new technologies, and consumer trends all play a role in how customers respond to marketing collateral and how businesses use it. So what better time than the present to rewrite definitions, reassess best practices, and re-evaluate if you’re really getting the most out of your efforts? 

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Topics: Marketing

The Value of Visual Design in a Connected Marketing World

by Jason McAloon, January 29, 2020


In Widen’s third annual Connectivity Report, we explore how using quality visual design in marketing content can bring a human touch to the digital experiences we engage in everyday. 

Widen defines connectivity as the state of interdependence between people, objects, systems, and information. We look at visual design as the application of aesthetics that evoke an emotional response. 

Through surveys and interviews with over 300 global creative and marketing professionals, we’ve gleaned insights into how visual design can captivate audiences and power marketing connectivity — leading to a positive perception of products/services, team pride, and more traffic on core marketing channels like your website.

While words are critical to communication, visuals are the common ground that all humans understand, despite language differences. When visuals are designed in a way that beauty abounds, a problem is solved, or interpretations are made at lightning speed, then communication is accelerated.


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Topics: Creative, Marketing

A Beginner's Guide: What Is a Brand Manager?

by Jason McAloon, November 5, 2019

Business environments today are tough. Things change fast. From a new competitor on the scene to shifting market conditions, technologies, and buyer dynamics, there’s a lot that’s simply out of our control. Because of this, organizations are putting more and more emphasis on the things they can control — like their brand. 

Brand management, once a practice reserved for the Coca-Colas and Nikes of the world, is now a commonplace practice for any organization looking to win the hearts, minds, and spend of their target audiences. And, just as you see with other business priorities, it helps to put a dedicated person like a brand manager in place to ensure it succeeds. 

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Topics: Marketing, Brand management

The Essential Guide to Visual Content Marketing

by Serai Schueller, October 2, 2019

These days, you can do some pretty impressive things with content. However, you’re not the only one using content to win the attention and mindshare of consumers. Thanks to the success that content marketing has seen over the years, there’s a lot (and we mean a lot) of competition out there.

To break through the noise, you need to add some horsepower to your content marketing efforts by incorporating visual content. But, to do this effectively, you need to understand what visual content marketing is and how to create a winning strategy. 

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Topics: Featured, Content, Marketing, DAM

What to Include in Your Brand Identity Kit

by Serai Schueller, August 13, 2019

Whether your brand is traveling down the hall to a colleague's office or across the globe, you need to safeguard it for the journey ahead. With freelancers, marketing agencies, internal teams, and many others using your brand in communications and content, it's easy for inconsistencies and misuse to arise. A brand identity kit can help by providing disparate groups and individuals with the tools and information they need to uphold your brand consistently. In fact, a brand identity kit is an absolute must-have for all businesses!

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Topics: Marketing, Brand management

What is Martech? A Guide to Marketing Technologies

by Courtney Roe, June 27, 2019

Anyone who has worked in digital marketing knows that marketing and technology go hand in hand. Successful marketing strategies rely on a variety of tools to evaluate data, connect with audiences, and create engaging content. With thousands of martech tools to choose from, the key is determining the right ones for your team. 

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Topics: Marketing, MarTech, Integrations

The Ultimate Guide to Writing a Creative Brief

by Jason McAloon, June 19, 2019

Once you’ve decided on a new marketing campaign, you’ll be tempted to jump right in. Slow down! You’re missing an important first step: the creative brief. A creative brief is essential for getting all internal stakeholders on the same page before executing a project. All new creative endeavors should start with a brief, so use the tips in this guide to help you draft one that is clear, concise, and informative.

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Topics: Creative, Marketing

Developing Brand Guidelines

by Courtney Roe, April 17, 2019

Your brand is your company’s most important asset. It’s more than just words on a page or images on a screen ⏤ it’s how you communicate with and attract your audience. From your logo to every customer interaction, it’s the identity of your organization.  

To stand out in a competitive market, consumers need to easily understand who your company is and what you provide. Brand consistency helps consumers feel confident in their decision to become a customer because they know exactly what to expect from you with every interaction.

So, how do you ensure a consistent experience that builds brand loyalty? Develop strong brand guidelines.

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Topics: Marketing, Brand management

Improving Your Team’s Social Media Workflow

by Courtney Roe, April 15, 2019

In about 15 years social media has gone from an entirely new concept to an integral part of everyday life. Now, any marketing mix that doesn’t include social media is unusual. With nearly 80% of Americans possessing a profile on a social networking platform, marketing through social media is one of the best ways to reach members of your target audience — no matter who they are. Plus, almost all prominent social platforms have paid advertising options that brands can leverage to increase exposure to relevant audiences. If you want to reach potential customers and key stakeholders, you need to be using social media.

But that doesn’t mean that social media marketing is easy, or even altogether straightforward! You and your team have probably struggled with how to create the right kind of content to engage the right people, and how to best measure success online. Don’t worry, you’re not alone — social media is a difficult and confusing tool for many marketing teams. A great step toward demystifying social media marketing is to streamline your social media workflow.

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Topics: Content, Marketing, Workflow, Content Strategy

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Where marketing and creative teams find actionable advice, practical resources, and success stories to flourish in a world connected by content.

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