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Applying the Scientific Method to Marketing Analytics

by Nate Holmes, January 18, 2022


Staring at the analytics section of an application wondering “What do I do with this?” can be anxiety-inducing. Leaders and teammates often want to know “What does the data tell us so we can make informed decisions?” But it’s not always that simple. So let’s take a step back and explore how to gain actionable insights from your data.  

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Topics: DAM, Marketing Insights, Content Analytics

How YMCA England & Wales Leverages DAM to Advance Organizational Goals

by Molly Hamm, December 21, 2020

Many nonprofits use digital asset management (DAM) systems to coordinate marketing efforts between chapters, partners, and volunteers. Our case study of YMCA England & Wales showcases how they use the Widen Collective® across 101 local organizations to create collateral that aligns with national campaigns and brand guidelines. 

In this article, we’ll explore how their evolving use of the Collective advances broader organizational initiatives and goals.

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Topics: Customer Stories, Marketing Insights, Content Strategy

Four Questions to Answer With Asset-Level Analytics

by Nate Holmes, March 23, 2017


Google Analytics gives you insight into website traffic, navigation, and conversions. Social media analytics gives you engagement and share data. But what about the individual assets that make up your content? Are you spending time creating the right assets? Where are they being used?

Identifying those key data points to measure the value of your content will help your teams prioritize what they create. That data is accessible from your digital asset management system (DAM). In fact, analytics is just one of the foundations of DAM. So take advantage of asset-level analytics and use it to answer these four questions.

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Topics: Marketing Insights, Content Analytics

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