These days, there’s no lack of data. Teams have metrics coming at them from everywhere, all day long. But figuring out how to take meaningful action with the data you receive is a different story. 

Google Analytics provides insights into website traffic, navigation, and conversions. Social media tools give you engagement and share data. But how are you tracking the individual assets that make up your content to ensure you’re getting the most out of everything you create?

Staring at the analytics section of an application wondering “What do I do with this?” can be anxiety-inducing. Leaders and teammates often want to know “What does the data tell us so we can make informed decisions?” But it’s not always that simple. So let’s take a step back and explore how to gain actionable insights from your data.  

Many nonprofits use digital asset management (DAM) systems to coordinate marketing efforts between chapters, partners, and volunteers. Our case study of YMCA England & Wales showcases how they use the Widen Collective^® across 101 local organizations to create collateral that aligns with national campaigns and brand guidelines. 

In this article, we’ll explore how their evolving use of the Collective advances broader organizational initiatives and goals.