If you think back ten, twenty, or even thirty years ago, it’s hard to fathom how marketers got anything done without the help of the technologies we have today. But it happened. And for some of us, it felt like a simpler time. There were fewer channels to worry about. There wasn’t such an always-on mentality. And, there certainly weren’t a trillion technology acronyms to decipher. I mean, come on. From CMS to CRM, DMP, DAM, MRM, PIM, and…you get the picture — it’s all a bit overwhelming.
But, with technology comes benefits like efficiency, brand safety, and scale. It seems there’s a solution to help you with every marketing challenge out there. Maybe it is worth stomaching a few acronyms if they (or rather what they stand for) make our jobs as marketers easier. So if you can look past the acronym overload for a moment, we’ll peel back the layers of three important, often misunderstood technologies — DAM, PIM and MRM.