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Enterprise Content Management (ECM) vs. Digital Asset Management (DAM)

by Serai Schueller, September 14, 2020

In this day and age, we seem to have more of everything. As consumers, we have more gadgets, products, and services than we know what to do with. As businesses, we rely on more and more content than ever before to communicate with our audiences. And the data, ohh the data! Keeping digital shopping experiences updated with changing SKUs, product descriptions, and inventory is enough to drive anyone in circles. 

With all this “more” piling up, how do you keep your content and information organized and accessible for the people, teams, and partners that need it most?

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Topics: MarTech

What's the Difference Between DAM, PIM, and MRM systems?

by Nate Holmes, July 28, 2020



If you think back ten, twenty, or even thirty years ago, it’s hard to fathom how marketers got anything done without the help of the technologies we have today. But it happened. And for some of us, it felt like a simpler time. There were fewer channels to worry about. There wasn’t such an always-on mentality. And, there certainly weren’t a trillion technology acronyms to decipher. I mean, come on. From CMS to CRM, DMP, DAM, MRM, PIM, and…you get the picture — it’s all a bit overwhelming.

But, with technology comes benefits like efficiency, brand safety, and scale. It seems there’s a solution to help you with every marketing challenge out there. Maybe it is worth stomaching a few acronyms if they (or rather what they stand for) make our jobs as marketers easier. So if you can look past the acronym overload for a moment, we’ll peel back the layers of three important, often misunderstood technologies — DAM, PIM and MRM.

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Topics: Marketing, MarTech, PIM

[Toolkit] Find Your Way to the Right DAM Solution

by Serai Schueller, July 24, 2020

Welcome. There’s not a doubt in our minds that you are here for a good reason. There comes a time in the digital asset management (DAM) journey where you just know there has to be a better way. Whatever finally pushed you down this path — the unrelenting search for assets, the lack of brand control, the broken workflows, the sheer chaos of it all — you’ve taken a step in the right direction. 

So now what? You’ve started down the path to find the best DAM solution. There is a lot to think about before you sign on the dotted line. DAM is an investment of time and money, and you need to make the absolute best choice for you, your teams, and your business. 

That is why we are excited to bring to you (and all DAM explorers out there), The DAM Evaluation Toolkit. Step-by-step, exercise-by-exercise, we give you the tools you need to find the right DAM solution. 

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Topics: Marketing, MarTech, Change Management

MarTech Meets AdTech: How Sargento’s Award-Winning MarTech Stack Came to Be

by Jake Athey, June 6, 2019

We’re always proud to share the good news about our customers, especially when they’re doing great things with our technology!

Sargento recently won a 2019 MarTech Stackie Award for best marketing technology (martech) stack design. While MarTech Today spotlighted the story of how Sargento cooked up their stack, I had the chance to meet with Cami Schenck, the senior marketing manager of media and digital at Sargento Foods to learn more about the secret ingredients.

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Topics: Customer Stories, MarTech

Increasing Efficiency with Marketing Automation Tools

by Nate Holmes, March 6, 2019



The work of a marketer is never done. In addition to tackling what’s already on your long to-do list, you’re constantly fielding new ideas to get more customers, faster. It’d be great if you could just hire more people, but that’s not always possible. And sometimes, it feels like even if you had 1,000 people on your marketing team, you could still find work for 1,001.

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Topics: Marketing, MarTech, Integrations

Delivering Podcasts to Amazon Alexa From the Widen Collective®

by Nate Holmes, May 2, 2018


Nearly half of Americans use digital voice assistants, according to the
Pew Research Center. This new channel presents opportunities and challenges for brands, one of which is delivering audio content straight into the home or office via voice command.

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Topics: Customer Stories, DAM, MarTech, Integrations, Content Strategy

The Trifecta of Martech: How to Market Better and Faster with Salesforce, HubSpot, and the Widen Collective®

by Jake Athey, February 15, 2018

All good things come in threes, or at least that is what history tells us. After all, genies give three wishes; there are three little pigs not four, and of course who would go to a two-ring circus? But superstitions aside, at Widen, we found our martech sweet spot in this number.

To really market, and market well, we need the trifecta of wins — we must get the right content, to the right people, at the right time. And this requires a trifecta of tools!

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Topics: MarTech

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