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14 Tips to Take Better Marketing Photos With Your Smartphone Camera

by Molly Hamm, July 21, 2020

Photographs have the power to tell stories, engage emotions, and inspire action — without using a single word. That’s why marketers rely on them to connect with their audiences across markets, channels, and devices. 

To keep pace with the ever-growing need for compelling visual imagery, marketers are relying less on expensive equipment and formal photoshoots, and more on smartphones. Not only has the technology in smartphone cameras advanced significantly in recent years, but they allow images to be created quickly and affordably. 

And because smartphones are always with us, they are also fueling user-generated content — which marketers use to support their content marketing strategies. Afterall, consumers are more likely to take recommendations from friends and family members than brands when making buying decisions. And further, we enjoy sharing photos with each other, as evidenced by 50+ billion photos uploaded to Instagram to date!

But using a smartphone to take outstanding shots entails more than just aiming and tapping. Here are some simple tips and tricks that can help even amateur photographers take pictures that measure up to marketing standards. 

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Topics: Photography, Creative

The Importance of Image Management

by Molly Hamm, November 25, 2019

Today’s brands run on imagery: logos, company photos, product imagery, social media assets, and more. Together, they tell a unique story about a company’s products and services.

Without these images, this story is a lot harder to tell. That’s why it’s critical to store all of these visual brand assets in a secure and central location.

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Topics: Photography

Image Metadata for Your Digital Assets

by Molly Hamm, November 14, 2019

Impactful visual imagery — from photographs to logos — are crucial to today’s brands. What would Nike be without the swoosh, or Frosted Flakes without Tony the Tiger? Well, they wouldn’t be the same brand. Marketers need to have easy, secure, and reliable access to these assets. And this is possible by using image metadata.

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Topics: Photography

Understanding Photo Management Software

by Courtney Roe, May 20, 2019

Compelling images move people. Marketers and creatives have known this for a long time and rely on strong visuals as a foundational element of brand storytelling. They also rely on dependable, easy-to-access tools, so they can spend more time crafting the story itself and less on a cumbersome process.

If you’ve ever managed digital photos you already know many of the challenges. Like how organizing hundreds or thousands of photos can quickly get out of control. How time-consuming it is to search endlessly for the right photo. Or how risky it can be to use a photo that you may or may not still have permission to use. The bottom line is ⏤ if you want to make your brand story more effective, you can’t afford to compromise on managing your assets. You need a robust photo management software solution.

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Topics: Photography, DAM

Nonprofit finds great value in crowdsourcing assets into their DAM system

by Al Falaschi, August 12, 2016

Nikki Lebenson Angulo is a digital communications manager at the Institute of International Education (IIE), which is one of the largest and oldest global nonprofit organizations that administers and manages programs to support international exchange, like The Fulbright Program. They also work with governments around the world to promote the benefits of exchange.

Nikki’s position is critical in helping communicate the value of these programs with visual content that is published on the web, social media and through more traditional methods like newsletters.

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Topics: Photography, Marketing, DAM, Video, Workflow

Hoosier metadaddy? IU uses the Media Collective to manage digital assets

by Al Falaschi, May 24, 2016

Serving more than 100,000 students, Indiana University (IU) provides broad access to undergraduate, graduate, and continuing education for students throughout Indiana, the U.S., and the world, as well as outstanding academic and cultural programs and student services. We recently had a chance to sit down with Eric Rudd, art director, photographer, and producer with the IU’s Communications and Creative Services department. Eric is one of the global admins for IU’s DAM site, and he shared with us their journey of replacing an old DAM system with the Widen Media Collective.

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Topics: Customer Stories, Photography, Marketing, DAM, Workflow

Being a Widen DAMster: An interview with Kelsey Bawel, Selection Archivist at Kelley School of Business

by Widen Marketing, May 23, 2016

Kelsey Bawel is the Selection Archivist at Kelley School of Business in Indiana. After receiving her undergraduate degree in History and International Studies from Taylor University, she obtained her MLIS (Master of Library and Information Science) as well as a MA in Public History from Indiana University, Indianapolis.

Kelsey currently works part-time as a dedicated digital asset manager for the Kelley School of Business. We recently sat down with Kelsey to talk about her role there.

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Topics: Photography, Marketing, DAM, Workflow

Being a Widen DAMster: An Interview with Lucas Ledbetter, Informational Systems Administrator at Indiana University

by Widen Marketing, May 20, 2016

Lucas is an Informational Systems Administrator for Indiana University. A big part of his job involves managing their DAM system, in tandem with Eric Rudd, the university’s lead staff photographer. Lucas is responsible for the structure of their Widen Media Collective site, including the creation and delegation of user groups, asset groups, and permission levels. He also provides personal support to make sure the Widen Media Collective is working as intended.

We recently visited Lucas in Indiana to get a better feel for what his team does every day and how Digital Asset Management plays a role in making things happen. Here’s what he had to say.

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Topics: Photography, Marketing, DAM, Workflow

Who needs DAM? If you’re shooting 10,000 photos of a beetle, you probably do.

by Widen Marketing, May 9, 2016

Sorry to bug you... But when I came across the Microsculpture project from UK photographer Levon Biss and his exhibit at the Oxford University Museum of Natural History, I said to myself, “What a great visual arts story about a man that is so passionate about his work!”. It's a story about a project that encompasses a wide range of disciplines from science (entomology), photography, microscopy, digital imaging, digital asset management, color management, and large format printing.

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Topics: Photography, Creative, DAM

Make better edits with a RAW photo workflow

by Widen Marketing, March 10, 2016

If you’re shooting, you should be capturing your photos in RAW format. It gives you much greater capabilities to edit images, allowing you to produce vibrant, attention-getting visuals for marketing materials.

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Topics: Photography, Creative

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