Photographs have the power to tell stories, engage emotions, and inspire action — without using a single word. That’s why marketers rely on them to connect with their audiences across markets, channels, and devices.
To keep pace with the ever-growing need for compelling visual imagery, marketers are relying less on expensive equipment and formal photoshoots, and more on smartphones. Not only has the technology in smartphone cameras advanced significantly in recent years, but they allow images to be created quickly and affordably.
And because smartphones are always with us, they are also fueling user-generated content — which marketers use to support their content marketing strategies. Afterall, consumers are more likely to take recommendations from friends and family members than brands when making buying decisions. And further, we enjoy sharing photos with each other, as evidenced by 50+ billion photos uploaded to Instagram to date!
But using a smartphone to take outstanding shots entails more than just aiming and tapping. Here are some simple tips and tricks that can help even amateur photographers take pictures that measure up to marketing standards.