Who needs DAM? If you’re shooting 10,000 photos of a beetle, you probably do.

by Widen Marketing, May 9, 2016

Sorry to bug you... But when I came across the Microsculpture project from UK photographer Levon Biss and his exhibit at the Oxford University Museum of Natural History, I said to myself, “What a great visual arts story about a man that is so passionate about his work!”. It's a story about a project that encompasses a wide range of disciplines from science (entomology), photography, microscopy, digital imaging, digital asset management, color management, and large format printing.

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Topics: Photography, Creative, DAM

Make better edits with a RAW photo workflow

by Widen Marketing, March 10, 2016

If you’re shooting, you should be capturing your photos in RAW format. It gives you much greater capabilities to edit images, allowing you to produce vibrant, attention-getting visuals for marketing materials.

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Topics: Photography, Creative

16 tips to take better marketing photos with your smartphone camera

by Widen Marketing, March 4, 2015

“The best camera is the one that you have with you.” - Chase Jarvis

“Why can’t we just call it a smartcamera, not a smartphone. I mean who makes phone calls anymore?” - Me

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Topics: Photography, Creative

What does the color in your logo say about your brand?

by Widen Marketing, January 24, 2014


What does red make you think about?
Does blue make you feel peaceful or stable?
When you see yellow, do you think warm, happy thoughts?

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Topics: Photography, Creative

Color Management with PDF Workflow Standards: From the 2012 PIA Color Manangement Conference

by Widen Marketing, February 5, 2013

At the recently concluded PIA Color Management Conference in Scottsdale AZ, Dov Isaacs, Principal Scientist with Adobe Systems, reviewed where we are and where we've been with PDF workflows…

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Topics: Photography, Creative, Marketing

Advanced RGB Workflows: From the 2012 PIA Color Management Conference

by Widen Marketing, January 28, 2013

PIA Color Management Conference - Advanced RGB Workflows

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Topics: Photography, Creative

Future Trends: From the 2012 PIA Color Management Conference

by Widen Marketing, January 25, 2013

PIA Color Management Conference - Future Trends

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Topics: Photography, Creative

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