Your content influences how customers find, choose, buy, and use your products. Sales channels and regions need product assets and attributes to represent your products across in-store displays, sales conversations, email promotions, and websites. So it’s essential to have a way to give your teams, partners, and customers accurate, frictionless access to this information. 

The Portals app in Widen’s digital asset management (DAM) solution offers a flexible, attractive, and easy way to share content within a branded environment. 

Our blog post Portals Examples and Use Cases showcases a range of creative and powerful ways that our customers are using portals to share assets, connect teams, and advance brand stories. In this article, we’ll share functionality details and best practices that will help you build a portal that meets your unique content and business needs.

In June we launched our first-ever Widen Portals Contest, to gather outstanding, real-life examples of how Widen customers are using the Portals application to support business goals. 

And the response was fantastic! We received over two dozen, top-notch submissions across industries and use cases. 

Our panel of judges included Widen’s Creative Manager, Senior Manager of Support and Community, and VP of Marketing and Sales. They selected the winners based on three criteria:

• Clear organization
• Cohesive branding and style
• Strong purpose/use case 
  

When it comes to creating engaging and memorable stories, video content is king. But because video files are very large, it can be difficult to store, view, and share this content.

With the right tools, however, video management can be friction-free. Cloud-based digital asset management (DAM) systems like the Widen Collective^® support video storage, viewing, and sharing, and allow organizations to manage video alongside their other media.

The Portals app in the Widen Collective^® allows users to easily present and share curated sets of assets with specific audiences. 

They can be used to share all kinds of content...brand guidelines, media kits, training content, HR resources, sales materials, product information, you name it! Our customers even rely on portals to distribute content that changes quickly, such as COVID-19 resources. 

With Portals, your teams or partners are able to access content without logging into the digital asset management (DAM) system. All asset activity is tracked to capture who is using which files, and how. And every portal can be customized to provide a fully-branded experience.