Not many people leave home today without their mobile phone. Who are we kidding? Not many people leave the room without their phone! So we know being able to access your content and data on-the-go is critical for today’s marketers. That’s why we’re excited to announce the launch of our new Widen Collective^® mobile app. 

If you like finding exactly what you want, you’re going to love what’s coming to the Widen Collective^Ⓡ in 2021. In Q1, we’re offering a new way to find assets called the Asset Digest. It offers new and effective options for finding and managing your assets.

When life gives you lemons, you make lemonade...or so the saying goes. And that’s exactly what we did for this year’s Widen Summit. While we all would have loved to meet in person, we needed a different game plan during a global pandemic. So we moved the event to a virtual platform, and are thrilled that it allowed us to share the Summit experience with more people than ever. Over 500 registrants to be exact! And here’s everything you need to know about this year’s event. 

There are many ways to find an asset in the Widen Collective^Ⓡ. You can search, filter, browse categories or collections, access a portal...the list goes on. Each way has its own uses. Our newest ways to help you discover assets are available while you’re already looking at an asset.

Products are becoming whatever shoppers can read, see, and hear. They use everything from product descriptions and technical specifications to inspirational videos and detailed photographs to inform their purchases.

We believe all of that content should be organized and reusable.

We bring you Entries, the new Widen Collective^Ⓡ app to manage your product content.

There’s a new way to notify anyone about the latest assets – it’s called Paths. Paths is a new feature in the Widen Collective^Ⓡ that allows you to create custom, automated notifications when assets meet a specified state – no coding required.

Empathy is central to Widen’s values and culture. It is reflected in our respect for teammates, our exceptional customer service, and our commitment to employing people with developmental disabilities. Our CEO, Matthew Gonnering, speaks about the importance of empathy in business, in his TEDx talk.

So our interest in building software that’s accessible to all users is a natural extension of our mindset around empathy and inclusion. We’d like to share where we are in our effort to meet accessibility standards across our digital asset management (DAM) platform, the Widen Collective^®.

Accurate metadata allows users across your organization to find and retrieve assets quickly. With rapidly growing libraries of content, keeping metadata up-to-date can be a time-consuming challenge. Digital asset management (DAM) admins are often tasked with applying metadata for large batches of assets from activities like photoshoots, product updates, and rebrands.

A digital asset management (DAM) system is only as valuable as the content in it. A consistent flow of new, useful, and usable assets keeps teams coming back for more. Eventually, using the DAM system becomes a key part of their workflow. But enabling content creators to properly upload assets can be a challenge. So our team set out to make the process simpler.

The search system within the Widen Collective^Ⓡ allows our 500,000+ users to find the digital assets they need. Across every Collective site the search system's job is to store all of uploaded asset information in a format that can be searched in a wide variety of ways; so that it can return results that are accurate, complete, and in compliance with the platform's governance structure. All in a matter of milliseconds! This is a highly complex system that has gone through several major overhauls over the past 15+ years to keep pace with the exponential growth of data that Widen handles. This post is the tale of that evolution over time, and the steps we take to ensure its ability to scale into the future.