Empathy is central to Widen’s values and culture. It is reflected in our exceptional customer service, respect for our teammates, and commitment to employing people with developmental disabilities. In this TEDx Talk our CEO, Matthew Gonnering, speaks about the importance of empathy in business.

So our interest in building software that’s accessible to all users is a natural extension of our corporate culture and mindset around empathy and inclusion. With that, we’d like to share where we are in our effort to meet accessibility standards across our digital asset management (DAM) and product information management (PIM) platform, the Widen Collective^®.

Marketing that moves people often requires a human connection. That connection was lost as the pandemic reduced in-person experiences with some of your most valuable assets – your people and products. This void forced many brands to accelerate their growth in digital spaces.

Not many people leave home today without their mobile phone. Who are we kidding? Not many people leave the room without their phone! So we know being able to access your content and data on-the-go is critical for today’s marketers. That’s why we’re excited to announce the launch of our new Widen Collective^® mobile app. 

If you like finding exactly what you want, you’re going to love what’s coming to the Widen Collective^Ⓡ in 2021. In Q1, we’re offering a new way to find assets called the Asset Digest. It offers new and effective options for finding and managing your assets.

When life gives you lemons, you make lemonade...or so the saying goes. And that’s exactly what we did for this year’s Widen Summit. While we all would have loved to meet in person, we needed a different game plan during a global pandemic. So we moved the event to a virtual platform, and are thrilled that it allowed us to share the Summit experience with more people than ever. Over 500 registrants to be exact! And here’s everything you need to know about this year’s event. 

There are many ways to find an asset in the Widen Collective^Ⓡ. You can search, filter, browse categories or collections, access a portal...the list goes on. Each way has its own uses. Our newest ways to help you discover assets are available while you’re already looking at an asset.

Products are becoming whatever shoppers can read, see, and hear. They use everything from product descriptions and technical specifications to inspirational videos and detailed photographs to inform their purchases.

We believe all of that content should be organized and reusable.

We bring you Entries, the new Widen Collective^Ⓡ app to manage your product content.

There’s a new way to notify anyone about the latest assets – it’s called Paths. Paths is a new feature in the Widen Collective^Ⓡ that allows you to create custom, automated notifications when assets meet a specified state – no coding required.

Accurate metadata allows users across your organization to find and retrieve assets quickly. With rapidly growing libraries of content, keeping metadata up-to-date can be a time-consuming challenge. Digital asset management (DAM) admins are often tasked with applying metadata for large batches of assets from activities like photoshoots, product updates, and rebrands.

A digital asset management (DAM) system is only as valuable as the content in it. A consistent flow of new, useful, and usable assets keeps teams coming back for more. Eventually, using the DAM system becomes a key part of their workflow. But enabling content creators to properly upload assets can be a challenge. So our team set out to make the process simpler.