Like many of you, I’m a proud homeowner. And while I’m content with my cozy abode, over the years I’ve identified opportunities for improvement — everything from small painting projects to a large-scale kitchen renovation. 

Something similar is happening in your Widen Asset application. We are remodeling your DAM experience to make things better by improving the user interface (UI), adding new functionality, and making pages more accessible.

This is especially true for Widen’s Asset Digest page, which will have a series of enhancements in the coming months. Let’s take a look at what this entails and how these updates will simplify how you interact with content in the DAM system.

Empathy is central to our values and culture. It’s reflected in our exceptional customer service, respect for our teammates, and commitment to building quality software. Our General Manager, Matthew Gonnering is so passionate about the importance of empathy in business that he made it the focus of his TEDx Talk.

So our interest in building technology that’s accessible to all users is a natural extension of our corporate culture and mindset around empathy and inclusion. We have infused this passion in our digital asset management (DAM) and product information management (PIM) platform at Widen and are carrying this foundation into our user experience (UX) work on all Acquia products, too.

Because this work is so pivotal to who we are, we’d like to share more about our effort to meet accessibility standards across all Widen and Acquia products. 

Getting files organized in your digital asset management (DAM) system is the first step towards more efficient workflows and coordinated customer experiences. With complete and accurate asset metadata, teams can quickly find exactly what they need.

Like keeping your home clean, keeping your DAM system organized requires good habits. The asset uploader is designed to do just that – by helping your teams quickly and easily add files with the right information.

Marketing that moves people often requires a human connection. That connection was lost as the pandemic reduced in-person experiences with some of your most valuable assets – your people and products. This void forced many brands to accelerate their growth in digital spaces.

Not many people leave home today without their mobile phone. Who are we kidding? Not many people leave the room without their phone! So we know being able to access your content and data on-the-go is critical for today’s marketers. That’s why we’re excited to announce the launch of our new Widen Collective^® mobile app. 

There are many ways to find an asset in the Widen Collective^Ⓡ. You can search, filter, browse categories or collections, access a portal...the list goes on. Each way has its own uses. Our newest ways to help you discover assets are available while you’re already looking at an asset.

There’s a new way to notify anyone about the latest assets – it’s called Paths. Paths is a new feature in the Widen Collective^Ⓡ that allows you to create custom, automated notifications when assets meet a specified state – no coding required.

Accurate metadata allows users across your organization to find and retrieve assets quickly. With rapidly growing libraries of content, keeping metadata up-to-date can be a time-consuming challenge. Digital asset management (DAM) admins are often tasked with applying metadata for large batches of assets from activities like photoshoots, product updates, and rebrands.

Do you know how much your feedback shapes what the Widen Collective^® looks like and does? Your experiences and expectations using Collective influence the design and development direction we take. Your input even gives us ideas on what should be included in new apps that we create from scratch.