Design Your DAM Dashboard

by Courtney Roe, November 6, 2018

Dashboard messages welcome your users as they enter the digital asset management (DAM) system, the Widen Collective®. You can use them to guide new users, highlight timely content, or notify users of changes. That’s why we’ve made it easier for you to create dashboard messages with new updates coming November 8, 2018 - no HTML or coding required.

Continue Reading

Topics: Resources, DAM Implementation

Digital Asset Management White Paper: What to Know Before You Go!

by Jake Athey, November 5, 2018

Editor's note: This post was originally posted on March 29, 2011. We updated this article and the corresponding whitepaper to reflect the current state of the DAM industry.

The decision to implement a digital asset management (DAM) system is a step towards gaining operational and intellectual control of your digital assets and is not one to be taken lightly. It brings with it great responsibility as to how the organization’s assets will be efficiently and effectively managed in its daily operations. Yet, the decision itself to go with a DAM system enacts a chain of questions to be carefully considered before proceeding down the path to DAM.

Continue Reading

Topics: Resources, DAM Implementation

How to Manage Stock Photos in Your DAM System

by Serai Schueller, September 5, 2018


Want a surefire way to make your legal team love you? Learn how to properly manage stock photos and other licensed assets with your digital asset management (DAM) system.

Continue Reading

Topics: Resources, DAM

Workflow consulting improves your work management and online proofing process

by Jake Athey, April 18, 2017

At the 2016 Widen Summit, we announced that we were planning a consulting service to aid in making our Workflow product more successful for your organization.

That plan is now reality. And heading up our on-site Workflow consulting is one of our fellow team members, Leah Ujda. In this brief article, we’ll give you an overview on how this consulting service works, and how it can help you.

Continue Reading

Topics: Workflow, Resources, DAM

The state of connectivity for marketers and creatives: The future of connectivity

by Nina Brakel-Schutt, January 10, 2017

Thus far in this series, we’ve talked about connectivity research findings, as well as connectivity and DAM. In the final part of the series, we’ll examine the following question: Where will connectivity go into the future?

From the perspective of our research, the future of connectivity entails more data, more authenticity — and more community. Marketers will have to find the right common ground between digital and human experience.

Continue Reading

Topics: DAM, Resources, Marketing

The state of connectivity for marketers and creatives: Connectivity and DAM

by Jake Athey, January 6, 2017

In Part 1 of this series, we shared our research findings around connectivity for marketers and creatives. Here, in Part 2, we’re going to reveal the relationship between connectivity and digital asset management (DAM) software. After all, DAM is what Widen is best known for!

Continue Reading

Topics: Marketing, Content, Resources

The state of connectivity for marketers and creatives: Research findings

by Nina Brakel-Schutt, January 4, 2017

Connectivity is something everyone experiences to some degree. At Widen, we talk about it often because we’re aware that connectivity affects our clients and our teams every day.

In this three-part series on connectivity for marketers and creatives, we’ll be discussing:

  1.     Connectivity research findings
  2.     Connectivity and digital asset management (DAM)
  3.     The future of connectivity

Before we get started with part 1 of the series, let’s begin with a baseline definition of connectivity.

Continue Reading

Topics: Marketing, Content, Resources

The essential guide to visual content marketing

by Jake Athey, December 12, 2016

Recently, I had the pleasure of co-presenting our webinar, The Essential Guide to Visual Content Marketing, with Peg Miller of the B2B Marketing Academy.

The webinar offered a deep dive into content strategy, and included trends and actionable tips to give an organization’s marketing efforts more horsepower. Since these strategies have become so critical to marketing and content pros, we wanted to share them here, too.

So, let’s get started with our essential guide to visual content marketing with an overview of what we’ll be talking about.

Continue Reading

Topics: Content, Marketing, DAM, Resources, Featured

10 easy ways to brand your Widen Collective DAM system

by Nina Brakel-Schutt, August 16, 2016

Your brand is a living, breathing, evolving thing. It delivers a promise and, as such, it has equity. It’s also one of the only true differentiators your company has, so don’t let it fragment into a bunch of different stories when a digital asset management (DAM) solution can keep it all together.

Continue Reading

Topics: Marketing, Resources, Featured

New Widen infographic shows how to boost your content’s IQ with intelligent content and DAM software

by Nora Gehin, August 8, 2016

The content universe is ever expanding, as more content is being launched into the digital galaxy each day. Readers and buyers want to find content that will comprehensively and intelligently solve their problem or answer their question. But the challenge is that most marketing content is hard to find, poorly conceived, and dependent on highly skilled content creators to be repurposed, reformatted, and redeployed. What’s the solution? Doing all you can to create content that is helpful and then helping readers get to that content.

Continue Reading

Topics: Content, Marketing, Resources

The Widen Blog

Where marketing and creative teams find actionable advice, practical resources, and success stories to flourish in a world connected by content.

Like what you're reading?

We can send you our best articles.

Justifying DAM Guide

justifying-digital-asset-management

Read this guide to learn how to calculate and justify the value of DAM to your organization

Get the free guide

 

Creative Harmony Guide

The Content Wrangler's Guide to Creative Harmony

Read this guide to help you elevate your brand with better file organization, sharing, and analytics in order to keep your content and your sanity in check.

Get the free guide

 

Video Guide

A Marketer's Guide to the Video Galaxy

This guide will explain how the right tools, and optimizing your video workflow can have a serious impact on internal cost savings, and increased sales.

Get the guide

 

Brand Guide

How to Make Youe Brand a Pillar of Strength

The simple strategies in this guide will help you tackle brand management successfully, one step at a time.

Get the guide

Recent

Are you ready for a DAM solution of your own? Get Started