User experience, or UX, is a popular field in the software industry. The goal of UX is to create interfaces that are simple, intuitive, and engaging so products are successful sooner. At Widen, we have a UX team with designers, researchers, and content strategists focused on improving how users interact with our software, from searching to uploading to configuring the site. As our research has progressed, we’ve realized that many Widen Collective® site admins could benefit from using the same UX methods as our researchers to optimize their Collective sites for users.
Just as UX research hopes to reveal how users will use a company’s software, Collective admins are concerned with actions taken in their digital asset management (DAM) system and how their colleagues or clients are interacting with the site. A simple way to get a baseline on user engagement is to look at Widen Insights.