A Guide to Branded Video Content

by Serai Schueller, September 9, 2019

By now, it’s no surprise that video is a popular marketing tool for brands. The numbers are staggering. YouTube has over 1.9 billion users. A whopping 87% of businesses use video content. And, here’s a fun one — Cisco estimates that by 2021 it will take an individual over 5 million years to watch all the video that’s uploaded to the web in a single month.

So yes, video is popular. But, just because brands use it and people watch it, doesn’t make all video effective. Video for the sake of video won’t cut it, which is why the savviest of marketers have set their sights on what’s called “branded video.” 

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Topics: Video

Media Asset Management: What Does it Really Mean?

by Courtney Roe, July 31, 2019

Media asset management (MAM) is sometimes used interchangeably with digital asset management (DAM). They both help manage assets, but are they really the same thing? Sort of…

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Topics: DAM, Video

Storing Video in Your DAM with the Mezzanine File Format

by Al Falaschi, January 8, 2019

When implementing a digital asset management (DAM) system, you begin by adding the typical mix of marketing assets, such as images, logos, pdfs, documents, etc. Most of these file types are familiar to the average marketer, until you get to video. Because video files are much larger and more complex than other media files, we are frequently asked, “What’s the best video format to upload into my DAM?”

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Topics: Video

Storing Video Files: Metadata and Other Helpful Information

by Al Falaschi, August 21, 2018

While most marketing teams are creating video content, storing it in a way that’s accessible and usable across multiple platforms is a challenge. Your website, a shared folder, YouTube, Facebook, and other channels all have their challenges. That’s why many businesses are using digital asset management (DAM) systems to manage their video content alongside their images and documents.

In this article, we’ll lay out different metadata you can apply to your videos to make them searchable within your DAM system.

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Topics: Video

Designing a Video Distribution Experience Worth Sharing

by Nate Holmes, April 20, 2018

Creating engaging videos that support business objectives is a challenge. And working with videos doesn’t get any easier after they are finished.

Videos are massive files which makes sharing and viewing them using email attachments essentially impossible. Cloud-based DAM systems like the Widen Collective® support video storage, sharing, and viewing. But treating videos just like images and other assets doesn’t provide the best experience for these powerful assets.

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Topics: Video, Portals

What to Look for in a Video Archive Solution

by Al Falaschi, September 25, 2017


As organizations realize the usefulness of video as a sales and training medium, they will begin to create more and more of it. This does however create an issue of what to do with all of the footage. Video is significantly larger in size than other digital media files. You'll need to organize and store it all, including video and media you need to hold onto for business or legal reasons.

If this sounds familiar, it might be time to consider a video archive solution. Let's discuss!

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Topics: Video

What’s love got to do with it? Zoosk says DAM!

by Al Falaschi, April 6, 2017

Katherine Knight is responsible not only for marketing but also for the love lives of hundreds of thousands of relationships all over the world. As director of marketing at Zoosk, a leading online global dating platform in over 80 countries, her work powers a platform that over 33 million people rely on to find true love. She oversees all of Zoosk’s digital marketing and advertising and uses the Widen Collective to house all of their creative assets.

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Topics: Customer Stories, Photography, Marketing, DAM, Video, Workflow

Manufacturer can’t imagine life without Widen Collective

by Al Falaschi, January 5, 2017

Sharon Doan considers herself the “Jane of all trades” at Poly-Wood, a manufacturer of fine outdoor furniture based in Indiana, but she’s also one of the global admins of their digital asset management (DAM) system. Anything that deals with content, whether it be digital or print, goes through both Sharon and their DAM.

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Topics: Photography, Marketing, DAM, Video, Workflow

Nonprofit finds great value in crowdsourcing assets into their DAM system

by Al Falaschi, August 12, 2016

Nikki Lebenson Angulo is a digital communications manager at the Institute of International Education (IIE), which is one of the largest and oldest global nonprofit organizations that administers and manages programs to support international exchange, like The Fulbright Program. They also work with governments around the world to promote the benefits of exchange.

Nikki’s position is critical in helping communicate the value of these programs with visual content that is published on the web, social media and through more traditional methods like newsletters.

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Topics: Photography, Marketing, DAM, Video, Workflow

Widen Collective protects 100 years of history and helps power the next 100 years of growth for Pioneer Balloon

by Al Falaschi, June 29, 2016

Customer Video Interview

Pioneer Balloon is a global company that offers balloons, promotional products, and partyware. In preparation for their 100th anniversary in 2017, they hired Teri Truesdell to research and implement a digital asset management (DAM) system to organize all of their historical assets and to offer a better distribution method for the thousands of products they sell globally.

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Topics: Photography, DAMsters, Marketing, DAM, Video, Workflow

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