Video content continues to grow in popularity and importance among marketers. According to research from Wyzowl, 89% feel video marketing results in positive ROI — up from 33% in 2015 — because it has the ability to increase traffic, leads, sales, and audience understanding. Further, faster connection speeds and improved hardware make daily video consumption the norm.
Because video assets are increasingly vital to current marketing strategies, this content needs to be managed effectively throughout its lifecycle. Let’s take a closer look at how the right technology can extend the reach and value of video content across phases — including archiving.