In today’s content-centric world, many organizations are practically drowning in digital media assets. From video files, graphical elements, and other bits of rich multimedia content, the sheer volume of media being generated by enterprises large and small can feel overwhelming. Far too often, the search for the perfect asset through this sea of content can become a drain on time, productivity, and a team’s ability to hit deadlines.
That’s where a media asset management (MAM) software solution can come into play – and often, be a lifesaver. But what exactly is media asset management? The term is often used interchangeably with digital asset management (DAM), but while the terms sound nearly identical, there are some important differences between these two concepts.