<img src="https://d5nxst8fruw4z.cloudfront.net/atrk.gif?account=D6K+n1QolK10/9" style="display:none" height="1" width="1" alt="">

What to look for in a video archive solution

by Al Falaschi, September 25, 2017

As organizations realize the usefulness of video as a sales and training medium, they will begin to create more and more of it. This does however create an issue of what to do with all of the footage. Video is significantly larger in size than other digital media files. You'll need to organize and store it all, including video and media you need to hold onto for business or legal reasons.

If this sounds familiar, it might be time to consider a video archive solution. Let's discuss!

Continue Reading

Topics: Video

What’s love got to do with it? Zoosk says DAM!

by Al Falaschi, April 6, 2017

Katherine Knight is responsible not only for marketing but also for the love lives of hundreds of thousands of relationships all over the world. As director of marketing at Zoosk, a leading online global dating platform in over 80 countries, her work powers a platform that over 33 million people rely on to find true love. She oversees all of Zoosk’s digital marketing and advertising and uses the Widen Collective to house all of their creative assets.

Continue Reading

Topics: Customer Stories, Photography, Marketing, DAM, Video, Workflow

Manufacturer can’t imagine life without Widen Collective

by Al Falaschi, January 5, 2017

Sharon Doan considers herself the “Jane of all trades” at Poly-Wood, a manufacturer of fine outdoor furniture based in Indiana, but she’s also one of the global admins of their digital asset management (DAM) system. Anything that deals with content, whether it be digital or print, goes through both Sharon and their DAM.

Continue Reading

Topics: Photography, Marketing, DAM, Video, Workflow

Nonprofit finds great value in crowdsourcing assets into their DAM system

by Al Falaschi, August 12, 2016

Nikki Lebenson Angulo is a digital communications manager at the Institute of International Education (IIE), which is one of the largest and oldest global nonprofit organizations that administers and manages programs to support international exchange, like The Fulbright Program. They also work with governments around the world to promote the benefits of exchange.

Nikki’s position is critical in helping communicate the value of these programs with visual content that is published on the web, social media and through more traditional methods like newsletters.

Continue Reading

Topics: Photography, Marketing, DAM, Video, Workflow

Widen Collective protects 100 years of history and helps power the next 100 years of growth for Pioneer Balloon

by Al Falaschi, June 29, 2016

Pioneer Balloon is a global company that offers balloons, promotional products, and partyware. In preparation for their 100th anniversary in 2017, they hired Teri Truesdell to research and implement a digital asset management (DAM) system to organize all of their historical assets and to offer a better distribution method for the thousands of products they sell globally.

Continue Reading

Topics: Photography, DAMsters, Marketing, DAM, Video, Workflow

It’s all about efficiency for Centria’s DAM

by Al Falaschi, April 8, 2016

Centria is a leading global manufacturer of design and architectural wall paneling used in the construction industry. They’re on the cutting edge of architectural system building technology with a wide variety of products touting advanced thermal and moisture protection technology. Chelsea Rommes is the media and content coordinator at Centria and is the global admin of their Widen Media Collective site. They rely heavily on their digital asset management (DAM) system to collect images of newly-completed jobs and tag them with the proper metadata so they can be easily found and repurposed by their sales team.

Continue Reading

Topics: Customer Stories, Video

How UMass, uses the Media Collective to manage historical and branded rich media [Video]

by Al Falaschi, March 23, 2016

The University of Massachusetts Amherst (otherwise known as UMass Amherst or simply UMass) is the flagship of the University of Massachusetts system. With approximately 1,300 faculty members and more than 29,000 students, UMass Amherst is the largest public university in New England and is ranked the 29th best public university in the nation. The university has also entrusted the Widen Media Collective to manage and distribute its most important branded and historical visual imagery. We had a chance to sit down with Maile Thiesen, global administrator of the UMass image library, to talk about the university’s past journey in digital asset management (DAM) and where they hope to go in the future with the Media Collective.

Continue Reading

Topics: Customer Stories, Video

Support for 4K, 5K, 8K video.....and beyond!!!

by Al Falaschi, March 14, 2016

Here’s a quick history of video resolution. For those of us that are old enough to remember standard definition tube TVs, the rough digital equivalent was 720 pixels by 480 pixels. When high definition (HD) was introduced, it started at 1280 x 720 (also called 720p) and quickly moved to 1920 x 1080 (also called 1080p). 1080p has been the standard for the past eight to 10 years, roughly. Within the past couple years, 4K (3840 x 2160) TVs, displays, and camcorders have started to flood the consumer marketplace. Looking to the future, resolution will just continue to increase...4K is not the ceiling. 5K (5120 x 2880) and 8K (7680 x 4320) already exist.

Continue Reading

Topics: Resources, Video

The Widen Blog

Where marketing and creative teams find actionable advice, practical resources, and success stories to flourish in a world connected by content.

Like what you're reading?

We can send you our best articles.

Workflow Workbook

This creative workflow workbook is intended to help you start the dialogue with your teams to figure out what’s going on with your current creative workflows and how your teams can start producing better work together.

Get workbook

 

Research Report

2017 Widen Connectivity Report

See what 221 marketing, creative, and IT professionals have to say about how they want to connect today, what impact connectivity has on their work, and where they see connectivity going in the future.

Get the free report

Recent

Are you ready for a DAM solution of your own? Get Started