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Our Path to Building Accessible Software for All Users

by Molly Hamm, June 7, 2021


Empathy is central to Widen’s values and culture. It is reflected in our exceptional customer service, respect for our teammates, and commitment to employing people with developmental disabilities. In this TEDx Talk our CEO, Matthew Gonnering, speaks about the importance of empathy in business.

So our interest in building software that’s accessible to all users is a natural extension of our corporate culture and mindset around empathy and inclusion. With that, we’d like to share where we are in our effort to meet accessibility standards across our digital asset management (DAM) and product information management (PIM) platform, the Widen Collective®.


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Topics: Product Updates, Widen Collective

New DAM and PIM Capabilities to Streamline Your Content Operations

by Nate Holmes, May 25, 2021


Marketing that moves people often requires a human connection. That connection was lost as the pandemic reduced in-person experiences with some of your most valuable assets – your people and products. This void forced many brands to accelerate their growth in digital spaces.

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Topics: Product Updates, Widen Collective, PIM

New: Level-up Your Product Content With 360° Photography

by Nate Holmes, April 14, 2021


Brands are adding 360° product imagery to their sites and increasing online conversions by as much as 47%. Are you? Whether you’re in B2B or B2C, we’ve compiled what you need to know about 360° spinsets and how to take them from creation to your downstream channels.

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Topics: DAM, Widen Collective, PIM

New Widen Collective® Mobile App Keeps Users Connected On-the-Go

by Nate Holmes, February 22, 2021


Not many people leave home today without their mobile phone. Who are we kidding? Not many people leave the room without their phone! So we know being able to access your content and data on-the-go is critical for today’s marketers. That’s why we’re excited to announce the launch of our new Widen Collective® mobile app. 

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Topics: Product Updates, Announcements, Widen Collective

New: Find the Perfect Assets for Your Project with the Asset Digest | Widen

by Deanna Ballew, December 15, 2020

If you like finding exactly what you want, you’re going to love what’s coming to the Widen Collective in 2021. In Q1, we’re offering a new way to find assets called the Asset Digest. It offers new and effective options for finding and managing your assets.

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Topics: Product Updates, Widen Collective

New Training Opportunities Help Customers Learn by Doing

by Molly Hamm, June 24, 2020

Our digital asset management (DAM) system, the Widen Collective®, supports a range of short- and long-term business goals. From improving brand consistency and cross-team collaboration to optimizing workflows and brand management practices, DAM is an essential part of any marketer’s toolkit.

Leveraging the full value of a DAM investment begins with effective and engaging user training. That’s why we have recently enhanced and expanded the learning opportunities available to every Widen customer. Through a collection of on-demand and live training options, Widen users of all abilities can advance their knowledge of the Collective to achieve business goals. 

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Topics: Widen Collective

Find Content using Related Assets

by Nate Holmes, June 23, 2020

There are many ways to find an asset in the Widen Collective. You can search, filter, browse categories or collections, access a portal...the list goes on. Each way has its own uses. Our newest ways to help you discover assets are available while you’re already looking at an asset.

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Topics: Product Updates, Widen Collective

Announcing Entries: A New Way to Manage Product Information | Widen

by Nate Holmes, May 4, 2020

Products are becoming whatever shoppers can read, see, and hear. They use everything from product descriptions and technical specifications to inspirational videos and detailed photographs to inform their purchases.

We believe all of that content should be organized and reusable.

We bring you Entries, the new Widen Collective app to manage your product content.

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Topics: Product Updates, Widen Collective, PIM

Working Through COVID-19: Supporting a Virtual Workforce With DAM

by Courtney Roe, April 22, 2020

COVID-19 precautions are requiring teams to work in new ways. Across the globe employees are working remotely for the first time, and many are without access to servers or tools they typically rely upon. 

While in the past the responsibilities of a digital asset management (DAM) admin might have been considered “nice-to-have,” in today’s world they are critical. You have the opportunity to help your team overcome the challenges of the present to create a better way forward for your company using DAM. 

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Topics: Widen Collective, Change Management

New: Do-It-Yourself Automation With Paths

by Nate Holmes, March 10, 2020

There’s a new way to notify anyone about the latest assets – it’s called Paths. Paths is a new feature in the Widen Collective that allows you to create custom, automated notifications when assets meet a specified state – no coding required.

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Topics: Product Updates, Widen Collective

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Where marketing and creative teams find actionable advice, practical resources, and success stories to flourish in a world connected by content.

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2021 Widen Connectivity Report

2021 Widen Connectivity Report, Connecting the dots between marketing, information, and customer experience

Learn how leading brands use product information to deepen audience connections and excel in the digital space.

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Enrich Customer Experiences With Product Content

A Forrester Consulting study: Enrich Customer Experiences With Product Content

Forrester research report
Gartner research helps leaders evaluate solution benefits and technology choices.

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DAM+PIM for customer experience

DAM+PIM: Creating Highly Compatible and Quality Customer Experiences

Learn how DAM and PIM technologies work together to create meaningful conversations with customers, and anchor customer experience success.

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