Try it now
Request a demo

Supporting a Distributed Workforce With DAM

by Courtney Roe, January 19, 2023


Teams have been working remotely for a while now. While many are venturing back into the office, it likely doesn’t look the same as it did three years ago. While COVID-19 prompted the swift switch, it appears that many are embracing working from home as the new normal. 

It’s likely teams have settled into a rhythm by now, but there are still opportunities to optimize your remote workflow, especially when it comes to digital asset management (DAM). With dispersed teams, it’s more important than ever before to have quick access to on-brand content that can be easily and safely used by teams across the company. That’s why many organizations are investing more in DAM and other marketing technologies (martech)

Continue Reading

Topics: Widen Collective, Change Management

User Experience Research Puts You First in Widen Collective Design

by Missy Katner, December 12, 2022


Do you know how much your feedback shapes what Widen DAM looks like and does? Your experiences and expectations using the DAM platform influence the design and development direction we take. Your input even gives us ideas on what we should include in the new apps we create.

Continue Reading

Topics: Product Updates, UX, Widen Collective

An Insight into Your New Insights Experience

by Bradley Grochocinski, November 21, 2022

Data is a hot topic; it’s easy to find resources on gathering, organizing, and using data, but putting that information to use is a different story. Real, practical, actionable data insights are a rare find. With more data available to us than ever before, how do you make sure you’re seeing the right data and using it to make the changes that count?

Our newly rebuilt Insights experience will help you shift your focus from organizing metrics and creating dashboards and instead, allow you to spend more time putting your findings into action. 

Continue Reading

Topics: Announcements, DAM, Marketing Insights, Widen Collective

New Guide: How to Simplify Brand Management With DAM

by Nate Holmes, October 24, 2022

Every customer interaction is an opportunity to build customer loyalty. And brands that consistently deliver compelling, accurate, and relevant experiences are able to rise above their competition.

But this is no small feat! Even one misstep can put a brand’s reputation at risk.  

That’s why companies of all shapes and sizes need brand management to safeguard their identity and control their narrative.

Continue Reading

Topics: DAM, Brand management, Widen Collective

The Widen Asset Digest Remodeling Plan

by Michael Orear, September 21, 2022


Like many of you, I’m a proud homeowner. And while I’m content with my cozy abode, over the years I’ve identified opportunities for improvement — everything from small painting projects to a large-scale kitchen renovation. 

Something similar is happening in your Widen Asset application. We are remodeling your DAM experience to make things better by improving the user interface (UI), adding new functionality, and making pages more accessible.

This is especially true for Widen’s Asset Digest page, which will have a series of enhancements in the coming months. Let’s take a look at what this entails and how these updates will simplify how you interact with content in the DAM system.

Continue Reading

Topics: Product Updates, Widen Collective

Our Path to Building Accessible Software for All Users

by Molly Hamm, August 15, 2022

 

Empathy is central to our values and culture. It’s reflected in our exceptional customer service, respect for our teammates, and commitment to building quality software. Our General Manager, Matthew Gonnering is so passionate about the importance of empathy in business that he made it the focus of his TEDx Talk.

So our interest in building technology that’s accessible to all users is a natural extension of our corporate culture and mindset around empathy and inclusion. We have infused this passion in our digital asset management (DAM) and product information management (PIM) platform at Widen and are carrying this foundation into our user experience (UX) work on all Acquia products, too.

Because this work is so pivotal to who we are, we’d like to share more about our effort to meet accessibility standards across all Widen and Acquia products. 


Continue Reading

Topics: Product Updates, Widen Collective

Keep Your DAM Site Organized Using the Asset Uploader

by Deanna Ballew, March 28, 2022


Getting files organized in your digital asset management (DAM) system is the first step towards more efficient workflows and coordinated customer experiences. With complete and accurate asset metadata, teams can quickly find exactly what they need.

Like keeping your home clean, keeping your DAM system organized requires good habits. The asset uploader is designed to do just that – by helping your teams quickly and easily add files with the right information.

Continue Reading

Topics: Product Updates, Widen Collective

9 Easy Ways to Brand Your Widen Collective® Site

by Molly Hamm, September 27, 2021



As a company changes and evolves, so does its brand. After all, a brand is more than just words and images ⏤ it’s the identity of your organization. And memorable, cohesive brand experiences are built with current and approved brand assets. 

Digital asset management (DAM) systems help teams bring their brand to life with tools to centralize, organize, and distribute photos, videos, logos, and creative files. In essence, a DAM platform can be the gateway to your organization’s brand story. 

That’s why it’s important to infuse your brand across the look and feel of your DAM site. Not only is it an opportunity to remind your stakeholders who you are and what you stand for, but it helps embed your DAM site in your organization’s DNA — which encourages system adoption and long-term user engagement. 

Continue Reading

Topics: Marketing, Widen Collective

Widen’s Training Opportunities Help Customers Maximize the Value of the Widen Collective®

by Molly Hamm, September 14, 2021


The Widen Collective® helps organizations achieve a range of business outcomes, from improving brand consistency and cross-team collaboration to streamlining content workflows. But reaching these goals requires more than just access to a digital asset management (DAM) solution — it entails strong user engagement and continual site optimization.

That’s why Widen’s training program helps users continually advance their DAM skills and use of the Collective. Let’s look at how our training program can help you reach your DAM goals.

Continue Reading

Topics: Widen Collective

Image Database Software Program

by Nate Holmes, August 30, 2021


If you use digital assets to sell products online (or offline) your brand can benefit from an image database software program. Using this type of software for digital asset management (DAM) can help you increase collaboration between teams, secure your images and protect your brand, and streamline your e-commerce operations

Instead of using scattered and unreliable image storage (across computers and external hard drives), you can leverage a searchable, shareable library that simplifies how your content gets to market. Let’s talk about what image database software is, the main benefits of using it, and some top use cases for your business. 

Continue Reading

Topics: Widen Collective

The Widen Blog

Where marketing and creative teams find actionable advice, practical resources, and success stories to flourish in a world connected by content.

Recent

Like what you're reading?

We can send you our best articles.

2022 Forrester DAM Wave report

Get the report

Widen, an Acquia company, named a Leader in the 2022 Forrester DAM Wave report

Get the report



Enrich Customer Experiences With Product Content

Get the report

Forrester research report
Gartner research helps leaders evaluate solution benefits and technology choices.

Get the study

 

DAM+PIM for customer experience

Get the report

Learn how DAM and PIM technologies work together to create meaningful conversations with customers, and anchor customer experience success.

Get the white paper

Are you ready for a DAM solution of your own? Request a demo