DAM Training on a Global Scale – Leah Hammes | Widen Podcast

by Nate Holmes, September 28, 2018

“Have a plan and keep it simple. You can always expand on it, so keep your security and your roles simple and organized, and you can always build that out as you go through your implementation.” – Leah Hammes, McCormick & Company

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Topics: Widen Podcast, DAM Implementation

Exchanging Assets Between Departments – Quinn Larson | Widen Podcast

by Nate Holmes, August 31, 2018

“We can exchange assets with greater efficiency and ease between departments, the different business units, and our vendors.” – Quinn Larson, Behr

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Topics: Widen Podcast, DAM Implementation

1 Million Assets – Jennifer Tyner | Widen Podcast

by Nate Holmes, August 15, 2018

“The communication never ends. We do try to communicate with our team that our DAM is customizable for them. We can change any of the metadata fields that they see, add new ones, remove [them], or combine some together, which we have done before.” –– Jennifer Tyner, Progressive Insurance

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Topics: Widen Podcast, DAM Implementation

DAM to Support Sales – Josh Hafer | Widen Podcast

by Nate Holmes, July 11, 2018

We’ve been able to provide people with materials, templated materials, that deliver on our brand equities on a much stronger basis than what we were doing earlier, where people were pulling things out of nowhere and putting them all together.” –– Josh Hafer, Heaven Hill Brands

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Topics: DAM Implementation, DAM, Widen Podcast

Lessons in DAM – Jeanne Duncan | Widen Podcast

by Nate Holmes, June 8, 2018

“The company was growing at a really fast rate, and we knew we couldn’t keep up with doing things the way we’ve always done it,” — Jeanne Duncan, Masco Coatings Group

Digital asset management was new to Jeanne Duncan and her team at Masco Coatings Group. She’s worked at the manufacturing company for 19 years, and throughout most of that time, they had gotten by without a digital asset system. Their creative team relied on those who worked there for a long time and just knew where to find things. “The company was growing at a really fast rate, and we knew we couldn’t keep up with doing things the way we’ve always done it,” says Jeanne.

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Topics: DAM, Widen Podcast, DAM Implementation

DAM Saves the Day – Sheryl Connor | Widen Podcast

by Nate Holmes, May 11, 2018

We looked at our workflow, and things that we were doing manually, we thought, ‘Okay, we can do that using the DAM.’" — Sheryl Connor, Exactech

Eight weeks before the Exactech national sales meeting, Sheryl Connor and her small team set out to implement their Widen Collective® digital asset management system. It’s the busiest time of year for their creative team, but they were inspired to launch the new system at the big event. Sheryl and the team decided to focus on their international customers and the product launch materials they needed for 2018 and got to work implementing the DAM system.

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Topics: DAM, Widen Podcast, DAM Implementation

Supporting Business Growth – Colleen Raccioppi | Widen Podcast

by Nate Holmes, May 4, 2018

“Think about what's going to make it easy to manage on the admin part and what's going to make it easy for your users.” — Colleen Raccioppi

Exactech develops and produces innovative bone and joint restoration products that help surgeons worldwide make patients more mobile. They work with offices and distributors around the globe. To support their rapid growth without losing control over their content and brand, their leadership team tasked Colleen Raccioppi to find a better way to create, store, manage, and distribute assets internally, to investors, and to doctors.

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Topics: DAM, Widen Podcast, DAM Implementation

Maintenance Matters – Jason Kuhl | Widen Podcast

by Nate Holmes, April 27, 2018

Maintenance is going to keep this thing [DAM system] clean and working for everyone.” – Jason Kuhl, Daktronics

There’s a good chance you see Daktronics products every day. Their products range from your local high school scoreboard to digital signage in Times Square and Piccadilly Circus. Working in multiple markets and business units, made storing files on a server a real headache.

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Topics: Widen Podcast, DAM, DAM Implementation

Start DAM Simple – Richard Carlson | Widen Podcast

by Nate Holmes, April 17, 2018

“Some of the verbiage and nomenclature that I take for granted in my department doesn't make any sense for someone working in research and development, for example. So, really get a broad consensus and keep it simple. You can introduce complexity along the line if you need to, but it's only going to be harder to manage it first.” — Richard Carlson, Behr

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Topics: Widen Podcast, DAM Implementation

DAM for Lifestyle Products – Megan Peck | Widen Podcast

by Nate Holmes, March 29, 2018

 

Somebody in the creative department uploading it [an asset] may tag it differently than somebody in sales. My job is to look at these things from a higher, 30,000-foot view and find out all these different ways to make these things accessible to people in different roles with different mindsets.” – Megan Peck, YETI

 

In episode four of the Widen Implementation podcast, host Bill Banham and guest Megan Peck chat about YETI’s adoption of digital asset management. As a manufacturer of outdoor lifestyle products, it’s important for YETI’s DAM system to support easy access to creative content but prevent use of unreleased products and photographs.

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Topics: DAM, Widen Podcast, DAM Implementation

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